While technology is reshaping the storytelling landscape, enabling audiences to contribute more significantly, once again, to the storytelling experience, I noticed a lot of reluctance among some of those in the film world to exploring the new world of stortytelling.
I think it's interesting that Tribeca, known as a film festival, has expanded it's perspective to talk about storytelling. This move has opened them up to considering how the future of filmmaking might involve. Perhaps they recognize that "transmedia" is not just a fad and has the potential to radically change storytelling on audiovisual and other platforms. I wish some other film festivals were as exploratory.
It's worth checking out Tribeca's Future of Film blog to see the avenues they are exploring.