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As TV platforms, tastes diversify, where will money come from for quality shows? - PBS NewsHour

As TV platforms, tastes diversify, where will money come from for quality shows? - PBS NewsHour | future of sports broadcasting | Scoop.it
As TV platforms, tastes diversify, where will money come from for quality shows?
PBS NewsHour
On-demand technologies let consumers watch what they want, when they want.
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Traditional TV Service Subscribers Will Soon Be in the Minority, Say 53% of TV Viewers

Traditional TV Service Subscribers Will Soon Be in the Minority, Say 53% of TV Viewers | future of sports broadcasting | Scoop.it

While media industry execs believe that over-the-top (OTT) services will supplement rather than replace pay-TV, TV viewers themselves believe that pay-TV will be largely replaced by alternative viewing sources in the next 5 years, according to survey results from MarketCast. Currently, (a seemingly-high) 25% of respondents believe that traditional TV service subscribers are in the minority.

 

In 5 years, though, 53% believe that TV viewers subscribing to the traditional model will be in the minority. That would require a huge increase in cord-cutters, estimated to last year comprise just 1.1% of pay-TV households....


Via Jeff Domansky
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Jeff Domansky's curator insight, October 4, 2013 11:26 AM

Are you a TV "cord cutter"? In five years you soon will be and Marketing is going to have a tougher time reaching you.

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Breakthrough Study Reveals Twitter Is Indeed A Major Hub For TV Viewers

Breakthrough Study Reveals Twitter Is Indeed A Major Hub For TV Viewers | future of sports broadcasting | Scoop.it
Social Media Insights is a daily newsletter from Business Insider that collects and delivers the top social media news first thing every morning. You can sign up to receive Social Media Insights here or at the bottom of this post.

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Nielsen measuring audience of TV-related tweets during programs - Los Angeles Times

Nielsen measuring audience of TV-related tweets during programs - Los Angeles Times | future of sports broadcasting | Scoop.it
Nielsen measuring audience of TV-related tweets during programs Los Angeles Times In a move that reflects the deepening connection between television and social media, Nielsen has introduced a new type of ratings system that seeks to measure the...
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3D motion sensor promises instant sports analysis on your iPhone

3D motion sensor promises instant sports analysis on your iPhone | future of sports broadcasting | Scoop.it
You’ve long been able to get wireless sports sensors that transmit data to your iPhone: heart-rate, cadence and so on.

Via Thomas Faltin
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Twitter and Comcast’s new ‘See it’ button lets you watch and record TV shows directly from a tweet

Twitter and Comcast’s new ‘See it’ button lets you watch and record TV shows directly from a tweet | future of sports broadcasting | Scoop.it
Comcast announced a groundbreaking partnership with NBCUniversal and Twitter today, which will allow users to tune into live streaming from their set-top box, smartphone or tablet just by tapping the ‘See It’ button that will be embedded in...

Via Thomas Faltin
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Broadcasting, social media converging in era of digital lifestyles ...

Broadcasting, social media converging in era of digital lifestyles ... | future of sports broadcasting | Scoop.it
Broadcasting, social media converging in era of digital lifestyles: NMG chairman. Broadcasting and social media are coming together to support the new lifestyles of all audiences in the digital era, says the chairman of Nation.
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Nielsen Twitter TV Ratings launch with ABC's Scandal in the top spot this week - Engadget

Nielsen Twitter TV Ratings launch with ABC's Scandal in the top spot this week - Engadget | future of sports broadcasting | Scoop.it
Nielsen Twitter TV Ratings launch with ABC's Scandal in the top spot this week
Engadget
Nielsen announced late last year that it would create a rating system to track how much engagement TV shows are getting on Twitter, and now the list is available.
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How to Measure TV-Related Tweets and Other Fascinating News on the Web - TIME

How to Measure TV-Related Tweets and Other Fascinating News on the Web - TIME | future of sports broadcasting | Scoop.it
How to Measure TV-Related Tweets and Other Fascinating News on the Web TIME Years before you had any inkling of the way the Internet would rock your world, you sat on your couch and watched television, occasionally getting up to adjust the rabbit...
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How Sports Fans Engage With Twitter [INFOGRAPHIC]

How Sports Fans Engage With Twitter [INFOGRAPHIC] | future of sports broadcasting | Scoop.it
Nearly 70% of sports fans who follow brands on social media are willing to take additional action, including purchasing, commenting or sharing brand content, according to IMG’s 2013 Catalyst Fan Engagement Study.

Via Thomas Faltin
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