Negative Feedback Is Better Than No Feedback:
The worst response that you can get from your customers is indifference. The people who are going out of their way to openly say negative things about you are actually more valuable to your company than people who are sitting back and saying nothing at all. This may sound crazy but you'll soon understand why.
These people really want to like your business, there's just something about it that they're not pleased with. Most of the time, they're just customers with a simple complaint. Every business has to deal with customers like this.