"As the social media specialist at my last organization, we grew fans and followers from 400 to 40,000 in less than a year. "
Eric Tung outlines 14 things his company did to build the number of fans/followers. While he's talking about marketing in corporate setting, his suggestions can work easily, perhaps with a few tweak, for any filmmaker who is looking to build audiences for their projects and fans of their work.
Implement a few, or implement them all. Some, however, are key:
#1 Get executive buy-in. Well if you're the filmmaker, that should be relatively easy. However, you want to make sure your key collaborators are in line with your vision
#2 Set up a social media advisory council. If you aren't a social media expert make friends with a few and get their advice. Also make sure that all your key collaborators who are active in social media are all tweeting from the same page. See #1.
#3 Get local/get out: Get out and meet people. Is there a meeting place for fans of your genre? Where do people into the topic of your film hangout online and offline? At a film fest, get out into the line ups. Take photos, interview other festival attendees. Get in there and get engaged!
#4 Get them to stay. If you bring folks to your website give them a reason to hang around for a while. Better still, give them a reason to come back. Behind the scenes videos/photos aren't new but they can work. More info on your topic, process or journey. Ask questions?
#5 Blog, blog, blog. Related to #4, #7, #8, #9.
#10 Find influencers. Who's an influencer in your space? Find them, friend them, copy them, learn what they are doing right.
#12. Track. Track what you are doing so you know what impact your actions are having. What happens when you put up another video and tweet it. Which contests or games are successful with which demographics. What are the wackiest ways folks are finding your website?