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Where Entertainment Meets Marketing: Lessons from Kingsman, Rolex & James Bond

Where Entertainment Meets Marketing:  Lessons from Kingsman, Rolex & James Bond | Future Stories | Scoop.it

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Dr. Pamela Rutledge's curator insight, April 20, 2015 11:46 AM

By allowing brands to enter a storyworld, they become peers and friends.  When done thoughtfully and seamlessly (in other words, it adds to the story fabric and doesn't trigger the "oh look, product placement" inner voice in the viewer's head) it transforms what is essentially 'advertising' into WOM.  14% of people believe ads from the source; 77% believe WOM.  Very powerful shift.

Marta Béjar's curator insight, April 21, 2015 4:22 AM

The matter of advertisting

Bruce Will's comment, March 9, 10:20 PM
find bond's rolex
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Nuno Bernardo: Storytelling is a social experience

Nuno Bernardo: Storytelling is a social experience | Future Stories | Scoop.it

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The Digital Rocking Chair's curator insight, May 29, 2014 3:31 AM


'beActive's CEO [Nuno Bernardo] explains why "transmedia enriches stories by activating our human affinity for shared experiences"'

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The immersed audience: how theatre is taking its cue from video games

The immersed audience: how theatre is taking its cue from video games | Future Stories | Scoop.it

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The Digital Rocking Chair's curator insight, May 21, 2014 1:43 AM


Thomas McMullan:  "A new era of theatre is borrowing conventions from video games, making invigorating performances in which the viewer becomes a player."

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Interactive narrative marketing with Snapchat Stories

Interactive narrative marketing with Snapchat Stories | Future Stories | Scoop.it

Coca-Cola, Taco Bell and Victoria’s Secret are some of the first brands to test out Snapchat Stories as the social messaging application steps up its marketing potential. 


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Karen Dietz's curator insight, May 6, 2014 12:23 PM

Here is an article about some innovative ways companies are using Snapchat for delivering stories now that the platform has added video and text message chatting.


No question -- doing this kind of storytelling takes planning and time. Maybe you can do it on the fly but I'd want to think through a strategy first. The examples in this article will get you started.


Bottom line -- there are so many ways for companies to share their stories! Figure out what technologies/channels work for you. Maybe Snapchat is a powerful medium for you.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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How America’s Leading Science Fiction Authors Are Shaping Your Future

How America’s Leading Science Fiction Authors Are Shaping Your Future | Future Stories | Scoop.it
The literary genre isn’t meant to predict the future, but implausible ideas that fire inventors’ imaginations often, amazingly, come true
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Attention Filmmakers, Here's Why You Need a Storyworld for Your Film

Attention Filmmakers, Here's Why You Need a Storyworld for Your Film | Future Stories | Scoop.it

“ Here's why you need to create a storyworld for your film project.”


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Simon Staffans's curator insight, May 17, 2014 3:00 PM

A post on extending narratives.

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Attention Filmmakers, Here's Why You Need a Storyworld for Your Film

Attention Filmmakers, Here's Why You Need a Storyworld for Your Film | Future Stories | Scoop.it
“ Here's why you need to create a storyworld for your film project.”
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Simon Staffans's curator insight, May 17, 2014 3:00 PM

A post on extending narratives.

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Leviathan: The Future Of Storytelling

Leviathan: The Future Of Storytelling | Future Stories | Scoop.it
Considering a future wherein cinematic experiences are participatory, audiences would interact with narratives as if they were concurrently films and video games. Enter:

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Edge Perspectives with John Hagel: The Pull of Narrative – In Search of Persistent Context | Futurable Planet: Answers from a Shifted Paradigm. | Scoop.it

Edge Perspectives with John Hagel: The Pull of Narrative – In Search of Persistent Context | Futurable Planet: Answers from a Shifted Paradigm. | Scoop.it | Future Stories | Scoop.it
Narratives have the potential to profoundly shape the future. But Narratives cannot be crafted by PR departments. They emerge out of, and are sustained by, daily practice.

