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Turn Critics Into Brand Ambassadors

Negative Feedback Is Better Than No Feedback:

 

The worst response that you can get from your customers is indifference. The people who are going out of their way to openly say negative things about you are actually more valuable to your company than people who are sitting back and saying nothing at all. This may sound crazy but you'll soon understand why.

 

These people really want to like your business, there's just something about it that they're not pleased with. Most of the time, they're just customers with a simple complaint. Every business has to deal with customers like this.

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FutureSocial
Future Trends in Social Media | more at wtfinsocial.tumblr.com
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Is Marketing the Same as Selling?

Marketing and selling are not the same although they are both extremely important parts of the entire process. Each one requires a detailed level of expertise and an approach that is effective and compelling. One cannot exist without the other if you expect to be successful at selling your offerings and your brand to other people who are made to feel that they can’t live without them.

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Brands On Facebook and Twitter, Take Note—Your Reach is Waning

Brands On Facebook and Twitter, Take Note—Your Reach is Waning | FutureSocial | Scoop.it

“It’s clear that Facebook and Twitter don’t offer the relationships that marketing leaders crave. Yet most brands still use these sites as the centerpiece of their social efforts—thereby wasting significant financial, technological, and human resources on social networks that don’t deliver value," Elliott notes. "It’s time for marketers to start building social relationship strategies around sites that can deliver value.”

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Facebook wants to bring back the anonymous chatroom

Facebook wants to bring back the anonymous chatroom | FutureSocial | Scoop.it
Facebook releases a free app that lets you anonymously create or join chatrooms based on shared interests.
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RIP ‘RIP’: we need to be more creative with mourning in the digital age

RIP ‘RIP’: we need to be more creative with mourning in the digital age | FutureSocial | Scoop.it

By sharing “RIP", we show that we’re informed and included in the day’s events. But, pervasive and popular though it is, this hashtag is lazy. It betrays no emotion, and it detracts from remembering colourful, interesting and sometimes enraging individuals.

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Holiday ads are made out of rain

Holiday ads are made out of rain | FutureSocial | Scoop.it
Philippines-based airline Cebu Pacific has created a sidewalk ad campaign in Hong Kong promoting the country's sunnier climate, which only shows up when it's raining.
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Does Video + Social = Digital Marketing's Sweet Spot?

Does Video + Social = Digital Marketing's Sweet Spot? | FutureSocial | Scoop.it
Video and social complement each other in many ways. Here are some tips that will ensure your marketing strategy leverages the links between the two.
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How to boost Google+ engagement

How to boost Google+ engagement | FutureSocial | Scoop.it
Photos outperform all other types of content on Google's social network, according to an infographic from CircleCount.
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Watch John Oliver take on the news industry's new addiction: native ads [vid]

Watch John Oliver take on the news industry's new addiction: native ads [vid] | FutureSocial | Scoop.it

John Oliver’s Daily Show spin-off has become delightfully nerdy. Yesterday, he went off on the news industry discrete addiction to disguised advertisements in the form of story-like posts, otherwise know as native advertising.

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The Science Of Cool

The Science Of Cool | FutureSocial | Scoop.it
Cool is a social perception, not an inherent quality...Second, coolness is relative. One shirt from Walmart might seem cool compared with another shirt from Walmart, but neither will be as cool as a shirt from H&M (which itself might seem less cool than another H&M shirt). Third, coolness is almost universally positive. And fourth, something that's cool tends to diverge from the norm.
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If I Were 22: Postpone Everything But Your Travels

If I Were 22: Postpone Everything But Your Travels | FutureSocial | Scoop.it
I could have traveled anywhere — to Spain, Norway or Russia. Instead, I stayed in Frankfurt most of the year. It was still a good year, but it could've been so much better. If only I'd looked adventure squarely in the eye and said, "I accept the challenge." But it wasn't until I became a consumer advocate specializing in travel cases that my regret deepened. That's when I began fielding questions from readers who had made the same mistakes I had, but on a bigger scale and with longer-lasting consequences. These were the hard-working folks who, like me, yearned to travel, but postponed their trips for too long. They needed a sure thing. Instead of taking a gap year, they found employment. They married and had kids and vacationed infrequently. They saved for retirement, hoping to maybe embrace the nomadic lifestyle after they collected their safe pension checks. Many of them successfully spent their golden years crisscrossing America in an RV or sailing around the world. But for some, it was too late. They'd run down the clock. They were no longer able to hike into the Grand Canyon, or spend an afternoon strolling through Paris, or swim in the surf in Maui. They were in walkers and wheelchairs.
Steve Law's insight:
A reminder to adventure and explore while you're still young and able to do so.
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The 4 Roles of Creativity: Explorer, Artist, Judge, Warrior

The 4 Roles of Creativity: Explorer, Artist, Judge, Warrior | FutureSocial | Scoop.it
The Artist takes the raw material from the Explorer and combines it in new and interesting ways. He’s playful and imaginative with no concerns about judging the quality of what he’s creating.
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A Soda Bottle’s Shape Tricks You Into Buying It

A Soda Bottle’s Shape Tricks You Into Buying It | FutureSocial | Scoop.it
It's a concept psychologists call physical fluency, and marketers are taking note.
Steve Law's insight:

...beverage companies like Coca-Cola have tuned in to the idea that our bodies' actions can influence our minds. How easy it is to grasp a product influences consumer choice. Just think about the evolution of product packaging. Most liquid detergents now come in bottles with handles. This is also true for large bottles of milk and Tropicana orange juice.

