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How storys could be told with all media - transmedia
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The Pixel Lab 2014_Loc Dao_Lessons Learned In Interactive Documentary

The Pixel Lab 2014_Loc Dao_Lessons Learned In Interactive Documentary | future-proof storytelling | Scoop.it
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Lessons learned in doing interactive documentaries... With great insight.

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BreakThru Radio

“ break thru radio”
Via Simon Staffans
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An overview of transmedia mechanics
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Making transmedia work for documentaries

Making transmedia work for documentaries | future-proof storytelling | Scoop.it
Realscreen talks with producers who are transforming the documentary experience using interactive games and buzzy transmedia elements to discover what works best in the doc world. (Pictured: docugame Fort McMoney)
Sebastian Huenerfeld's insight:

Web Docs as a possibility to reach new audiences...

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Starz Digital bundles Pemberley’s Lizzie, Emma for VOD sale

Starz Digital bundles Pemberley’s Lizzie, Emma for VOD sale | future-proof storytelling | Scoop.it
“Exec producer Bernie Su and Starz Digital Media's David Katz tell StreamDaily about the deal, and why fans would want to pay for something that's available for free on YouTube.”
Via siobhan-o-flynn
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Still free on YouTube and now on sale at iTunes... At the same time...
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Engaging your audience

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realy interesting advise for marketing your project.

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7 Critical Strategies Hollywood Must Learn from the NY Times Innovation Report

7 Critical Strategies Hollywood Must Learn from the NY Times Innovation Report | future-proof storytelling | Scoop.it
"The New York Times innovation report that was leaked earlier this month, is a must read for anyone who works in media. It is indeed one of the key media documents of this age with a lot to teach a struggling Hollywood. The challenges facing the newspaper industry are very similar to those facing Hollywood. Both content creators are struggling to evolve in a changing media landscape and Hollywood would be wise to use the problems and solutions the NY Times innovation report illuminates to guide Hollywood in its evolution into Hollywood 2.0. ..."
Via siobhan-o-flynn
Sebastian Huenerfeld's insight:
Hollywood can still learn...
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Trans-Media Storytelling: Make Sure Your Audience Hears You

Trans-Media Storytelling: Make Sure Your Audience Hears You | future-proof storytelling | Scoop.it
“ Remember in school when teachers said there were three types of learning styles? You probably took a test or quiz to figure out if you were primarily a visual, auditory or kinesthetic learner. The vi…”
Via Hans Heesterbeek
Sebastian Huenerfeld's insight:
How do you reach your audiences via which channel...
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The Ideal Transmedia Parallel Production Process | PERSONALIZE MEDIA

The Ideal Transmedia Parallel Production Process | PERSONALIZE MEDIA | future-proof storytelling | Scoop.it
Why is the process for making multiplatform so complicated'. For many from traditional production processes such as film or TV it can seem like a black art but
Sebastian Huenerfeld's insight:

Some Basics why transmedia means a new thinking for production units.

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The 20 Most Powerful Storytelling Videos of 2013 - Visual.ly Blog

The 20 Most Powerful Storytelling Videos of 2013 - Visual.ly Blog | future-proof storytelling | Scoop.it
“ Animated videos are quickly becoming a leading medium of choice for impactful story telling. That’s hardly surprising, considering how difficult it is to grab – and hold! – the attention of an audience these days. Consider this: in a study published back in 2008, nearly half of new web page visits lasted only 12 seconds, and another 17%: less than four seconds. What are the chances that we spend even less time than that now, five years later and with Facebook, Twitter, Instagram and countless new blogs and websites throwing fresh content at us 24/7? Video is one way to rise above all this noise and deliver your message in a way that leaves a lasting impression. In October 2013 alone, 189 million Americans watched 49.1 billion online content videos, according to the latest online video rankings by ComScore, with an average duration of 5.1 minutes. And while the number... keep reading”
Via Hans Heesterbeek
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Amazing Videos...
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Gamasutra: Thomas Grip's Blog - 4-Layers, A Narrative Design Approach

Gamasutra: Thomas Grip's Blog - 4-Layers, A Narrative Design Approach | future-proof storytelling | Scoop.it
Sebastian Huenerfeld's insight:

Really interesting piece about narrative and game play

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Rescooped by Sebastian Huenerfeld from Transmedia: Storytelling for the Digital Age
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Crowd-sourced storytelling: how can you make the most of UGC?

Crowd-sourced storytelling: how can you make the most of UGC? | future-proof storytelling | Scoop.it

Via The Digital Rocking Chair
Sebastian Huenerfeld's insight:
The results of a survey of 1100 people regarding UGC
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How to make your content work

How to make your content work | future-proof storytelling | Scoop.it
Let me take a moment and share some simple truths I’ve distilled from a number of years creating content for just about anything – print, radio, television, online, live events… you name it. The mo...
Sebastian Huenerfeld's insight:

Simon Staffans about creating content that works.

