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What are 5 Digital Assets Worth Investing In?

What are 5 Digital Assets Worth Investing In? | FutureSocial | Scoop.it

When it comes to the online world we often think that because your can’t see, touch or feel the furnishings or furniture that it doesn’t deserve the attention and investment of the physical.

 

We are wired to be sensory creatures and the feel of a physical planet. The evolution, customs and culture of millenia is embedded.

 

Convenience and immediacy are making us mobile impulse buyers.

 

It is time to invest in our digital assets with the attention and investment that the 21st century demands.

 

What are 5 Online Assets Worth Building?

 

1. Website/Blog

Make this your digital hub and home.

 

2. Online Store

You are no longer just competing with the shop across the street.

 

3. Mobile

This addiction to a web connected computer in your pocket is not going away any time soon.

 

4. Social

LinkedIn – If you’re a knowledge professional

YouTube – Consumer brands, professionals, B2B.

Slideshare – Knowledge workers who are the brand evangelist and present or speak then join up to the YouTube for Powerpoint.

Facebook – At nearly 1 billion users this is the place to start.

Twitter – Want to share in an instant with 140 characters and a link where over 500 million global users spend some time

Google+ – A passionate tribe over 250 million hangout here.

Pinterest – If your content is in an any way visual you should be playing in this social media sand box

 

5. Content

In a knowledge economy your content defines you.

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Future Trends in Social Media | more at wtfinsocial.tumblr.com
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Your Company’s Culture is Who You Hire, Fire, & Promote

Your Company’s Culture is Who You Hire, Fire, & Promote | FutureSocial | Scoop.it

"Though most employees care what leadership thinks of them, they are actually quite rational in paying attention to what leadership does, not what they say."

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The North Face Surprises Shoppers With a Free Jacket, but They Have to Zipline for It

The North Face Surprises Shoppers With a Free Jacket, but They Have to Zipline for It | FutureSocial | Scoop.it
The North Face is all about fun stunts in Korea, where it regularly gives shoppers unexpected surprises—and films them for videos that, as often as not, go viral.

The most famous one was in 2014, when the brand created a pop-up store whose floor disappeared, forcing the startled shoppers to have to engage in some athletic activity by climbing the walls. Another stunt had shoppers try out a VR experience that turned out to be way more real than they expected.

Now, agency Innored is back with its latest caper.
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The Viral Power of Storytelling in Content Marketing

The Viral Power of Storytelling in Content Marketing | FutureSocial | Scoop.it

"Stories are interesting. Stories gain trust. People are more perceptive towards stories. People like stories the most. We are social creatures who need to compare ourselves to other people, feel a connection to them and put ourselves in their shoes."

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The Future is More Content: Jeff Bezos, Robots and High Volume Publishing

The Future is More Content: Jeff Bezos, Robots and High Volume Publishing | FutureSocial | Scoop.it

The Washington Post now publishes around 1,200 posts a day. That is an incredible amount of content. My initial reaction when I read the statistic was ‘surely that is too much, the quality will suffer, why produce so much content?’ The answer seems to be that it works. The Post’s web visitors have grown 28% over the last year and they passed the New York Times for a few months at the end of 2015..


There appear to be a number of factors including: 


Data – Bezos employed a group of data scientists to analyze the content that gains traction 


Technology – The Post developed software called Bandito that allows editors to publish articles with up to five different headlines, photos and story treatments, with an algorithm deciding which one readers find the most engaging. 


Headlines – Using data and technology the Post has developed more viral headlines, which is arguably different from clickbait if there is substance to the content 


Video – The Post has increased its use of video 


Content growth – The Post has adopted a content strategy which involves producing a high volume of content aimed at engaging a long tail of niche interests

Steve Law's insight:
The article argues Quantity over Quality; however, also mentions publications using robot algorithms to write stories that need only require a little human editing. Interesting piece.
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How Facebook’s News Feed Works – As Explained by Facebook

How Facebook’s News Feed Works – As Explained by Facebook | FutureSocial | Scoop.it
As you can see from the image, the factors Facebook uses to assess each individual post are: 

Who posted it – How often the user engages with content from this user/Page. 

Type of content – How often the user engages with this type of content – e.g. photos, videos, links. 

Interactions with the post – The amount of interactions a post has had infers a relative level of importance/relevance of the post. 

When it was posted – Recency is an important ranking factor, as people want to be kept up to date with the latest news – though Mosseri notes, it’s not the most important factor. 

