Film Futures
2.0K views | +0 today
Follow
Film Futures
Signals along the road to possible futures for indie film
Curated by Zan Chandler
Your new post is loading...
Your new post is loading...
Rescooped by Zan Chandler from TV Everywhere
Scoop.it!

Despite Media Companies’ Best Efforts, ‘TV Everywhere’ Is Nowhere

Despite Media Companies’ Best Efforts, ‘TV Everywhere’ Is Nowhere | Film Futures | Scoop.it

People are streaming online video more than ever before but only 17% of pay TV subscribers have watched cable programming online using so-called “TV Everywhere” services, according to a new study. The study, from research firm GfK Media, is the latest bad news for big media companies’ TV Everywhere initiative, which is aimed at reinforcing the value of traditional cable subscriptions. But since its launch four years ago, the effort has been plagued by delays in launch as a result of difficult rights negotiations between various entertainment companies and pay TV operators – cable, satellite and phone companies.


Via Peter Rosenberg
more...
Peter Rosenberg's curator insight, January 22, 2013 1:07 PM

A key point from the article:  "...One of the main issues that has been separating entertainment companies and pay TV providers is the question of which will deal directly with consumers, traditionally the province of providers. While providers like Comcast have made a big push to make content available online through their own website or apps – in Comcast’s case, Xfinity — channels like ESPN, Time Warner’s HBO and CNN have their own individual apps and websites with TV programming content. Those give consumers a direct relationship with channels they haven’t traditionally had."

Rescooped by Zan Chandler from TV Everywhere
Scoop.it!

Time Warner Cable: How about some TV with your Netflix?

Time Warner Cable: How about some TV with your Netflix? | Film Futures | Scoop.it

Tail, meet dog: Time Warner Cable is currently sending a mailer to internet-only customers, suggesting that they should upgrade their broadband speeds for a better Netflix experience and offering to throw in a whole year of free TV as a bonus.  How about some TV with your Netflix? Time Warner Cable’s latest mailer to Internet-only customers.  Why is this remarkable? Because not too long ago, cable companies viewed TV services as their main money maker and broadband as an added service. The Time Warner Cable offer doesn’t just turn this model on its head, it also puts the focus squarely on Netflix as one of the main reasons people would want fast internet access.  Of course, Netflix has been blamed by some in the industry as a reason why people would cut the cord and go internet-only in the first place. For these cord cutters, an ad like this may actually be a smart thing: Instead of making them feel like they’re subscribing to an expensive TV bundle, Time Warner Cable is putting the emphasis squarely on Netflix, a service Internet-only users likely already enjoy...


Via Peter Rosenberg
more...
No comment yet.