Many of us will accumulate vast libraries of digital books and music over the course of our lifetimes. But when we die, our collections of words and music may expire with us.
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This article by Anthony Carranza for examiner.com details a recently released study by the internet marketing Research Company, comScore, which reveal the extent to which social media usage has skyrocketed on mobile devices in 2011.
Here's what you need to know:
**72 million Americans accessed social networking sites and blogs on mobile devices with 37 percent upsurge in access..
**“Social media is one of the most popular and fastest growing mobile activities, reaching nearly one third of all U.S. mobile users,” said Mark Donovan, comScore senior vice president for mobile.
“This behavior is even more prevalent among smartphone owners with three in five accessing social media each month,
**highlighting the importance of apps and the enhanced functionality of smartphones to social media usage on mobile devices.”
Here's what caught my attention:
**Social media and mobility have paved the way for innovation and transformed communications like no other time in history.
**Businesses and marketers will have field day continuing to aim their services through these new channels and capitalize on understanding its audience behavior.
Curated by JanLGordon covering "Content Curation, Social Media and Beyond"
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