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Facebook Pushing For Likes To Be Considered Free Speech

Facebook Pushing For Likes To Be Considered Free Speech | Future of Information | Scoop.it

Daniel Ray Carter, a sheriff's office employee in Virginia, filed a lawsuit after he was fired for liking the Facebook page of his employer's competitor, and he gained some key support in court. Facebook came out in support of Carter recently, arguing that if the employee had stood on a street corner saying, “I like Jim Adams for Hampton sheriff.

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Future of Information
Exploring how technology and culture are evolving the way people get information, news and content about the world, and how that is changing media, marketing and journalism.
Curated by David Patton
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Donald Trump’s tantrums drive web traffic—helping him game the entire American media

Donald Trump’s tantrums drive web traffic—helping him game the entire American media | Future of Information | Scoop.it
Donald Trump's latest media kerfuffle with Fox News over its anchor Megyn Kelly is just the most visible conundrum he's presented to America’s media. Trump's withdrawal from the Jan. 28 debate, the last before the Iowa caucuses, seems to have dragged down Fox's ratings, which ultimately should translate to lower revenue. The digital media, however, is even more dependent on...
David Patton's insight:

While newsrooms may not be making decisions to cover Trump based on the revenue that more traffic can bring, they are certainly thinking about how he can draw eyeballs, which they equate to relevancy. 

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More Americans are relying exclusively on their phones for internet access

More Americans are relying exclusively on their phones for internet access | Future of Information | Scoop.it

There was a time in the US when home internet access meant only one thing: expensive monthly payments for broadband packages, sometimes bundled with television or phone services. But that time has passed. Roughly 33% of Americans today do not have broadband service at home, according to an extensive Pew Research Center report. 

David Patton's insight:

If more people are going "mobile only" for their Web access, how does that affect how marketers and media organizations reach them. And how they tailor their offerings. 

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How The Washington Post leapfrogged The New York Times in Web traffic

How The Washington Post leapfrogged The New York Times in Web traffic | Future of Information | Scoop.it
Many of its recent top stories were tailor-made for social.
David Patton's insight:

Do you need to be impactful or interesting? There’s a huge overlap. But first, you have to have a big audience."

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We Brought Together the Major Players in the Ad Blocker War, and Here's What They Told Each Other

We Brought Together the Major Players in the Ad Blocker War, and Here's What They Told Each Other | Future of Information | Scoop.it
To get a closer look and a better understanding of a topic consuming the business of digital marketing, Adweek last week gathered a half-dozen representatives of publishers, agencies and makers of ad blockers to talk through the key issues.
David Patton's insight:

Should we be concerned about something that most people in the industry agree don't work? Shouldn't these force faster, better innovations to connect quality content with sustainable business models?

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Twitter's Moment

Twitter's Moment | Future of Information | Scoop.it
Twitter has had a rough stretch, and most are pessimistic about its chances. I was previously, but I think the upside is looking much brighter than it did before this week.
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Inside the world’s only sanctuary for exiled journalists

Inside the world’s only sanctuary for exiled journalists | Future of Information | Scoop.it
Not far from the site of the Charlie Hebdo massacre, a converted factory is a refuge for those who have to flee their homelands.
David Patton's insight:

Fascinating that there remains a need for this kind of place. 

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ProPublica receives $2.2 million from Knight Foundation to expand audience engagement efforts.

ProPublica receives $2.2 million from Knight Foundation to expand audience engagement efforts. | Future of Information | Scoop.it

The Knight Foundation announced Thursday that it would be providing ProPublica with $2.2 million in funding. The money will be aimed toward helping the investigative non-profit improve on an existing crowdsourcing platform, in addition to offering a two-week training program for journalists.

David Patton's insight:

I think we will continue to see media organizations work on how to make their content more actionable -- therefore have great influence and impact. 

