The cynic will complain that these numbers aren’t 100%. Or that they’re lower than what they used to be. But “dead” would mean 0.0%. Instead, we’re talking about 5,000 of 50,000 fans per post for the average page of that size. That’s a healthy heartbeat.
Marketing and selling are not the same although they are both extremely important parts of the entire process. Each one requires a detailed level of expertise and an approach that is effective and compelling. One cannot exist without the other if you expect to be successful at selling your offerings and your brand to other people who are made to feel that they can’t live without them.
“It’s clear that Facebook and Twitter don’t offer the relationships that marketing leaders crave. Yet most brands still use these sites as the centerpiece of their social efforts—thereby wasting significant financial, technological, and human resources on social networks that don’t deliver value," Elliott notes. "It’s time for marketers to start building social relationship strategies around sites that can deliver value.”
By sharing “RIP", we show that we’re informed and included in the day’s events. But, pervasive and popular though it is, this hashtag is lazy. It betrays no emotion, and it detracts from remembering colourful, interesting and sometimes enraging individuals.
There used to be a vague sense that Twitter drives traffic, and traffic drives renown (or fame, or pride, or whatever word defines the psychic benefit of public recognition). Instead, the truth is that Twitter can drive one sort of renown (there are some people who are Twitter-famous), and traffic affords a different psychic currency. But they are nearly independent variables.
So you want to get paid for your writing, but you've never been published. You have no formal experience, and no one's ever hired you for a writing-related job. The professional legwork that comes with getting paid to write can be intimidating. Honing a few important skills can help you get started.
It's a concept psychologists call physical fluency, and marketers are taking note.
Steve Law's insight:
...beverage companies like Coca-Cola have tuned in to the idea that our bodies' actions can influence our minds. How easy it is to grasp a product influences consumer choice. Just think about the evolution of product packaging. Most liquid detergents now come in bottles with handles. This is also true for large bottles of milk and Tropicana orange juice.
Did you ever notice that a lot of channels you subscribe to don’t show up in your feed? There’s a good reason for that.
Steve Law's insight:
Basing his assessment off a recent video in which PewDiePie had noticed the issue, MatPat points out in his frenetic video that YouTube, like Facebook, Netflix, etc. works off an engagement algorithm. The more you engage with something, the more it shows up in your feed. The problem for YouTubers like PewDiePie who put out content daily is that there’s less engagement as a result, as there is much more content to engage with — the more PewDiePie puts out, the more you miss, essentially. And the more you miss, the lower he sinks in your feed. This is how he can have 30 million subscribers and less than a third of that in views.
“Brands don’t own what happens on Facebook, and as organic reach has been absolutely eviscerated, they remain aware of that,” said Forrester analyst Nate Elliott, adding that marketers have been telling him that they no longer see Facebook as a viable marketing channel.
“Brands will always have more control over owned spaces than rented ones,” Thomas said. “By and large, I view owned spaces as the farm and rented spaces as the market where you sell the crops—you can personalize your stall, but you can’t design the market.”
As a result, marketers are now using social efforts to lure people to their own sites. Jun Group reported that clicks that led people to brand-owned-and-operated sites doubled between 2012 and 2013 from 28 percent to 57 percent—while the segment of clicks that ended at Facebook dwindled from 31 percent to 10 percent.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
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Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.