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The Glenlivet Gets Up Close and Personal With Bryan Cranston, Neil Blumenthal, And Others In "Single Stories" Campaign

The Glenlivet Gets Up Close and Personal With Bryan Cranston, Neil Blumenthal, And Others In "Single Stories" Campaign | future-proof storytelling | Scoop.it
Looking to mine authentic moments, the single malt brand shares personal stories from leading men, including Bryan Cranston, Ed Burns, and Andy Spade.
Sebastian Huenerfeld's insight:

Great moments of truth, even it is for an ad...

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The seven digital deadly sins – interactive

The seven digital deadly sins – interactive | future-proof storytelling | Scoop.it
The seven digital deadly sins
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A new interactive webdocumentary...
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Twitter bot turns text adventures inventories into a sea of creativity

Twitter bot turns text adventures inventories into a sea of creativity | future-proof storytelling | Scoop.it
“A ham sandwich, a green cable, a zipper, a cracked coconut, a grue suit.”
Via siobhan-o-flynn
Sebastian Huenerfeld's insight:
Interesting use of a bot...
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Detective Avenue and the French Transmedia Revolution - Social Media Week

Detective Avenue and the French Transmedia Revolution - Social Media Week | future-proof storytelling | Scoop.it
“A couple months ago, someone started to post some pretty weird videos on the Facebook page of Suzelle Berthier. In one video, she was kissing someone, in another she was shoplifting, in yet another one, she was sleeping in her bedroom.”
Via Digital Cinema in Transition, Sadim MR, siobhan-o-flynn
Sebastian Huenerfeld's insight:
A French transmedia series paid by orange...
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Transmedia Storytelling Blog Series

Transmedia Storytelling Blog Series | future-proof storytelling | Scoop.it
This May and June, we're taking a look at this "new" buzzword in the writing industry, transmedia storytelling--what it is, how it works, and how you can use  transmedia storytelling techniques to reach more readers and provide readers with a deeper, richer story experience. Posts will share
Sebastian Huenerfeld's insight:

Transmedia storyteller from a writers point of view

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Forward slash Story | REPORT 2014

Forward slash Story | REPORT 2014 | future-proof storytelling | Scoop.it
Sebastian Huenerfeld's insight:

Inspiring...

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Nuno Bernardo: Storytelling is a social experience

Nuno Bernardo: Storytelling is a social experience | future-proof storytelling | Scoop.it
"beActive's CEO explains why "transmedia enriches stories by activating our human affinity for shared experiences...One of the defining moments of my early career as a writer-producer occurred in 2001 when I was working on a collaborative primetime series with Portugal’s TV Cabo and Microsoft. At the time, Microsoft was exploring the technical feasibility of interactive television and they were road-testing their products in Portugal before launching a product to a global audience. As the project progressed, I became more and more interested in how different types of content attract different types of audiences and provoke particular responses. When you present your audience with a format that is slightly more engaging than the typical television series, more often than not they’ll form an emotional connection with the narrative and respond to it in a way that is both more profound and enduring...."
Via siobhan-o-flynn
Sebastian Huenerfeld's insight:
Nuno Bernardo makes the point of the immediate social experience in the digital age...
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The Future is Now: 5 Things pushing the art and form of storytelling

The Future is Now: 5 Things pushing the art and form of storytelling | future-proof storytelling | Scoop.it

Via The Digital Rocking Chair
Sebastian Huenerfeld's insight:
Interesting and with examples...
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The immersed audience: how theatre is taking its cue from video games

The immersed audience: how theatre is taking its cue from video games | future-proof storytelling | Scoop.it

Via The Digital Rocking Chair
Sebastian Huenerfeld's insight:
A really interesting approach to theatre...
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Great post: Empathy for the User: Experience Design Secrets from an Expert

Great post: Empathy for the User: Experience Design Secrets from an Expert | future-proof storytelling | Scoop.it
“We sat down with UX specialist Steven Snasdell, a 15-year veteran of the digital creative industry, to discuss digital imagery and the future of design.”
Via siobhan-o-flynn
Sebastian Huenerfeld's insight:
Insight about the work of a UX expert
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How The ‘Lizzie Bennet’ Team Plans To Defend Its Interactive Emmy Win [#Transmedia]

How The ‘Lizzie Bennet’ Team Plans To Defend Its Interactive Emmy Win [#Transmedia] | future-proof storytelling | Scoop.it

Via The Digital Rocking Chair, Simon Staffans
Sebastian Huenerfeld's insight:
The mechanics behind Lizzie Bennet
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‘House of Cards’ live tweets ‘Scandal’ as Kerry Washington and others reply - Lost Remote

‘House of Cards’ live tweets ‘Scandal’ as Kerry Washington and others reply - Lost Remote | future-proof storytelling | Scoop.it
‘House of Cards’ live tweets ‘Scandal’ as Kerry Washington and others reply
Sebastian Huenerfeld's insight:

Live Tweeting of a show never watched at the same time #houseofcards

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Interview: Jay Bushman: "Social media storytelling is still in its infancy"

Interview: Jay Bushman: "Social media storytelling is still in its infancy" | future-proof storytelling | Scoop.it
“ For producer of YouTube-based series The Lizzie Bennet Diaries, digital still has many stories to tell...”
Sebastian Huenerfeld's insight:
Insight from Jay Bushman, the transmedia producer of the Lizzie Bennet Diaries.
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