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A Fragile Moment for Big Media

A Fragile Moment for Big Media | Future of Information | Scoop.it

We’re living in an age where the underdog wins. We’re seeing this principle apply to the media industry, where small players are causing big changes as a result of the low distribution costs and high ad-revenue potential on social media. More so than other industries, advancements in media are interdependent with advancements in technology. Technology informs how information is disseminated and shared throughout the public, and the media informs the trends on which technology gets adopted widely.

David Patton's insight:

A thoughtful and interesting look at what may be in store for media companies in the near future. 

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Ad tech is killing the online experience | Felix Salmon

Ad tech is killing the online experience | Felix Salmon | Future of Information | Scoop.it

When it comes to the economics of online publishing, the first thing to remember is that job No 1 isn’t to get the news to you. Rather, it is to monetise you, by selling you off, in real time, to the highest bidder. This happens every time you click on a link, before the page has even started to load on your phone.

David Patton's insight:

I've experienced this too much lately as well. It IS driving me away from news sites and on to applications. 

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Journalism companies are dead. Long live journalists.

Journalism companies are dead. Long live journalists. | Future of Information | Scoop.it

We’ve talked endlessly about the future of journalism. It’s time to talk about the future of journalists.

David Patton's insight:

I'm not sure how journalists are dramatically different from the hundreds of other workers and professionals that have been displaced or disrupted by changes in technology and business. 

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Executive Summary & Key Findings - 2015 Digital News Report

Executive Summary & Key Findings - 2015 Digital News Report | Future of Information | Scoop.it
This year’s data see a quickening of the pace towards social and mobile news, a decline in desktop internet, and significant growth in video news consumption online.
David Patton's insight:

Its encouraging to see that the use of search and social as filters appears to make people feel they are seeing more diverse news and information rather than creating "bubbles"

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Why audience targets can be good for journalism

Why audience targets can be good for journalism | Future of Information | Scoop.it

I’ve written before that journalism is a combination of art and science in the digital age – and the correct use of audience data to drive decision making is surely part of that. So do targets damage the quality of local journalism? I don’t think so. I think they can actually make journalism better for the local community.

David Patton's insight:

Targeting used to be accomplished through natural limitations: print distribution or broadcast strength. 

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For news organizations, this was the most important set of Apple announcements in years

For news organizations, this was the most important set of Apple announcements in years | Future of Information | Scoop.it
For news organizations, this was the most important set of Apple announcements in years A new Flipboard-clone with massive potential reach, R.I.P. Newsstand, and news stories embedded deeper inside iOS — it was a big day for news on iPhones and iPads. 
David Patton's insight:

It’s another sign that 2015 really is the Year of Distributed Content. 

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Books and newspapers will do just fine in 2016. Magazines? Not so much

Books and newspapers will do just fine in 2016. Magazines? Not so much | Future of Information | Scoop.it
The reign of the consumer magazine—glossy, beautiful, and once a ubiquitous presence atop living room coffee tables around the world—seems to be quietly crumbling. Print books are making something of a comeback right now, thanks in part to the rise of coloring books and a swelling public interest in children's literature. Newspapers, catering to hyper-local communities, are faring pretty well, too. In...
David Patton's insight:

So many of my favorite magazines have done so poorly adapting to my consumption #notsurprised

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The rise of “homeless” media

The rise of "homeless" media - Thoughts on Media - Medium
We will soon see the emergence of a new wave of publishers that won’t require home pages or apps.
David Patton's insight:

I think some of the individual creators are already way ahead on this, especially in video. Creating things that need minor tweaking to go on 4-5 platforms and earning revenue from advertising or subscriptions on each. 

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May I Define Your Attention, Please? — Thoughts on Media

May I Define Your Attention, Please? - Thoughts on Media - Medium

A great look at how we are comparing apples to oranges for media audiences. 

David Patton's insight:

Totally agree: We need a universal measure of attention, or potential attention, or at least some proxy for likelihood of real human attention, especially in our increasingly platform-fragmented world. 