At the end of this assessment, Facebook assigns each story with a “Relevancy Score” which is specific to each user and based on their respective predicted levels of interest in each post.
Steve Law's insight:
While people click stories based on headlines and subject matter, the FB algorithm only considers average engagement levels from type of content. Therefore, a highly curated page in line with the interests of fans is preferred to simply posting a firehose of content.
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Crappy Image Cropping on Facebook posts with links? The 20% rule makes your posts POP!

Putting links on your posts is a critical part of your marketing strategy. Without that link so Fans can click to go to  your website, event registration, blog, etc it is just a picture. Links with
Steve Law's insight:

http://www.social-contests.com/check-image/

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Here's How BuzzFeed Works

Where is that $8 million for viral aggregating going?
Steve Law's insight:

BuzzFeed doesn't have any problem attracting Web traffic. The people who brought you The Dress say they're getting 200 million visitors a month, even when they don't have an astonishing viral phenomenon on their hands. But CEO Jonah Peretti thinks BuzzFeed can become even more omnipresent - by focusing more on publishing his stuff on other people's sites and services. [https://www.youtube.com/watch?v=8N5jJYswREM]

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Photographers Will Soon Be The Most Valuable People In The News Room

Photographers Will Soon Be The Most Valuable People In The News Room | FutureSocial | Scoop.it

Increasingly, attractive, photo-heavy articles are stealing the most online readership. 

 

One big photo hit can account for the same traffic as 10 well-written articles; they're easier to digest and often take less time to make.

Still, photos aren't anything without proper packaging.

 

BuzzFeed's Jonah Peretti says he looks for people who can frame photos stories, not just find images. Instead of linking to cute cat photos, his team creates headlines like, "You Won't Make It All The Way Through These 10 Pictures Of Kittens Without Squealing."

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The Advanced Guide to Link Building – Chapter 4

The Advanced Guide to Link Building – Chapter 4 | FutureSocial | Scoop.it
You don’t have to have a ton of high PageRank links to rank well. There are lots of places you can get links from by just submitting information about yourself and your business.
Steve Law's insight:

Audio sharing sites. Quite the revelation!

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How to get a link on the front page of Reddit

How to get a link on the front page of Reddit | FutureSocial | Scoop.it
Reddit's front page has become one of the most widely watched places on the Web. Here's how to up your chances of getting that adorable cat picture you've been sitting on for six months in front of millions of people.
Steve Law's insight:

“The first 10 upvotes have the same weight as the next 100 upvotes, which have the same weight as the next 1,000, etc…” Also, newer posts rise more quickly than older posts with the same attention by users. In other words, the faster you can get upvotes the better.

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Backlinks: 17 Powerful (Yet Untapped) Sources

Backlinks: 17 Powerful (Yet Untapped) Sources | FutureSocial | Scoop.it
17 little-known sources of backlinks for your link building campaigns. Trust me: you've never seen these before.
Steve Law's insight:

My favourites: 5. Link Reclamation | 6. Directory Domination | 7. HARO | 11. Submit Your Site to Blog Aggregators | 13. Scoop It

 

 

 

 

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My life as a Facebook admin with coked-up cats and junkie Jesus

My life as a Facebook admin with coked-up cats and junkie Jesus | FutureSocial | Scoop.it
Facebook can be a dirty (and lucrative) business. Someone has to manage those shareable cats. One such admin shares her story.
Steve Law's insight:

Having multiple admins per page helps keep posts consistent in the absence of a page’s creator. At Cats on Cocaine, there are four total admins, all in different time zones. This way, if David gets blocked, we “adminions” (as he so lovingly likes to call us) can go on sharing cat humor to our fans while he is essentially forced to sit in a Facebook-induced timeout. 

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Scary Client Feedback Designed As Classic Horror Movie Posters

Scary Client Feedback Designed As Classic Horror Movie Posters | FutureSocial | Scoop.it
Brand design agency Serious Studio has come up with a series of funny posters for Halloween. Titled 'Creative Horror Stories', the series showcases stupid 
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The 4 Roles of Creativity: Explorer, Artist, Judge, Warrior

The 4 Roles of Creativity: Explorer, Artist, Judge, Warrior | FutureSocial | Scoop.it

The Explorer’s job is to collect the raw material for creativity. He is constantly asking questions, talking to different people, and processing as many inputs as possible. 


The Artist takes the raw material from the Explorer and combines it in new and interesting ways. He’s playful and imaginative with no concerns about judging the quality of what he’s creating. 


The Judge takes the Artist’s ideas and determines if they’re practical. He thinks critically and realistically about what can actually be done. 


Finally, the Warrior takes an idea the Judge has determined worthy and tenaciously follows it to completion. The Warrior’s job is to overcome resistance, be courageous, and ship the idea.

