Future Retail Experience Design
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Rescooped by Mike Wittenstein from Retail & Marketing Strategies
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Say hello to the future mall: It's nothing like today

Say hello to the future mall: It's nothing like today | Future Retail Experience Design | Scoop.it
Bricks-and-mortar locations need to undergo a complete makeover to stay relevant 25 years down the line, experts said.

Via The Mann Group
Mike Wittenstein's insight:

People don't 'go' shopping any longer. They're always shopping. Malls are just places where lots of companies store their stuff. Mall developers/operators and retailers need to think about the value they create for their customers if they want their investments in brick-and-mortar to continue to pay off.

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Some online retailers seeing value in opening bricks-and-mortar shops - Los Angeles Times

Some online retailers seeing value in opening bricks-and-mortar shops - Los Angeles Times | Future Retail Experience Design | Scoop.it
Some online retailers seeing value in opening bricks-and-mortar shops Los Angeles Times After years of squeezing traditional retailers, e-commerce companies that were once digital-only are seeing the value of hanging up shingles in malls and...
Mike Wittenstein's insight:

On-line first companies are adding bricks-and-mortar locations to their marketing mix to get closer to customers. eBay, PayPal, Alternative Apparel, and many others have already made the leap (successfully).

 

As a retailer, it's important to keep your reasons for moving into the 'real' world clear. They will shape your strategy and your choices. Think about whether you need to:

 

make a splash

introduce a store of the future

meet/know your future customers

give people the opportunity to 'try' your products/services

build a new distribution channel

 

The public sentiment is that retail is here to stay--regardless of how much technology and self-service succeed.

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Shift Your Business to the Internet of Things | Guest Post

Shift Your Business to the Internet of Things | Guest Post | Future Retail Experience Design | Scoop.it
Beacons can do more than just determine proximity. They contain all the components needed to build big value on the Internet of Things.
Mike Wittenstein's insight:

Many retailers are using iBeacons and other 'interruption' technologies to sell to their customers. Serving customers is even more important. Look for ways to use these cool new technologies to make your customers' lives better--and you'll end up making more money than ads alone can generate

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Rescooped by Mike Wittenstein from Lee Bogner's Omni-channel and Retail eCommerce News
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Retail Store of the Future Omni-Channel Marketing with Tanya Williams

Tanya Williams explains the Retail store of the future concept with Networx Brisbane (http://networxevents.com.au) after the "Omni-Channel Marketing" event h...

Via Lee Bogner
Mike Wittenstein's insight:

Now is the time for retailers to start their Store of the Future conversations. It takes longer to create the back-end capabilities than it does to come up with the cool ideas. So, waiting longer is not a good idea ;-)

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Tim Hortons brainstorms store of the future in Toronto

Tim Hortons president and CEO Marc Caira and COO David Clanachan unveil some of the ideas being brainstormed in Toronto this week.
Mike Wittenstein's insight:

Tim Horton (Canadian donuts) is sharing its concept with everyone. They're making sure that there's something in their new store design for everyone: employees, guests, suppliers, home office, etc. By taking a holistic view of design, this company will reap the greatest rewards in both the long- and short-term.

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