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TV and Video: Changing the game - Ericsson, 2012 [pdf]

TV and Video: Changing the game - Ericsson, 2012 [pdf] | FutureSocial | Scoop.it

when looking specifically at illegal alternatives, the key driver for using illegal downloading, that is “lack of attractive legal alternatives,” is somewhat strengthened by the consumer view that illegal downloading is a victimless crime. This points to the need for further educational campaigns on the importance of intellectual property. It is however not the key consumer issue – that is the inability to access the content of choice legally.

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FutureSocial
Future Trends in Social Media | more at wtfinsocial.tumblr.com
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Miniature figures perfectly capture how it feels like working in an ad agency - Lost At E Minor: For creative people

Miniature figures perfectly capture how it feels like working in an ad agency - Lost At E Minor: For creative people | FutureSocial | Scoop.it
Columbus, Ohio-based brand strategist Derrick Lin has an ongoing Instagram project that shows us what it’s like to go through hell work at an ad agency. Wi
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'The Gift of Life', A Comic by Zen Pencils and Chris Hardwick About a Man Who Takes Control of His Mind and Emotions

'The Gift of Life', A Comic by Zen Pencils and Chris Hardwick About a Man Who Takes Control of His Mind and Emotions | FutureSocial | Scoop.it
"The Gift of Life" is an enlightening comic illustrated by Zen Pencils (previously) and based on the wisdom of Nerdist’s Chris Hardwick. The inspirational words of Hardwick are taken from his 2011 ...
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Why Twitter Is Even More Worthless Than You Think

Why Twitter Is Even More Worthless Than You Think | FutureSocial | Scoop.it

There used to be a vague sense that Twitter drives traffic, and traffic drives renown (or fame, or pride, or whatever word defines the psychic benefit of public recognition). Instead, the truth is that Twitter can drive one sort of renown (there are some people who are Twitter-famous), and traffic affords a different psychic currency. But they are nearly independent variables.

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The Most Important Skills You Need to Start a Writing Career

The Most Important Skills You Need to Start a Writing Career | FutureSocial | Scoop.it
So you want to get paid for your writing, but you've never been published. You have no formal experience, and no one's ever hired you for a writing-related job. The professional legwork that comes with getting paid to write can be intimidating. Honing a few important skills can help you get started.
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A Soda Bottle’s Shape Tricks You Into Buying It

A Soda Bottle’s Shape Tricks You Into Buying It | FutureSocial | Scoop.it
It's a concept psychologists call physical fluency, and marketers are taking note.
Steve Law's insight:

...beverage companies like Coca-Cola have tuned in to the idea that our bodies' actions can influence our minds. How easy it is to grasp a product influences consumer choice. Just think about the evolution of product packaging. Most liquid detergents now come in bottles with handles. This is also true for large bottles of milk and Tropicana orange juice.

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Game Theory: YouTube Is Broken, Even For PewDiePie

Game Theory: YouTube Is Broken, Even For PewDiePie | FutureSocial | Scoop.it
Did you ever notice that a lot of channels you subscribe to don’t show up in your feed? There’s a good reason for that.
Steve Law's insight:

Basing his assessment off a recent video in which PewDiePie had noticed the issue, MatPat points out in his frenetic video that YouTube, like Facebook, Netflix, etc. works off an engagement algorithm. The more you engage with something, the more it shows up in your feed. The problem for YouTubers like PewDiePie who put out content daily is that there’s less engagement as a result, as there is much more content to engage with — the more PewDiePie puts out, the more you miss, essentially. And the more you miss, the lower he sinks in your feed. This is how he can have 30 million subscribers and less than a third of that in views.

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Why Are Some Cultures More Individualistic Than Others?

Why Are Some Cultures More Individualistic Than Others? | FutureSocial | Scoop.it

In America, we say that the squeaky wheel gets the grease. In Japan, people say that the nail that stands up gets hammered down.

