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The myth of the eight-hour sleep

The myth of the eight-hour sleep | FutureSocial | Scoop.it

In 2001, historian Roger Ekirch of Virginia Tech published a seminal paper, drawn from 16 years of research, revealing a wealth of historical evidence that humans used to sleep in two distinct chunks.

 

During this waking period people were quite active. They often got up, went to the toilet or smoked tobacco and some even visited neighbours. Most people stayed in bed, read, wrote and often prayed. Countless prayer manuals from the late 15th Century offered special prayers for the hours in between sleeps. And these hours weren't entirely solitary - people often chatted to bed-fellows or had sex.

 

Ekirch found that references to the first and second sleep started to disappear during the late 17th Century. This started among the urban upper classes in northern Europe and over the course of the next 200 years filtered down to the rest of Western society.

By the 1920s the idea of a first and second sleep had receded entirely from our social consciousness.

 

He attributes the initial shift to improvements in street lighting, domestic lighting and a surge in coffee houses - which were sometimes open all night. As the night became a place for legitimate activity and as that activity increased, the length of time people could dedicate to rest dwindled.

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Brands On Facebook and Twitter, Take Note—Your Reach is Waning

Brands On Facebook and Twitter, Take Note—Your Reach is Waning | FutureSocial | Scoop.it

“It’s clear that Facebook and Twitter don’t offer the relationships that marketing leaders crave. Yet most brands still use these sites as the centerpiece of their social efforts—thereby wasting significant financial, technological, and human resources on social networks that don’t deliver value," Elliott notes. "It’s time for marketers to start building social relationship strategies around sites that can deliver value.”

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Facebook wants to bring back the anonymous chatroom

Facebook wants to bring back the anonymous chatroom | FutureSocial | Scoop.it
Facebook releases a free app that lets you anonymously create or join chatrooms based on shared interests.
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RIP ‘RIP’: we need to be more creative with mourning in the digital age

RIP ‘RIP’: we need to be more creative with mourning in the digital age | FutureSocial | Scoop.it

By sharing “RIP", we show that we’re informed and included in the day’s events. But, pervasive and popular though it is, this hashtag is lazy. It betrays no emotion, and it detracts from remembering colourful, interesting and sometimes enraging individuals.

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Holiday ads are made out of rain

Holiday ads are made out of rain | FutureSocial | Scoop.it
Philippines-based airline Cebu Pacific has created a sidewalk ad campaign in Hong Kong promoting the country's sunnier climate, which only shows up when it's raining.
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Does Video + Social = Digital Marketing's Sweet Spot?

Does Video + Social = Digital Marketing's Sweet Spot? | FutureSocial | Scoop.it
Video and social complement each other in many ways. Here are some tips that will ensure your marketing strategy leverages the links between the two.
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How to boost Google+ engagement

How to boost Google+ engagement | FutureSocial | Scoop.it
Photos outperform all other types of content on Google's social network, according to an infographic from CircleCount.
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Watch John Oliver take on the news industry's new addiction: native ads [vid]

Watch John Oliver take on the news industry's new addiction: native ads [vid] | FutureSocial | Scoop.it

John Oliver’s Daily Show spin-off has become delightfully nerdy. Yesterday, he went off on the news industry discrete addiction to disguised advertisements in the form of story-like posts, otherwise know as native advertising.

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The Science Of Cool

The Science Of Cool | FutureSocial | Scoop.it
Cool is a social perception, not an inherent quality...Second, coolness is relative. One shirt from Walmart might seem cool compared with another shirt from Walmart, but neither will be as cool as a shirt from H&M (which itself might seem less cool than another H&M shirt). Third, coolness is almost universally positive. And fourth, something that's cool tends to diverge from the norm.
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If I Were 22: Postpone Everything But Your Travels

If I Were 22: Postpone Everything But Your Travels | FutureSocial | Scoop.it
I could have traveled anywhere — to Spain, Norway or Russia. Instead, I stayed in Frankfurt most of the year. It was still a good year, but it could've been so much better. If only I'd looked adventure squarely in the eye and said, "I accept the challenge." But it wasn't until I became a consumer advocate specializing in travel cases that my regret deepened. That's when I began fielding questions from readers who had made the same mistakes I had, but on a bigger scale and with longer-lasting consequences. These were the hard-working folks who, like me, yearned to travel, but postponed their trips for too long. They needed a sure thing. Instead of taking a gap year, they found employment. They married and had kids and vacationed infrequently. They saved for retirement, hoping to maybe embrace the nomadic lifestyle after they collected their safe pension checks. Many of them successfully spent their golden years crisscrossing America in an RV or sailing around the world. But for some, it was too late. They'd run down the clock. They were no longer able to hike into the Grand Canyon, or spend an afternoon strolling through Paris, or swim in the surf in Maui. They were in walkers and wheelchairs.
Steve Law's insight:
A reminder to adventure and explore while you're still young and able to do so.
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The 4 Roles of Creativity: Explorer, Artist, Judge, Warrior

The 4 Roles of Creativity: Explorer, Artist, Judge, Warrior | FutureSocial | Scoop.it
The Artist takes the raw material from the Explorer and combines it in new and interesting ways. He’s playful and imaginative with no concerns about judging the quality of what he’s creating.
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Life is a game. This is your strategy guide

Life is a game. This is your strategy guide | FutureSocial | Scoop.it
Real life is the game that – literally – everyone is playing. But it can be tough. This is your guide.
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Don't Be an Idiot. Resign With Grace.

