Future Of Advertising
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Future Of Advertising
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The Evolution of the Ad Executive

The Evolution of the Ad Executive | Future Of Advertising | Scoop.it

Advertising executives have come a long way in just the last 50 years. As our culture evolves, so do ad execs. They’ve got to stay on top of the latest trends, technologies, and taglines to remain relevant. We take a look at how ad execs have evolved over the last few decades in the infographic below.

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Anatomy of the Perfect Banner Ad

Anatomy of the Perfect Banner Ad | Future Of Advertising | Scoop.it

Does the perfect banner ad exist? One that no one can resist clicking on to learn more? We’re not sure if it’s really out there, but in the infographic below we take a look at the essential qualities of a that perfect banner ad.

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Five reasons why traditional media advertising revenue is sloping towards zero | Media Transparent

Five reasons why traditional media advertising revenue is sloping towards zero | Media Transparent | Future Of Advertising | Scoop.it

Journalists continue to search for a viable business model that supports online hyperlocal publications, but they won’t ever reach the threshold of revenues to maintain operations if they rely solely on traditional advertising fees from local merchants. That doesn’t mean local advertising is also poised to fall off a cliff. On the contrary, BIA/Kelsey states the prospects for online local advertising will double by 2015, but much of that growth will come from new mobile applications and daily deals category vendors. Here are five reasons why hyperlocal news faces hurdles to profitability

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Twitter Wants To Be (And Will Be) The Next Big Media Company

Twitter Wants To Be (And Will Be) The Next Big Media Company | Future Of Advertising | Scoop.it

Twitter is basically TV at this point: unlike social networks, most people are here to follow brands, entertainers and events they like, not interact with their friends (although they also do that, but it increasingly seems to be secondary), and will increasingly do so with commercial interruption.

Is that vision realistic? In a word, yes.

Read more: http://www.businessinsider.com/twitter-wants-to-be-and-will-be-the-next-big-media-company-2011-9?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+typepad%2Falleyinsider%2Fsilicon_alley_insider+%28Silicon+Alley+Insider%29&utm_content=Google+Reader#ixzz1XRfG6Tqf

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Adweek Talent 100 | Adweek

Adweek Talent 100 | Adweek | Future Of Advertising | Scoop.it
Over a few weeks this past August, we asked Adweek.com readers to visit our Talent Gallery and “appreciate” their favorite portfolios uploaded by illustrators, graphic artists, art directors, design shops, and students.
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Twitter advertising works : 22% responding to promoted tweets – Simply Zesty - Simply Zesty

Twitter advertising works : 22% responding to promoted tweets – Simply Zesty - Simply Zesty | Future Of Advertising | Scoop.it
Up until now, reception to Twitter's advertising models has been fairly mixed.
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Is 'staggering' growth in mobile app advertising inventory a good thing?

Is 'staggering' growth in mobile app advertising inventory a good thing? | Future Of Advertising | Scoop.it
Stuart Dredge: Claim that apps could 'absorb' online display advertising spend don't meet with unanimous approval...
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SEI Center for Advanced Studies in Management at The Wharton School

SEI Center for Advanced Studies in Management at The Wharton School | Future Of Advertising | Scoop.it

Classical advertising has gone the way of black-and-white television. What will replace it? This project looks at the future of advertising that is emerging from the interplay of emerging new media channels and a world in which consumers are in charge.

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How Brands Should Think About Facebook: a Loyalty Program | Digital - Advertising Age

How Brands Should Think About Facebook: a Loyalty Program | Digital - Advertising Age | Future Of Advertising | Scoop.it
Surveys show Facebook fans want from brands are the sorts of things loyalty programs typically deliver: special offers, access to members-only events or programs and advance word on new products...
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Kodak Tries to Bring Its Digital Revival into Focus - BusinessWeek

Kodak Tries to Bring Its Digital Revival into Focus - BusinessWeek | Future Of Advertising | Scoop.it
Its venerable film business has faded faster than new digital lines have grown...
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Twitter Follower Versus Facebook Fan: Who’s More Valuable?

Twitter Follower Versus Facebook Fan: Who’s More Valuable? | Future Of Advertising | Scoop.it

Nowadays, companies are turning to social media marketing in droves. Organizations big and small are tweeting and posting Facebook updates to gain consumer loyalty and reach out to new customers. But with only a limited amount of time, marketers can’t help but wonder which site can give them the most engaged following?