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Technologies of Ecstasy - YouTube

"Reality, it seems, is multiple, and tightly coupled to perception. The conditions of perception can be varied within a broad range by a variety of psychedel...

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Jan Miranda's curator insight, February 12, 2014 7:12 AM

Technologies of Ecstasy - ...They are the scientists that unplug us & show us a more far reaching Universe that goes beyond what the eye can see!

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Tell me a story of the future - Nesta

Tell me a story of the future - Nesta | Future Stories | Scoop.it

by Geoff Mulgan

 

"Stories are, by their nature, neither logical nor analytic. 

"But they do help to make sense of confusing information and, as the futuristGaston Berger put it, some future stories usefully 'disturb the present'. That's the case with a lot of science fiction - from Margaret Atwood and Ursula LeGuin to Charles Stross. 

"So, apart from reading a lot of SF, how can we use stories to think about the future?  Here I look at five different types of story that can help us peer into the crystal ball."


Jim Lerman's insight:


Very good analysis of 5 types of stories that deal with the future:

-Scenarious and scenario planning

-"What if..." stories"

-New hybrids

-Backwards stories

-Stories that ask why and offer answers


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How To Tell Better Stories: 10 Profound Lessons From The Future Of Storytelling Conference

How To Tell Better Stories: 10 Profound Lessons From The Future Of Storytelling Conference | Future Stories | Scoop.it

How To Tell Better Stories: 10 Profound Lessons From The Future Of Storytelling Conference


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From Virtual Reality to Interactive Documentaries: 'Sensory Stories' Showcases Immersive Storytelling

From Virtual Reality to Interactive Documentaries: 'Sensory Stories' Showcases Immersive Storytelling | Future Stories | Scoop.it

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Debbie Elicksen 's curator insight, April 24, 2015 4:24 PM

Exciting times to be a content creator.

Jeni Mawter's curator insight, May 4, 2015 10:25 PM

Storytelling gets visceral. Exhibition allows audience to experience stories in a multi-sensual, personal and participatory way.

bladetriple786's curator insight, May 8, 2015 11:18 AM

The Missing Element for my documentaries...

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Want to Write Great Science Fiction? Read Classic Literature

Want to Write Great Science Fiction? Read Classic Literature | Future Stories | Scoop.it

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The Digital Rocking Chair's curator insight, May 15, 2014 5:51 AM


Esther Inglis-Arkell:  "Worldbuilding is a major challenge for science fiction creators -- building a plausible world from scratch involves thinking about lots of variables. But sometimes, to imagine the future, the best way is to look to the past. Classic literature can help you build a world more believably alien than anything you've yet imagined."

Sharrock's curator insight, May 15, 2014 9:38 AM

Focused reading of exemplars (master works) will improve writing.

Henrik Safegaard - Cloneartist's curator insight, May 15, 2014 10:56 AM

Worldbuilding is a major challenge for science fiction creators — building a plausible world from scratch involves thinking about lots of variables.But sometimes, to imagine the future, the best way is to look to the past.


Classic literature can help you build a world more believably alien than anything you've yet imagined.


You will find great tips here and be sure not to skip the comments.

Click the headline.

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The Future is Now: 5 Things pushing the art and form of storytelling

The Future is Now: 5 Things pushing the art and form of storytelling | Future Stories | Scoop.it

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Sadim M.R.'s curator insight, May 28, 2014 7:09 AM

"new technologies are exciting tools building on the rich foundation of storytelling and experimentation."

David Collet's curator insight, May 28, 2014 10:17 PM

This is a bit different. But, culturally it is necessary to pursue as many avenues for artistic development that includes the need to live.

 

The Internet provides a low cost entry for all forms of artistic endeavours at an affordable entry. The problem is getting noticed.

giorgiojannis's curator insight, May 29, 2014 5:07 AM

Ho bisogno di un eroe. Di un lupo, di un drago, di una babayaga, di una sanzione, di una manipolazione patemica, di un valore. E allora parleremo bene di narrazione, che non sia soltanto uno spammare un po' articolato e multimediale.