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Game Theory: YouTube Is Broken, Even For PewDiePie

Game Theory: YouTube Is Broken, Even For PewDiePie | FutureSocial | Scoop.it
Did you ever notice that a lot of channels you subscribe to don’t show up in your feed? There’s a good reason for that.
Steve Law's insight:

Basing his assessment off a recent video in which PewDiePie had noticed the issue, MatPat points out in his frenetic video that YouTube, like Facebook, Netflix, etc. works off an engagement algorithm. The more you engage with something, the more it shows up in your feed. The problem for YouTubers like PewDiePie who put out content daily is that there’s less engagement as a result, as there is much more content to engage with — the more PewDiePie puts out, the more you miss, essentially. And the more you miss, the lower he sinks in your feed. This is how he can have 30 million subscribers and less than a third of that in views.

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Why Are Some Cultures More Individualistic Than Others?

Why Are Some Cultures More Individualistic Than Others? | FutureSocial | Scoop.it

In America, we say that the squeaky wheel gets the grease. In Japan, people say that the nail that stands up gets hammered down.

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An Introduction to Social Media in Hong Kong

An Introduction to Social Media in Hong Kong | FutureSocial | Scoop.it
If your target market is Hong Kong and social media figures as a critical part of your marketing plan, here’s an introduction to the social landscape in this world city.
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Yik Yak: the anonymous app taking US college campuses by storm

Yik Yak: the anonymous app taking US college campuses by storm | FutureSocial | Scoop.it
It is the latest anonymous app after Whisper and Secret – but what is it, how does it work, and why are more than 1,000 US colleges active on it? By Hannah Jane Parkinson
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A-list celebrities speak out on behalf of nature

A-list celebrities speak out on behalf of nature | FutureSocial | Scoop.it
'I have fed species greater than you and I have starved species greater than you. ... I’m prepared to evolve. Are you?' These are the words of Mother Natur
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Brand Publishers Are Ditching Facebook in Favor of Microsites

“Brands don’t own what happens on Facebook, and as organic reach has been absolutely eviscerated, they remain aware of that,” said Forrester analyst Nate Elliott, adding that marketers have been telling him that they no longer see Facebook as a viable marketing channel.

 

“Brands will always have more control over owned spaces than rented ones,” Thomas said. “By and large, I view owned spaces as the farm and rented spaces as the market where you sell the crops—you can personalize your stall, but you can’t design the market.”

 

As a result, marketers are now using social efforts to lure people to their own sites. Jun Group reported that clicks that led people to brand-owned-and-operated sites doubled between 2012 and 2013 from 28 percent to 57 percent—while the segment of clicks that ended at Facebook dwindled from 31 percent to 10 percent.

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Even YouTube's Most Popular Gamer Is Sick Of The Comments

Even YouTube's Most Popular Gamer Is Sick Of The Comments | FutureSocial | Scoop.it
"I go to the comments, and it's mainly spam, it's people self-advertising, people that are trying to provoke, people who reply to all these...just all this stuff that, to me, it doesn't mean anything." This is rockstar Let's Play-er PewDiePie explaining why he's removing comments from his insanely popular YouTube channel, which recently surpassed 30 million subscribers.
Steve Law's insight:

PewDiePie, currently the #1 YouTube star, turns comments off forever. Game changer but will YouTube take notice? 

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Why John Oliver Lampooned Native Advertising | Media - Advertising Age

Why John Oliver Lampooned Native Advertising | Media - Advertising Age | FutureSocial | Scoop.it

Mr. Oliver acknowledged that native advertising probably works to draw ad dollars in the short term, but called the practice ultimately a "trust parasite" because some readers will feel deceived.

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Pocari Sweat: summer is the time for heat-sensitive ads

Pocari Sweat: summer is the time for heat-sensitive ads | FutureSocial | Scoop.it

Japanese energy drink brand Pocari Sweat, owned by Otsuka Pharmaceutical in Hong Kong, has plastered heat-sensitive stickers in bus shelters in its latest ad campaign.

 

The stickers change from blue to red when temperatures rise above 30 degrees Celsius.

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Time to transform the product placement strategy

Time to transform the product placement strategy | FutureSocial | Scoop.it

“Product placement has enormous value when the product is placed strategically to be relevant to the storyline.”

 

A good example for which product placement has been successfully tied into the message of a production is for the Korean TV drama My Love from the Star, where two main product placements, LINE and Samsung, saw an image leap thanks to the popular series.


“Product placement influences audiences to develop association and familiarity with the brands appeared. It’s considered to be effective when it can influence audiences’ implicit attitudes towards the brand perception, image, likability, or user experience through different forms of product placements,” said Remy Ng, deputy leader of Mindshare Hong Kong.

 

“But when product insertion goes too far, it becomes hard for audiences to accept and believe.”

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Inspire Creativity at Work With All 5 of Your Senses

Inspire Creativity at Work With All 5 of Your Senses | FutureSocial | Scoop.it
You’ve probably heard of the debate about whether open offices or the oh-so-dreaded traditional cubicles are better in the workplace.
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