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Back to the Start

This, amigos, is modern advertising. How so? Let me count the ways. First, a message about a sustainable food system from a fast-food restaurant. In this instance, Chipotle. Secondly, it’s not a TV spot. No, it’s a film that by all accounts is starting to go “viral.” Third, it’s a content play featuring a brilliant cover of Coldplay’s “The Scientist,” by the iconic Willie Nelson. Where are the savory food shots? The cheese pulls? The bite and smiles? They are far away in the land of irrelevance. Enjoy

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Andrew Spong's comment, September 2, 2011 6:27 AM
Great. However: shouldn't Chipotle have found a way to deliver some message reinforcement around how they actually *do* support sustainable food? Or is that message supposed to inhere within the video? Or to be contextualised within a wider discourse about their green enterprise credentials? If so, it fails. Why? This may push the buttons of wistful Pixar fans, Coldplay obssessives (shudder) or stoned burrito-fanciers ('Chipotle! Pig go square! Ooh! Plasticine!' etc) but it addresses precisely nothing in terms of the issue it purportedly addresses.

Great sell for the agency. Great promotion for Chipotle.

But how does it us closer to shortening the distance between principle and practice in helping businesses *show* a commitment to the 'social turn' wherein they manifest rather than gesture towards their commitment to aligning strong revenue generation with the social good?
Alex Butler's comment, September 2, 2011 6:37 AM
Andrew I agree, the transformation in the advertising landscape in a socially connected world is exemplified by this. Great concept, great execution and resonant message-now people will want a conversation about the substance and what the company are doing to shorten this distance between 'principle and practice'.

I am less inclined to berate Chipotle as I am just as much to blame for the current issues with modern food production as anybody else. Would other food manufacturers we won't mention choose to go out there with this discussion? The comments on YouTube video I sourced were open...
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Facebook "Social Ads" Are For Real

Facebook "Social Ads" Are For Real | Future Of Advertising | Scoop.it
Facebook's grand experiment to make advertising more social--and it hopes more effective--is an experiment no more.
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The next social media trend : consumers group together to revolt – Simply Zesty - Simply Zesty

The next social media trend : consumers group together to revolt – Simply Zesty - Simply Zesty | Future Of Advertising | Scoop.it
Two cases recently have shown the power of consumers in social media, bizarrely both related to an ingredient change in two popular household consumer...
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You must have a Klout score of 40 or more to get into this Fashion’s Night Out party

You must have a Klout score of 40 or more to get into this Fashion’s Night Out party | Future Of Advertising | Scoop.it
Social media truly is taking over. From communicating with friends, staying updated with family members, and even to networking opportunities with potential employers or business contacts ...
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Google's Just Made the Line Between Mobile Web and Apps Even Sharper. As It Happens, It Doesn't Matter. - Forbes

Google's Just Made the Line Between Mobile Web and Apps Even Sharper. As It Happens, It Doesn't Matter. - Forbes | Future Of Advertising | Scoop.it
It’s not that simple though. Not all apps are equal in the eyes of consumers.
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Inside Chipotle and Willie Nelson's Sustainable Farming Ad | Adweek

Inside Chipotle and Willie Nelson's Sustainable Farming Ad | Adweek | Future Of Advertising | Scoop.it
No one, as the idiom goes, should see how the sausage is made. Thankfully, that rule doesn't apply to animated pork cubes.
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IESE News - Wharton's Jerry Wind Predicts the Future of Advertising

IESE News - Wharton's Jerry Wind Predicts the Future of Advertising | Future Of Advertising | Scoop.it
True or false: Click-through rates are an important measure of the effectiveness of online advertising. Research carried out by Wharton in association with the Advertising Research Foundation says false.
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TripAdvisor faces ASA investigation after review complaints

TripAdvisor faces ASA investigation after review complaints | Future Of Advertising | Scoop.it
Thousands of hotels claim travel website does not check its reviews and many are therefore misleading, fake or defamatory.
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Why Online / Offline Mobile Integration is Going to be a Huge Business

Why Online / Offline Mobile Integration is Going to be a Huge Business | Future Of Advertising | Scoop.it
People still want calls ... When I first got into VC I decided I better have some investment themes.
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The Sneaky Psychology Of Advertising

The Sneaky Psychology Of Advertising | Future Of Advertising | Scoop.it

We’re confronted with thousands of brand exposures every single day. Everywhere you turn there’s another logo or advertisement for a product or service. In order to get their message heard, marketers have turned to the latest psychological research. Find out how they target your subconscious in the infographic below.

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Mother Knows Best: Moms and Marketing Today

Mother Knows Best: Moms and Marketing Today | Future Of Advertising | Scoop.it

Today’s moms are hooked on smartphones, browsing the web constantly, and using social media. They also hold a lot of weight when it comes to family purchasing decisions. We take a look at how moms are spending time online and how they react to marketing

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