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Film Futures
Signals along the road to possible futures for indie film
Curated by Zan Chandler
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Rescooped by Zan Chandler from Transmedia: Storytelling for the Digital Age
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From Nerd Niche To Branding Superpower: 5 Lessons Every Marketing Exec Can Learn From Comics

From Nerd Niche To Branding Superpower: 5 Lessons Every Marketing Exec Can Learn From Comics | Film Futures | Scoop.it

Rob Salkowitz: "If you’re in marketing, comics are no laughing matter. Superheroes powered this summer’s The Avengers and The Dark Knight Rises, two of the highest-grossing movies in history."


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Tina Stock's comment, August 23, 2012 8:39 PM
thanks for sharing this one!
Rescooped by Zan Chandler from Transmedia: Storytelling for the Digital Age
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Behind The Innovative Social/Content-Driven [Transmedia] Campaign For “Prometheus”

Behind The Innovative Social/Content-Driven [Transmedia] Campaign For “Prometheus” | Film Futures | Scoop.it

Ari Karpel: "The plot of Ridley Scott’s sci-fi film Prometheus--a sprawling exploration of the origins of man--may have raised some questions but the movie’s marketing campaign was, unquestionably, one of the most original and absorbing in recent memory" ...


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