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Cell phone culture: How cultural differences affect mobile use

Cell phone culture: How cultural differences affect mobile use | FutureSocial | Scoop.it

In the UK, it is called a mobile, in the U.S. cell phone, in Latin America celular, in Japan keitai (portable), in China shou-ji (hand machine), in Bangladesh muthophone (phone in the palm of your hand), in Sweden nalle (teddy bear), in Israel Pelephone (wonder phone) and in Germany a handy.

 

[In Japan] If someone tries to board a bus while taking a call, the driver will not let them on, adds cultural anthropologist Mizuko Ito. "In Japan your phone shouldn't be a nuisance to others," she says. "This means generally keeping it on manner mode when out of the house, and not taking calls in cafes and restaurants. If somebody's phone rings, they will be flustered and silence it or take a very quick call."

 

In Spain and Italy, in contrast, mobiles are used everywhere and people discuss are not averse to discussing their personal lives in public. Renfe, the state-owned train operating company in Spain, once promoted its journeys on a poster depicting conversations people can have with their partners on cell phones from the train.

 

In parts of India and Africa, there is also a culture of split-second calls known as "flashing" or "beeping." Jonathan Donner, a researcher at Microsoft India who published a paper on "The Rules of Beeping," said: "Beeping is simple: A person calls a mobile telephone number and then hangs up before the mobile's owner can pick up the call."

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Why John Oliver Lampooned Native Advertising | Media - Advertising Age

Why John Oliver Lampooned Native Advertising | Media - Advertising Age | FutureSocial | Scoop.it

Mr. Oliver acknowledged that native advertising probably works to draw ad dollars in the short term, but called the practice ultimately a "trust parasite" because some readers will feel deceived.

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Pocari Sweat: summer is the time for heat-sensitive ads

Pocari Sweat: summer is the time for heat-sensitive ads | FutureSocial | Scoop.it

Japanese energy drink brand Pocari Sweat, owned by Otsuka Pharmaceutical in Hong Kong, has plastered heat-sensitive stickers in bus shelters in its latest ad campaign.

 

The stickers change from blue to red when temperatures rise above 30 degrees Celsius.

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Time to transform the product placement strategy

Time to transform the product placement strategy | FutureSocial | Scoop.it

“Product placement has enormous value when the product is placed strategically to be relevant to the storyline.”

 

A good example for which product placement has been successfully tied into the message of a production is for the Korean TV drama My Love from the Star, where two main product placements, LINE and Samsung, saw an image leap thanks to the popular series.


“Product placement influences audiences to develop association and familiarity with the brands appeared. It’s considered to be effective when it can influence audiences’ implicit attitudes towards the brand perception, image, likability, or user experience through different forms of product placements,” said Remy Ng, deputy leader of Mindshare Hong Kong.

 

“But when product insertion goes too far, it becomes hard for audiences to accept and believe.”

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Inspire Creativity at Work With All 5 of Your Senses

Inspire Creativity at Work With All 5 of Your Senses | FutureSocial | Scoop.it
You’ve probably heard of the debate about whether open offices or the oh-so-dreaded traditional cubicles are better in the workplace.
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Listen while you work: What music does to your brain

Listen while you work: What music does to your brain | FutureSocial | Scoop.it
For creative tasks, the noise from a coffee shop can be enough to do the trick says a study published in the Journal of Consumer Research. Moderate background noise (about the volume of a vacuum cleaner) can create enough distraction to allow you to think more imaginatively. To re-create the sounds of a coffee shop, try Coffitivity:
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The health hazards of sitting

The health hazards of sitting | FutureSocial | Scoop.it
We know sitting too much is bad, and most of us intuitively feel a little guilty after a long TV binge. But what exactly goes wrong in our bodies when we park ourselves for nearly eight hours per day, the average for a U.S.
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Why you're usually late (and sometimes early)

Why you're usually late (and sometimes early) | FutureSocial | Scoop.it
Ever noticed that, when you're hurrying through your daily routine, you always seem late? Ever wonder why, when you go somewhere new and unfamiliar, you're always the first at the door? It's the well-traveled road effect, and it messes with your head.
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Teenagers say goodbye to Facebook and hello to messenger apps

Teenagers say goodbye to Facebook and hello to messenger apps | FutureSocial | Scoop.it

Part of the reason is that gradual encroachment of the grey-haired ones on Facebook. Another is what messaging apps have to offer: private chatting with people you are friends with in real life. Instead of passively stalking people you barely know on Facebook, messaging apps promote dynamic real-time chatting with different groups of real-life friends, real life because to connect with them on these apps you will typically already have their mobile number.


