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Gamification Expert Yu-kai Chou explains his elegent Gamification Framework that breaks Human-Focused Design into 8 Core Drives within an Octagon.
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I like this "framework" to create gamification particularly Chou's 8 Core Drives:
1) Epic Meaning and Calling
2) Development and Accomplishment
3) Expression of Creativity and Feedback
4) Ownership and Possession
5) Social Pressure and Envy
6) Scarcity and Impatience
7) Curiosity and Unpredictability
8) Loss and Avoidance
GREAT post on the HOW TOs of #gamification.
Cool and helpful work from one of gamification's pioneers
These dives/motivations can be used to improve engagaement in any interaction.
Interesting article on gamification
Computer gamers who cracked a decades-long AIDS mystery in three weeks embody a rising trend among researchers: enlisting the skills of everyday people to help with scientific discovery.