Don't Be an Idiot. Resign With Grace. | FutureSocial | Scoop.it
Having run and owned businesses for 25 years, I guess I have been on the receiving end of a huge number of resignations. And it stuns me how destructive to themselves some people can be.
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8 Surprising Ways Music Affects and Benefits our Brains

8 Surprising Ways Music Affects and Benefits our Brains | FutureSocial | Scoop.it
moderate noise levels increase processing difficulty which promotes abstract processing, leading to higher creativity. In other words, when we struggle (just enough) to process things as we normally would, we resort to more creative approaches. This is very similar to how temperature and lighting can affect our productivity, where paradoxically a slightly more crowded place can be beneficial.
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An Introduction to Social Media in Hong Kong

An Introduction to Social Media in Hong Kong | FutureSocial | Scoop.it
If your target market is Hong Kong and social media figures as a critical part of your marketing plan, here’s an introduction to the social landscape in this world city.
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Yik Yak: the anonymous app taking US college campuses by storm

Yik Yak: the anonymous app taking US college campuses by storm | FutureSocial | Scoop.it
It is the latest anonymous app after Whisper and Secret – but what is it, how does it work, and why are more than 1,000 US colleges active on it? By Hannah Jane Parkinson
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A-list celebrities speak out on behalf of nature

A-list celebrities speak out on behalf of nature | FutureSocial | Scoop.it
'I have fed species greater than you and I have starved species greater than you. ... I’m prepared to evolve. Are you?' These are the words of Mother Natur
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Brand Publishers Are Ditching Facebook in Favor of Microsites

“Brands don’t own what happens on Facebook, and as organic reach has been absolutely eviscerated, they remain aware of that,” said Forrester analyst Nate Elliott, adding that marketers have been telling him that they no longer see Facebook as a viable marketing channel.

 

“Brands will always have more control over owned spaces than rented ones,” Thomas said. “By and large, I view owned spaces as the farm and rented spaces as the market where you sell the crops—you can personalize your stall, but you can’t design the market.”

 

As a result, marketers are now using social efforts to lure people to their own sites. Jun Group reported that clicks that led people to brand-owned-and-operated sites doubled between 2012 and 2013 from 28 percent to 57 percent—while the segment of clicks that ended at Facebook dwindled from 31 percent to 10 percent.

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Even YouTube's Most Popular Gamer Is Sick Of The Comments

Even YouTube's Most Popular Gamer Is Sick Of The Comments | FutureSocial | Scoop.it
"I go to the comments, and it's mainly spam, it's people self-advertising, people that are trying to provoke, people who reply to all these...just all this stuff that, to me, it doesn't mean anything." This is rockstar Let's Play-er PewDiePie explaining why he's removing comments from his insanely popular YouTube channel, which recently surpassed 30 million subscribers.
Steve Law's insight:

PewDiePie, currently the #1 YouTube star, turns comments off forever. Game changer but will YouTube take notice? 

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Why John Oliver Lampooned Native Advertising | Media - Advertising Age

Why John Oliver Lampooned Native Advertising | Media - Advertising Age | FutureSocial | Scoop.it

Mr. Oliver acknowledged that native advertising probably works to draw ad dollars in the short term, but called the practice ultimately a "trust parasite" because some readers will feel deceived.

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Pocari Sweat: summer is the time for heat-sensitive ads

Pocari Sweat: summer is the time for heat-sensitive ads | FutureSocial | Scoop.it

Japanese energy drink brand Pocari Sweat, owned by Otsuka Pharmaceutical in Hong Kong, has plastered heat-sensitive stickers in bus shelters in its latest ad campaign.

 

The stickers change from blue to red when temperatures rise above 30 degrees Celsius.

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Time to transform the product placement strategy

Time to transform the product placement strategy | FutureSocial | Scoop.it

“Product placement has enormous value when the product is placed strategically to be relevant to the storyline.”

 

A good example for which product placement has been successfully tied into the message of a production is for the Korean TV drama My Love from the Star, where two main product placements, LINE and Samsung, saw an image leap thanks to the popular series.


“Product placement influences audiences to develop association and familiarity with the brands appeared. It’s considered to be effective when it can influence audiences’ implicit attitudes towards the brand perception, image, likability, or user experience through different forms of product placements,” said Remy Ng, deputy leader of Mindshare Hong Kong.

 

“But when product insertion goes too far, it becomes hard for audiences to accept and believe.”

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Inspire Creativity at Work With All 5 of Your Senses

Inspire Creativity at Work With All 5 of Your Senses | FutureSocial | Scoop.it
You’ve probably heard of the debate about whether open offices or the oh-so-dreaded traditional cubicles are better in the workplace.
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Listen while you work: What music does to your brain

Listen while you work: What music does to your brain | FutureSocial | Scoop.it
For creative tasks, the noise from a coffee shop can be enough to do the trick says a study published in the Journal of Consumer Research. Moderate background noise (about the volume of a vacuum cleaner) can create enough distraction to allow you to think more imaginatively. To re-create the sounds of a coffee shop, try Coffitivity:
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The health hazards of sitting

The health hazards of sitting | FutureSocial | Scoop.it
We know sitting too much is bad, and most of us intuitively feel a little guilty after a long TV binge. But what exactly goes wrong in our bodies when we park ourselves for nearly eight hours per day, the average for a U.S.
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Why you're usually late (and sometimes early)

Why you're usually late (and sometimes early) | FutureSocial | Scoop.it
Ever noticed that, when you're hurrying through your daily routine, you always seem late? Ever wonder why, when you go somewhere new and unfamiliar, you're always the first at the door? It's the well-traveled road effect, and it messes with your head.
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