Steve Law's insight:
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Facebook’s algorithm changes boosted engagement for the UK’s leading news publishers

Facebook’s algorithm changes boosted engagement for the UK’s leading news publishers | FutureSocial | Scoop.it

“In effect, Facebook said a publisher’s audience sharing its stories would be valued more highly than a publisher sharing that same content itself, no matter how many Facebook fans it may have. “Despite publishers’ fears, that seems to have benefited them. 


People love sharing news and trust it more when it’s shared by friends, so it does make sense. Publishers’ content might not appear as frequently in their fans’ feeds, but people sharing content seems to have helped, partially at least, to fill the void."

Steve Law's insight:
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8 Tips to Craft Compelling Copywriting For Your Mobile Visitors

8 Tips to Craft Compelling Copywriting For Your Mobile Visitors | FutureSocial | Scoop.it
If you aren't actively looking to create compelling copywriting for your mobile visitors then you could be missing out on a huge audience.
Steve Law's insight:
"Unlike desktop users, mobile users have a shorter attention span which requires you to create shorter sentences. 

Rather than stuffing your copy with fluffy content, you should optimize it with short but compelling lines that create the right impact. 

These sentences have to establish the true essence of your landing page or email copy. But most of all, the first sentence has to raise the bar and deliver on the expectations of the audience."
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128 Words to Use Instead of “Very”

128 Words to Use Instead of “Very” | FutureSocial | Scoop.it
"Very" is vague and weak. People often use "very" as a lazy replacement for a more appropriate word. Proof Reading Services have created an excellent infog
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How to Write Viral Headlines: New BuzzSumo Research

How to Write Viral Headlines: New BuzzSumo Research | FutureSocial | Scoop.it
Why did you click through to this article? Why will some people share this article without even reading it?
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How to Build a Loyal Audience on the Web

How to Build a Loyal Audience on the Web | FutureSocial | Scoop.it
Have you ever wondered how I’ve built a loyal audience with my sites? From Quick Sprout to KISSmetrics and now NeilPatel.com, ...
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How the BBC's Own Satire Predicted the New BBC Three Logo

How the BBC's Own Satire Predicted the New BBC Three Logo | FutureSocial | Scoop.it
In an episode of BBC’s marketing satire “W1A,” a brand analyst suggests that the network add a question mark to its logo to add “instant virility”
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Why Certain Pictures Make You Click on Awful Content

Why Certain Pictures Make You Click on Awful Content | FutureSocial | Scoop.it

The most compelling images you can use – faces. We respond to faces.

 

That’s why faces are almost always front and center.

 

The easiest way to have an emotional hook is to show emotion.

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How to Create a Viral Video with Karen X Cheng

How to Create a Viral Video with Karen X Cheng | FutureSocial | Scoop.it
Karen X Cheng (@karenxcheng) is probably best know as the girl in the viral internet video “Girl Learns to Dance in a Year” which has been viewed well over 5 million times. In 2013 Karen released a...
Steve Law's insight:

17.15 min. Embrace the haters / comment trolls because it generates meaningful dialogue  which will generate conversation (flame war); these engagement metrics will inform YouTube / Facebook etc that it is content worth consuming.

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Dancing YouTube Sensation Karen Cheng's 10 Tips For Making Your Video Go Viral

Dancing YouTube Sensation Karen Cheng's 10 Tips For Making Your Video Go Viral | FutureSocial | Scoop.it
"Going viral was not an accident," Cheng writes. "It was work." Here's how to do it.
Steve Law's insight:

Releasing on a slow news day will help you.

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Facebook 'like' adverts tested with VirtualBagel experiment - BBC News

Facebook 'like' adverts tested with VirtualBagel experiment - BBC News | FutureSocial | Scoop.it
Rory Cellan-Jones explains how he used a made-up company with no products to put Facebook's advertising system to the test.
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How the Facebook News Feed Works in 2015

How the Facebook News Feed Works in 2015 | FutureSocial | Scoop.it
The Facebook News Feed in 2015 is focused on showing the best content. Here is an overview of how it works and what it means for you and your business
Steve Law's insight:

An interesting look at Facebook News Feed Algorithm (Feb 2015)

Notes:


- Each piece of content is given a relevance score based on criteria (relationship, type of post, activity on post) and then is ordered with the best content at the top.
- Once the content is displayed to the user, the rankings are locked for that content (editing text after the fact will not change this)
- Facebook now lets users mark posts as "a false news story". Using that information, Facebook can either remove this content or show it farther down in the rankings.
- Likes and shares on Page posts are given more weight than comments.
- When a user hides an individual post or all posts from a page, this can affect the likelihood of not only that user but other users seeing Page posts for some time.

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