Big Data. Two big words that mean big for a lot of businesses, especially in the category of retail. Those two big words even formed one buzz term for the year of 2012. But how will the big term Big Data fare in 2013?
According to the below infographic from Infosys, Big Data will fare extremely well, if brands and retailers play their cards right and begin investing in piecing all that data together in such a way that they can learn from it–in addition to gabbing about it. One such industry expert, Jason Dubroy, VP of Shopper Marketing for DDB Canada, will discuss Big Data in big detail at POPAI’s upcoming MarketSmart 2013.
Via Russ Merz, Ph.D.