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Future of Journalism at This Rate

Future of Journalism at This Rate | Future of Information | Scoop.it
David Patton's insight:

Amusing and potentially depressing views of the future of Journalism

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What neuroscience and psychology can teach us about shareable content

What neuroscience and psychology can teach us about shareable content | Future of Information | Scoop.it

What makes you stop scrolling through an article, open up a social media app and hit the share button? Is it logic, emotion, or something else? Turns out, there’s more to social sharing than just measuring .

 metrics:Psychology.
David Patton's insight:

Understand people to create more compelling content. 

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The digital media industry needs to react to ad blockers ... or else

The digital media industry needs to react to ad blockers ... or else | Future of Information | Scoop.it
Some 80 percent of internet users polled by Adobe said they weren’t willing to pay even a small fee to make ads disappear. So: Readers hate online ads, most users are unwilling to subscribe online (only 11 percent do, according to the Reuters study), and few would pay to make ads go away
David Patton's insight:

It's because the ads are lame and the content isn't of value, not because most people are freeloaders. 

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Five ways for nonprofit news outlets to measure success without analytics

Five ways for nonprofit news outlets to measure success without analytics | Future of Information | Scoop.it
If you're trying to move past the clicks, here are five indicators of success that are more useful for nonprofit publications. 
David Patton's insight:

Great article on their efforts to understand their impact. 

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Newspapers continue backward thinking about linking

Newspapers continue backward thinking about linking | Future of Information | Scoop.it

Hyperlinks are not a matter of life or death, even in the digital age. But failure to adapt can kill your business, or an entire industry, and hyperlinks are a key illustration of newspapers’ failure and unwillingness to adapt.

David Patton's insight:

Tailored for the media (and) newspapers, but a good lesson for anyone in the information / communication / marketing world. 

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The Revolution in Magazine Processes

The Revolution in Magazine Processes | Future of Information | Scoop.it
The magazine media company of 2005 is gone. its processes, procedures and priorities would be nearly unrecognizable today. In fact, the media company that existed in 2010 is gone too. In a period of accelerated transformation, nothing is more striking than the scope—and pace—of change in the processes through which companies engage their customers. It’s not just peripheral or incremental change, either. What the industry is going through in 2015 is a revolution in processes. In advertising, content creation, marketing, back-office functions and everything in between, what was done just a few years ago has been rendered obsolete, as new ways to interact with and serve stakeholders push the old ways into the trash bin. 
David Patton's insight:

This should also inform how organizations marketing and communicate to their audiences via the media. 

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Trust in American news media remains low

Trust in American news media remains low | Future of Information | Scoop.it
Confidence in newspapers is currently at 24 percent, eight points below the historical average. Television news is at 21 percent, nine points below the historical average.
David Patton's insight:

For PR and comms people, if people have so little trust in these media outlets, why are you still spending so much time trying to get in them. And you should be working just as hard to build up the audience trust. 

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Report for America: a community service-based model for saving local journalism

Report for America: a community service-based model for saving local journalism | Future of Information | Scoop.it

It’s time for a dramatic new approach grounded in community service. In a new report underwritten by the Ford Foundation that will be released tomorrow at Montclair State’s Engage Local conference, I attempt to draw lessons from a world not usually thought relevant to journalism: the three-decades-old movement of national and community service programs such as AmeriCorps, City Year, and Teach for America.

David Patton's insight:

Being forced to think primarily about how to serve the community—as opposed to how to generate pageviews—will be a useful guidepost. That’s not to say journalists should become civic boosters; often the best way to serve a community is to turn over the rocks and look in the shadows.

 

Interesting idea

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Media Brands Shy Away From the A-Word, When It Comes to Labeling Native Ads

Media Brands Shy Away From the A-Word, When It Comes to Labeling Native Ads | Future of Information | Scoop.it
An analysis of two dozen news and lifestyle sites, social media platforms and popular mobile apps shows that no one refers to native ads as advertisements.
David Patton's insight:

When did sponsor become a bad word, and why?

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