Future of Information
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Future of Information
Exploring how technology and culture are evolving the way people get information, news and content about the world, and how that is changing media, marketing and journalism.
Curated by David Patton
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Fossilized culture, not lack of funding, put news media on deathwatch

Fossilized culture, not lack of funding, put news media on deathwatch | Future of Information | Scoop.it
Legacy media mismanaged change and missed most of the critical trains of the digital revolution as a result.
David Patton's insight:
A good analogy for what has happened and what will continue to happen. 
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From bingo games to brackets, The Washington Post is building “alternative story forms”

From bingo games to brackets, The Washington Post is building “alternative story forms” | Future of Information | Scoop.it
The Post’s story tools team builds the infrastructure behind quizzes, as well as an array of other tools aimed at getting its readers to do more than read: It’s responsible for game-like features like debate bingo, fantasy brackets, and Oscars ballots
David Patton's insight:
Great to see innovation in how they are delivering information to their audience. 
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For News Outlets Squeezed From the Middle, It’s Bend or Bust

For News Outlets Squeezed From the Middle, It’s Bend or Bust | Future of Information | Scoop.it

Big changes are coming fast in the way major news institutions present their journalism, what that journalism includes, and how decisions are made about what to include. The goal: to draw big, addicted audiences

David Patton's insight:
I have a hard time feeling pity for either the "new" news organization or the "old" news organizations. The world is changing and as with any industry disrupted, the businesses in them must change. 
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A new data viz tool shows what stories are being undercovered in countries around the world

A new data viz tool shows what stories are being undercovered in countries around the world | Future of Information | Scoop.it
It's a common lament: Though the Internet provides us access to a nearly unlimited number of sources for news, most of us rarely venture beyond the same few sources or topics. And as news consumption shifts to our phones, people are using even fewer sources: On average, consumers access 1.52 truste…
David Patton's insight:
Will media organizations use this to determine what they should cover that isn't being covered for their audience?
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Report: 2016 will be critical for growth of VR in journalism

Report: 2016 will be critical for growth of VR in journalism | Future of Information | Scoop.it
Despite generally positive responses from audiences, outlets are still figuring out the best practices for presenting VR content
David Patton's insight:
We are probably five years away from this being more than a niche medium for journalism. 
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The next step: Moving from generic analytics to editorial analytics

The next step: Moving from generic analytics to editorial analytics | Future of Information | Scoop.it
A new report finds wide gaps in how different news outlets are using analytics to drive their editorial strategy: "Analytics can be about more than having a big screen with numbers that go up and down."
David Patton's insight:

Editorial analytics differ from more rudimentary and generic approaches in three ways.

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The Failure of Food Journalism

The Failure of Food Journalism | Future of Information | Scoop.it

They have done so, though, without a deeper appreciation of how quick flashes of decontextualized newsy bits go from media bait to received wisdom. We write. We file. We don't really ponder the consequences. The result has led to a paradoxical situation. 

David Patton's insight:

While this is about food journalism, it could be applied to the overall state of the craft and industry.

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Print’s dead — but so is digital

Print’s dead — but so is digital | Future of Information | Scoop.it

In a way, it might be good news to have at least clarified the point that digital is not the future of the news business. And to acknowledge that, in some farsighted new thinking, print might have some striking advantages — such that ads can’t be blocked. Of course, the bad news is to have realized this well after the digital promise has all but destroyed the business. But better late than never.

David Patton's insight:

Neither consumers nor advertisers will pay enough for news to cover its costs in print form, they won’t cover the costs in digital either. Immediacy and efficiency and searchability and connectedness have not proved to be any more valuable than the slow delivery of yesterday’s news.

 
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Donald Trump’s tantrums drive web traffic—helping him game the entire American media

Donald Trump’s tantrums drive web traffic—helping him game the entire American media | Future of Information | Scoop.it
Donald Trump's latest media kerfuffle with Fox News over its anchor Megyn Kelly is just the most visible conundrum he's presented to America’s media. Trump's withdrawal from the Jan. 28 debate, the last before the Iowa caucuses, seems to have dragged down Fox's ratings, which ultimately should translate to lower revenue. The digital media, however, is even more dependent on...
David Patton's insight:

While newsrooms may not be making decisions to cover Trump based on the revenue that more traffic can bring, they are certainly thinking about how he can draw eyeballs, which they equate to relevancy. 

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More Americans are relying exclusively on their phones for internet access

More Americans are relying exclusively on their phones for internet access | Future of Information | Scoop.it

There was a time in the US when home internet access meant only one thing: expensive monthly payments for broadband packages, sometimes bundled with television or phone services. But that time has passed. Roughly 33% of Americans today do not have broadband service at home, according to an extensive Pew Research Center report. 

David Patton's insight:

If more people are going "mobile only" for their Web access, how does that affect how marketers and media organizations reach them. And how they tailor their offerings. 

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How The Washington Post leapfrogged The New York Times in Web traffic

How The Washington Post leapfrogged The New York Times in Web traffic | Future of Information | Scoop.it
Many of its recent top stories were tailor-made for social.
David Patton's insight:

Do you need to be impactful or interesting? There’s a huge overlap. But first, you have to have a big audience."