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An Introduction to Social Media in Hong Kong

An Introduction to Social Media in Hong Kong | FutureSocial | Scoop.it
If your target market is Hong Kong and social media figures as a critical part of your marketing plan, here’s an introduction to the social landscape in this world city.
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Yik Yak: the anonymous app taking US college campuses by storm

Yik Yak: the anonymous app taking US college campuses by storm | FutureSocial | Scoop.it
It is the latest anonymous app after Whisper and Secret – but what is it, how does it work, and why are more than 1,000 US colleges active on it? By Hannah Jane Parkinson
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A-list celebrities speak out on behalf of nature

A-list celebrities speak out on behalf of nature | FutureSocial | Scoop.it
'I have fed species greater than you and I have starved species greater than you. ... I’m prepared to evolve. Are you?' These are the words of Mother Natur
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Brand Publishers Are Ditching Facebook in Favor of Microsites

“Brands don’t own what happens on Facebook, and as organic reach has been absolutely eviscerated, they remain aware of that,” said Forrester analyst Nate Elliott, adding that marketers have been telling him that they no longer see Facebook as a viable marketing channel.

 

“Brands will always have more control over owned spaces than rented ones,” Thomas said. “By and large, I view owned spaces as the farm and rented spaces as the market where you sell the crops—you can personalize your stall, but you can’t design the market.”

 

As a result, marketers are now using social efforts to lure people to their own sites. Jun Group reported that clicks that led people to brand-owned-and-operated sites doubled between 2012 and 2013 from 28 percent to 57 percent—while the segment of clicks that ended at Facebook dwindled from 31 percent to 10 percent.

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Even YouTube's Most Popular Gamer Is Sick Of The Comments

Even YouTube's Most Popular Gamer Is Sick Of The Comments | FutureSocial | Scoop.it
"I go to the comments, and it's mainly spam, it's people self-advertising, people that are trying to provoke, people who reply to all these...just all this stuff that, to me, it doesn't mean anything." This is rockstar Let's Play-er PewDiePie explaining why he's removing comments from his insanely popular YouTube channel, which recently surpassed 30 million subscribers.
Steve Law's insight:

PewDiePie, currently the #1 YouTube star, turns comments off forever. Game changer but will YouTube take notice? 

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Brands: emojis, banter and hashtags are not for you – video

Brands: emojis, banter and hashtags are not for you – video | FutureSocial | Scoop.it
It all began with Innocent smoothies ... and then along came social media. Tshepo Mokaena argues that corporate communication has taken a wrong turn
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Supersymmetry

In some way every challenge we face is beautiful. www.TrentJaklitsch.com Original footage filmed with Kodak Super 8, Canon C100 & Canon 7D ADDITIONAL…
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Mind the Gap (and Your Manners): New York's Winking MTA Courtesy Campaign

Mind the Gap (and Your Manners): New York's Winking MTA Courtesy Campaign | FutureSocial | Scoop.it

Riding the subway is a uniquely New York experience—and subway advertisements are a unique way for brands to connect with and build relationships with the city’s residents. 

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Is Marketing the Same as Selling?

Marketing and selling are not the same although they are both extremely important parts of the entire process. Each one requires a detailed level of expertise and an approach that is effective and compelling. One cannot exist without the other if you expect to be successful at selling your offerings and your brand to other people who are made to feel that they can’t live without them.

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Brands On Facebook and Twitter, Take Note—Your Reach is Waning

Brands On Facebook and Twitter, Take Note—Your Reach is Waning | FutureSocial | Scoop.it

“It’s clear that Facebook and Twitter don’t offer the relationships that marketing leaders crave. Yet most brands still use these sites as the centerpiece of their social efforts—thereby wasting significant financial, technological, and human resources on social networks that don’t deliver value," Elliott notes. "It’s time for marketers to start building social relationship strategies around sites that can deliver value.”

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Facebook wants to bring back the anonymous chatroom

Facebook wants to bring back the anonymous chatroom | FutureSocial | Scoop.it
Facebook releases a free app that lets you anonymously create or join chatrooms based on shared interests.
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RIP ‘RIP’: we need to be more creative with mourning in the digital age

RIP ‘RIP’: we need to be more creative with mourning in the digital age | FutureSocial | Scoop.it

By sharing “RIP", we show that we’re informed and included in the day’s events. But, pervasive and popular though it is, this hashtag is lazy. It betrays no emotion, and it detracts from remembering colourful, interesting and sometimes enraging individuals.

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Holiday ads are made out of rain

Holiday ads are made out of rain | FutureSocial | Scoop.it
Philippines-based airline Cebu Pacific has created a sidewalk ad campaign in Hong Kong promoting the country's sunnier climate, which only shows up when it's raining.
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Does Video + Social = Digital Marketing's Sweet Spot?

Does Video + Social = Digital Marketing's Sweet Spot? | FutureSocial | Scoop.it
Video and social complement each other in many ways. Here are some tips that will ensure your marketing strategy leverages the links between the two.
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