Another factor is the rise of the selfie, often silly self-portraits taken at arm's length with a mobile. Almost half of the photos on Instagram feeds among people aged 14 to 21 in the UK are selfies, according to mobileYouth. Sending those photos via a mobile messaging service is safer than broadcasting them on Facebook, since they're less likely to be seen by a boss or dozens of Facebook friends you forgot you had. 

 

 

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In Its Halloween Ad, Pepsi Dresses Up As Coca-Cola - DesignTAXI.com

In Its Halloween Ad, Pepsi Dresses Up As Coca-Cola - DesignTAXI.com | FutureSocial | Scoop.it
In Its Halloween Ad, Pepsi Dresses Up As Coca-Cola - DesignTAXI.com
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Taco Bell vs. Old Spice: The Twitter War That Wasn't

Taco Bell vs. Old Spice: The Twitter War That Wasn't | FutureSocial | Scoop.it
Brands in conversation! With marginal hilarity!
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How You Spend Your 20s Will Define You

How You Spend Your 20s Will Define You | FutureSocial | Scoop.it
According to Meg Jay, Ph.D., a psychologist and author of The Defining Decade: Why your twenties matter--and how to make the most of them now, many 20-somethings believe they have all time in the world and how they spend their 20s doesn't matter. But Jay says they matter most. The foundation you build in your 20s will define the rest of your life. Take yourself seriously, she urges.
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Most people don't care that much about brands

Most people don't care that much about brands | FutureSocial | Scoop.it
Most buyers of a brand actually don’t know that much about it...And they’re certainly not loyal by any stretch of the imagination. Even a powerhouse brand like Pepsi isn’t bought exclusively. Because in real life, I MIGHT quite like the brand I MIGHT prefer the taste, but like most people, I’ll buy what’s available. If there’s no Pepsi, I’ll happily drink Coke and Vice-versa.
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Laura Brown's curator insight, August 18, 2013 8:59 AM

Over marketing causes disinterest and distrust. 

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Post Water Cooler TV

Post Water Cooler TV | FutureSocial | Scoop.it
...we want it to feel like if you’re not watching it live, you’re missing a whole other experience. That’s why everybody got on Twitter, so that you’re part of this communal experience of watching the show and live-tweeting the show and all that goes on with it. But the binge-watching helps, because people who weren’t watching at the beginning are getting caught up, so that they can join in that experience.
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Watch John Oliver take on the news industry's new addiction: native ads [vid]

Watch John Oliver take on the news industry's new addiction: native ads [vid] | FutureSocial | Scoop.it

John Oliver’s Daily Show spin-off has become delightfully nerdy. Yesterday, he went off on the news industry discrete addiction to disguised advertisements in the form of story-like posts, otherwise know as native advertising.

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The Science Of Cool

The Science Of Cool | FutureSocial | Scoop.it
Cool is a social perception, not an inherent quality...Second, coolness is relative. One shirt from Walmart might seem cool compared with another shirt from Walmart, but neither will be as cool as a shirt from H&M (which itself might seem less cool than another H&M shirt). Third, coolness is almost universally positive. And fourth, something that's cool tends to diverge from the norm.
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If I Were 22: Postpone Everything But Your Travels

