Science, Technology, and Current Futurism
2.6K views | +1 today
Follow
Science, Technology, and Current Futurism
Technology/Futurism/Science/Education/SystemsThinking/
Curated by Sharrock
Your new post is loading...
Your new post is loading...
Rescooped by Sharrock from Public Relations & Social Marketing Insight
Scoop.it!

How Amazon tricks you into thinking it always has the lowest prices

How Amazon tricks you into thinking it always has the lowest prices | Science, Technology, and Current Futurism | Scoop.it

“Amazon may not actually be the lowest-priced seller of a particular product in any given season,” the report reads, “but its consistently low prices on the highest-viewed and best-selling items drive a perception among consumers that Amazon has the best prices overall — even better than Walmart.”

The study was part of a white paper Boomerang released on Tuesday to bring attention to the idea of price perception in e-commerce. The startup has created a “price perception index,” which it described as “a numerical pricing model that captures customer psychology of price perception. It does so by providing a tangible statistic of how a company’s products…are priced, relative to the competition, weighted by customer interest.”...


Via Douglas G Hall, Jeff Domansky
more...
Doug Hall's curator insight, January 13, 2015 5:37 PM

Interesting POV on Amazon marketing, pricing and online shopping strategies.

Jeff Domansky's curator insight, January 13, 2015 6:18 PM

Here's a fascinating look at Amazon, it's pricing strategies and its product marketing tactics.

Intelishift's curator insight, January 13, 2015 7:29 PM

They are even very clever with #cloud hosting.

 

Scooped by Sharrock
Scoop.it!

Amazon steps up the war of the warehouses

Amazon steps up the war of the warehouses | Science, Technology, and Current Futurism | Scoop.it
Carl Malamud/FlickrAmazon.com has spent $13.9 billion on 50 new facilities since 2010 in a bid to outdo its rivals in getting products shipped to customers more quickly. Call it the war of the warehouses.
more...
No comment yet.
Scooped by Sharrock
Scoop.it!

Per Ola Kristensson | Innovators Under 35 | MIT Technology Review

Per Ola Kristensson | Innovators Under 35 | MIT Technology Review | Science, Technology, and Current Futurism | Scoop.it
New computing devices are inspiring new ways to input text.

 

"His work on tools for disabled people illustrates his approach to problem solving. Many people who can’t speak and have very limited manual dexterity communicate by slowly typing words and prompting a computer to pronounce them. Their communication speed averages one or two words per minute. In such a laborious process, predicting the speaker’s intent can greatly accelerate the task. This requires what is known as a statistical language model. “I was amazed to find that in 30 years of development of this kind of technology, no one had produced a good statistical model for the things these people need to say,” Kristensson explains.

more...
No comment yet.