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How America’s Leading Science Fiction Authors Are Shaping Your Future

How America’s Leading Science Fiction Authors Are Shaping Your Future | Future Stories | Scoop.it
The literary genre isn’t meant to predict the future, but implausible ideas that fire inventors’ imaginations often, amazingly, come true
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22 Rules of Storytelling from Pixar

22 Rules of Storytelling from Pixar | Future Stories | Scoop.it
#1: You admire a character for trying more than for their successes.

#2: You gotta keep...

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Gregg Morris's curator insight, March 14, 2014 6:01 AM

Still good after all these years. (Apologies to Paul Simon.)

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Tell me a story of the future - Nesta

Tell me a story of the future - Nesta | Future Stories | Scoop.it
by Geoff Mulgan "Stories are, by their nature, neither logical nor analytic. "But they do help to make sense of confusing information and, as the futuristGaston Berger put it, some future stories usefully 'disturb the present'. That's the case with a lot of science fiction - from Margaret Atwood and Ursula LeGuin to Charles Stross. "So, apart from reading a lot of SF, how can we use stories to think about the future? Here I look at five different types of story that can help us peer into the crystal ball."Jim Lerman's insight:Very good analysis of 5 types of stories that deal with the future:-Scenarious and scenario planning-"What if..." stories"-New hybrids-Backwards stories-Stories that ask why and offer answers
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Building a Storyworld Before You Make a Movie

Building a Storyworld Before You Make a Movie | Future Stories | Scoop.it

What is a storyworld? Building a storyworld prior to making a feature film means giving the audience a variety of entry points into the story so they're already fans before the movie even begins filming..."


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Story, Sci-Fi & Transmedia to develop Corporate Technology Strategies.

This deck supported a Lab led by Ian Ginn in December in The Hague, investigating in-company narratives to communicate future technology options. Discusses: Com

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Simon Staffans's curator insight, January 13, 2014 5:46 AM

Interesting deck from Ian, looking at different ways storytelling can help shape corporate strategies.

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World In A Sentence : A Rapturous Experience Captured - YouTube - Shots Of Awe

"The syntactical nature of reality, the real secret of magic, is that the world is made of words. And if you know the words that the world is made of, you can make of it whatever you wish." - Terence McKenna


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Jan Miranda's curator insight, April 8, 2014 11:17 PM

When an experience is rapturous, the moment is owed a poem in real time. The moment is asking to be captured (a snapshot).
The photographer tries to take a still frame of the Universe.
The engineers that build the Hubble space telescope that allow us to mainline the whole of time through the optic nerve; inducing an ontological awakening.  
All of these technologies and tools we have created to capture reality as it is lived. That is the human condition, that is what we do. 

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How will stories be told in the future?

How will stories be told in the future? | Future Stories | Scoop.it

How will stories be told in the future? frieze asks nine artists and writers to reflect on how narrative structures will change as technology advances


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Current, future educators flock to interactive technology conference - Illinois State University Stories

Current, future educators flock to interactive technology conference - Illinois State University Stories | Future Stories | Scoop.it

Illinois State University StoriesCurrent, future educators flock to interactive technology conferenceIllinois State University StoriesT21Con is sponsored and organized by the College of Education and Students Using and Integrating Technology in...


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Your Future Stories: Nonprofit Storytelling #7

Your Future Stories: Nonprofit Storytelling #7 | Future Stories | Scoop.it
How to shape and share compelling stories about the world your organization is working to create, stories that are likely to be acted on and shared.

 

"Future stories (a.k.a. vision statements) can be very powerful but are rarely told. Future story power comes in bringing to life—in a tangible, visible, visual and personal way—what is most frequently left as a vague, abstract and overly-wordy concept (if your organization even has a vision statement at all).

 

When done right, future stories have perhaps the greatest potential of all story types to hook your people at a gut level and motivate them to take the actions you need because you’re putting your dreams out there making it easy for them to link their dreams to yours!" 


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