If I Were 22: Postpone Everything But Your Travels | FutureSocial | Scoop.it
I could have traveled anywhere — to Spain, Norway or Russia. Instead, I stayed in Frankfurt most of the year. It was still a good year, but it could've been so much better. If only I'd looked adventure squarely in the eye and said, "I accept the challenge." But it wasn't until I became a consumer advocate specializing in travel cases that my regret deepened. That's when I began fielding questions from readers who had made the same mistakes I had, but on a bigger scale and with longer-lasting consequences. These were the hard-working folks who, like me, yearned to travel, but postponed their trips for too long. They needed a sure thing. Instead of taking a gap year, they found employment. They married and had kids and vacationed infrequently. They saved for retirement, hoping to maybe embrace the nomadic lifestyle after they collected their safe pension checks. Many of them successfully spent their golden years crisscrossing America in an RV or sailing around the world. But for some, it was too late. They'd run down the clock. They were no longer able to hike into the Grand Canyon, or spend an afternoon strolling through Paris, or swim in the surf in Maui. They were in walkers and wheelchairs.
Steve Law's insight:
A reminder to adventure and explore while you're still young and able to do so.
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The 4 Roles of Creativity: Explorer, Artist, Judge, Warrior

The 4 Roles of Creativity: Explorer, Artist, Judge, Warrior | FutureSocial | Scoop.it
The Artist takes the raw material from the Explorer and combines it in new and interesting ways. He’s playful and imaginative with no concerns about judging the quality of what he’s creating.
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Life is a game. This is your strategy guide

Life is a game. This is your strategy guide | FutureSocial | Scoop.it
Real life is the game that – literally – everyone is playing. But it can be tough. This is your guide.
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Don't Be an Idiot. Resign With Grace.

Don't Be an Idiot. Resign With Grace. | FutureSocial | Scoop.it
Having run and owned businesses for 25 years, I guess I have been on the receiving end of a huge number of resignations. And it stuns me how destructive to themselves some people can be.
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8 Surprising Ways Music Affects and Benefits our Brains

8 Surprising Ways Music Affects and Benefits our Brains | FutureSocial | Scoop.it
moderate noise levels increase processing difficulty which promotes abstract processing, leading to higher creativity. In other words, when we struggle (just enough) to process things as we normally would, we resort to more creative approaches. This is very similar to how temperature and lighting can affect our productivity, where paradoxically a slightly more crowded place can be beneficial.
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Pimping your posts and the myth of the 80-20 rule - Schaefer Marketing Solutions: We Help Businesses {grow}

Pimping your posts and the myth of the 80-20 rule - Schaefer Marketing Solutions: We Help Businesses {grow} | FutureSocial | Scoop.it

the traffic you attract from channels like Google search, StumbleUpon and even Twitter are blog tourists, not residents. In fact, about 80 percent of the traffic to my blog are first-time visitors who will never come back again.

 

Only quality builds a loyal audience. Only a loyal audience creates business benefits.

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I Forgot My Phone

Written by Charlene deGuzman & Miles Crawford Directed by Miles Crawford Starring Charlene deGuzman With (in order of appearance) Jacob Womack Nick Luciano A...
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Tesco's Snarky Tweets Hit Back At Customer Complaints

Tesco's Snarky Tweets Hit Back At Customer Complaints | FutureSocial | Scoop.it
British telecommunications network gives witty responses to Twitter comments.
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Twitter Quitters And The Unfiltered Feed Problem

Twitter Quitters And The Unfiltered Feed Problem | FutureSocial | Scoop.it

At its heart, Twitter is a firehose. Everything you tweet shows up to every one of your followers. It’s what makes Twitter feel like the real-time pulse of the world. But it could also be preventing Twitter from growing. Follow too many people, and you lose track of those you love and stop following anyone new.

 

Getting people to manage their own streams is an extraordinarily tough design problem. But Twitter’s role as the most popular unfiltered feed on the web means it needs to pioneer ways to make the format sustainable as it grows.

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Double Box advertising from Fox will change how you watch sports

Double Box advertising from Fox will change how you watch sports | FutureSocial | Scoop.it
Think of the double box concept as a form of picture-in-picture. Your football team calls a timeout. Instead of the channel cutting away to commercial, a second screen pops up with the advertising you'd normally be seeing. Meanwhile, the original content shrinks to a smaller size and shows various views of the players, arena or fans.
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