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We Brought Together the Major Players in the Ad Blocker War, and Here's What They Told Each Other

We Brought Together the Major Players in the Ad Blocker War, and Here's What They Told Each Other | Future of Information | Scoop.it
To get a closer look and a better understanding of a topic consuming the business of digital marketing, Adweek last week gathered a half-dozen representatives of publishers, agencies and makers of ad blockers to talk through the key issues.
David Patton's insight:

Should we be concerned about something that most people in the industry agree don't work? Shouldn't these force faster, better innovations to connect quality content with sustainable business models?

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Twitter's Moment

Twitter's Moment | Future of Information | Scoop.it
Twitter has had a rough stretch, and most are pessimistic about its chances. I was previously, but I think the upside is looking much brighter than it did before this week.
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The Rest Is Advertising

The Rest Is Advertising | Future of Information | Scoop.it
The notion that a publication could sell access to its editorial style without also changing the terms of journalistic access itself is laughable.
David Patton's insight:
I don't share his concerns about this because quality is most important. If traditional news organizations continue to churn out irrelevant content, why can't other organizations tackle issues with good content, not ad supported. 
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Escaping the Digital Media ‘Crap Trap’

Escaping the Digital Media ‘Crap Trap’ | Future of Information | Scoop.it
A content revolution is picking up speed, promising a profitable future for companies that can lock down loyal audiences, especially those built around higher-quality content
David Patton's insight:
And we all benefit from this revolution. 
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What makes people trust and rely on news?

What makes people trust and rely on news? | Future of Information | Scoop.it

In the digital age, several new factors largely unexamined before — such as the intrusiveness of ads, navigability, load times, and having the latest details — also are critical in determining whether consumers consider a publisher competent and worthy of trust

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Apple News is now open to publishers of all sizes

Apple News is now open to publishers of all sizes | Future of Information | Scoop.it
Apple is getting really serious about the publishing business. The company announced Tuesday that it's rolling out some big new tools for Apple News that can lure more writers and editors to the service — and improve it for current partners, as well.
David Patton's insight:
This is another example of how new platforms are allowing media outlets and publishers to monetize their content without building their own platforms. 
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Paying for Digital News: The rapid adoption and current landscape of digital subscriptions at U.S. newspapers

Newspaper publishers in the United States have moved rapidly in recent years to create subscriptions for digital access to their news.
David Patton's insight:

I don't think that this will be an extended time for subscriptions. 

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Google AMP Is Less About Beating Facebook at News, More About Gobbling Up the Mobile Web

Google AMP Is Less About Beating Facebook at News, More About Gobbling Up the Mobile Web | Future of Information | Scoop.it

Websites aren’t built for mobile. Too much code hobbles pages. And everything, oh man,everything is too slow. Then there’s what Googlers whisper, but won’t say publicly: Bad Web experiences send visitors away from the Web, and away from Google search.

David Patton's insight:

Google's rejoinder to mobile publishing products like Facebook’s Instant Articles and Apple News. Unlike those, Google’s is open to other platforms; Twitter and LinkedIn have signed on, among others. Google doesn’t host the content directly, as Facebook and Apple do.

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The Life and Death and Life of Magazines

It’s been a good run for magazine writing—at least 150 years, by most calculations. But I’ve been reading up on the state of the business and I can report back that the future is dire.
David Patton's insight:

The enemy, it turns out, is you and I. Or rather, it is what the demon Internet.

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Washington Post’s ‘Bandito’ Tool Optimizes Content For Clicks

Washington Post’s ‘Bandito’ Tool Optimizes Content For Clicks | Future of Information | Scoop.it
The Washington Post is experimenting with technology to automatically optimize articles on its website for maximum readership.
David Patton's insight:

An interesting approach. I think it is wise they are iterating. 

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Books and newspapers will do just fine in 2016. Magazines? Not so much

Books and newspapers will do just fine in 2016. Magazines? Not so much | Future of Information | Scoop.it
The reign of the consumer magazine—glossy, beautiful, and once a ubiquitous presence atop living room coffee tables around the world—seems to be quietly crumbling. Print books are making something of a comeback right now, thanks in part to the rise of coloring books and a swelling public interest in children's literature. Newspapers, catering to hyper-local communities, are faring pretty well, too. In...
David Patton's insight:

So many of my favorite magazines have done so poorly adapting to my consumption #notsurprised

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The rise of “homeless” media

The rise of "homeless" media - Thoughts on Media - Medium
We will soon see the emergence of a new wave of publishers that won’t require home pages or apps.
David Patton's insight:

I think some of the individual creators are already way ahead on this, especially in video. Creating things that need minor tweaking to go on 4-5 platforms and earning revenue from advertising or subscriptions on each. 

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May I Define Your Attention, Please? — Thoughts on Media

May I Define Your Attention, Please? - Thoughts on Media - Medium

A great look at how we are comparing apples to oranges for media audiences. 

David Patton's insight:

Totally agree: We need a universal measure of attention, or potential attention, or at least some proxy for likelihood of real human attention, especially in our increasingly platform-fragmented world. 

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Future of Journalism at This Rate

Future of Journalism at This Rate | Future of Information | Scoop.it
David Patton's insight:

Amusing and potentially depressing views of the future of Journalism

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