Future Trends in ...
Follow
Find tag "mobile-media"
5.4K views | +0 today
Future Trends in Libraries
What will libraries of the future look like? This channel aims to compile articles addressing this question.
Curated by nickcarman
Your new post is loading...
Your new post is loading...
Rescooped by nickcarman from Curation, Social Business and Beyond
Scoop.it!

The Mobile Social Audience is Evolving - Here's What's Happening [Infographic]

The Mobile Social Audience is Evolving - Here's What's Happening [Infographic] | Future Trends in Libraries | Scoop.it

This gorgeous infographic tells us how the mobile audience is evolving and what mobile users are doing on their smartphones.

 

Here are some highlights:

 

 

**Mobile Marketing: 86% of mobile users are watching TV while using a mobile phone 

 

**200+ million (1/3 of all users) access Facebook from a mobile device 

 

**91% of all mobile internet use is “social” related.

 

http://bit.ly/ziGM1Q


Via janlgordon
more...
No comment yet.
Rescooped by nickcarman from Curation, Social Business and Beyond
Scoop.it!

The Future of Reading is Context, Location, Device & Time

The Future of Reading is Context, Location, Device & Time | Future Trends in Libraries | Scoop.it

This piece was written by Tim Carmody for Wired magazine, all marketers need to shift their thinking on  how to present content on the go that is compact, valuable and meaningful to reach their audience wherever they are. 

 

Intro:

 

Reading is changing, even more than e-readers, tablets, or “readers’ tablets,” smartphones are changing it.

 

**It’s a mix of what’s going on in the world and what’s going on in your world, fused together. 

 

Here's what caught my attention: I'm looking at this from a content curator's point of view:

 

**The flurry of activity around personalized news for smartphones shows that as popular as the iPad has been, and as popular as smaller Android-based devices like the Kindle Fire or Nook Tablet might become,

 

the sheer number of users on mobile phones are impossible to ignore.

 

****It also shows that customers are demanding the ability to sync and read their content across as many devices as possible.

 

Finally, the subtle differences in UI and app design show that developers aren’t just thinking about building for different screen sizes,

 

****but around a whole range of factors that affect how, where, what and when we read.

 

For the new mobile reading, context becomes a cluster of these factors.

 

Flipboard’s Mike McCue highlights a few of these in an interview with the Los Angeles Times‘ David Sarno:

 

"It’s a mix of what’s going on in the world and what’s going on in your world, fused together. And it might seem weird that I’m looking at a picture of my daughters, and then the next flip I’m reading a story about Iran. But to me as a reader, when I’m standing in line waiting to get my coffee, those things are what I care about."

 

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"

 

Read full article here: [http://www.wired.com/epicenter/2011/12/google-to-flipboard-to-flud/]


Via janlgordon
more...
Cyndi Seidler's comment, December 10, 2011 5:12 PM
Flipboard has been my favorite for the iPad, and now that it's available on the iPhone, I'm more thrilled than ever!