Future of Cloud Computing

Big Data is establishing itself as a recognised practise for gathering and analysing information on users, through the flow of data we’re freely uploading, sharing and generating. Combined with smart analysis, it enables organisations and research groups to improve products or services based on actual user patterns that can be extrapolated from the data itself. Also, it’s one of the fastest growing areas of digital technology across the board. If you’re a data analyst – congratulations – you can pretty much walk into any role you want.

While this is leading to some groundbreaking work outside the corporate space, such as the ability to track rising food prices in third world countries, or predicting outbreaks of flu, there is a revolution in big data happening much, much closer to home. We’re witnessing the emergence of the ‘self tracking’ phenomenon, being led by the likes of the Quantified Self group, a movement which promotes learning more about yourself through smart tracking and analysing personal data.

While this might sound superfluous to the actuality of day to day life, the opposite is true. The market is becoming flooded with apps and gadgets that allow us to effectively track ourselves and our daily habits to improve a particular facet of our life, be it our sleep patterns, our ability to exercise, or even how much we spend on central heating. Big data will inevitably play a (big) part in our lives from the services that collect mass data to offer innovative services, right down to how we analyse & collate our own data.

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What about the impact that big data has on your day-to-day life?