Coca-Cola wants to be on a first-name basis with Australians, 150 times over. The soda brand has launched its "Share a Coke" summer campaign, in which 150 of the nation's most popular names are printed on Coke bottles.
There have been so many thoughts floating around in my head lately, but the workload and travel schedule has turned those thoughts into a handful of cobbled drafts as opposed to full blog posts. And then there are mornings like this one, where I can’t seem to forge any of the almost-articles into coherent pieces of writing.
And then there are most days, where I find really smart people who write really incredible things – people like Rishad Tobaccowala. Check out his thoughts on the future of advertising. Here’s a taste:
The future of advertising will belong to mongrels and will be about people at the core.
It seems like every year for the past three or four was going to be the year of mobile advertising. This year, even with a new iPhone introduced today that failed to make every gearhead swoon from the excitement, maybe it will start to be true.
|Here are the 10 winners of our first Ads Worth Spreading competition. With this competition, we're seeking to reverse the trend of online ads being aggressively forced on users. We want to nurture ads so good you choose to watch. On TED.com, ads run after our talks, not before. This means they can run longer than the TV-standard 30 seconds. And that's the key! In 2-3 minutes, there's enough time to really tell a story, share an idea, make an authentic human connection, become unforgettable. Instead of ambush, they offer pleasurable, intelligent engagement.
Twitter is super hot. Among users and among brand marketers. The fact is clearly proved by the amount of infographics that get produced to provide useful snapshots of Twitter related consumer insights and behavioral trends. Today Mashable released a new catchy visual recap on the history and fun facts of the 140-characters social network. And we are super proud to be quoted among the sources they used to compile the infographics.
A few of the stats that got my attention are:
- 30% of Twitter users have an annual household income over 100k - 42.3% of Twitter users are between 30&49 years old. - 61% of all tweets are in English - 7 out of 10 of the most followed celebrities are women
Advertising Agency: King James, Cape Town, South Africa Executive Creative Director: Alistair King Creative Director: Devin Kennedy Art Director: Cameron Watson Creative Director / Copywriter: Mike Wilson Agency Producer: Sam Wentzel Illustrator: Pete Harrison
Rethink Breast Cancer and their fundraising event, Boobyball needed some serious attention for a budget of about zero. To help get that attention, we used a fitting medium that has never been used before for advertising: women’s breasts. Included in this group of models with headlines on them about the cause are actual breast cancer survivors. People need to talk about breast cancer and this was a way to fuel that conversation. The stunt was on every major news station in Toronto, and in all of the major newspapers. It’s exploding on facebook and twitter as well-in part because of Howie Mandel who was simply walking by. He promptly tweeted the idea to 300,000 people.
Advertising Agency: CP+B, Toronto, Canada Creative Directors: Aaron Starkman, Michael Murray, Darren Richardson Art Director: Gail Pak Copywriters: Neil Blewett, Freddy Nduna Producer: Jen Dark
f you told Don Draper that campaigns as he knew them would die in his lifetime, he would have fired you. Even today, in 2011, after being hit over the head with consumer empowerment, the ad industry is still reluctant to face a very stark reality: it's no longer the advertiser that controls the message, it's the recipient. The social consumer is so much more multi-dimensional than a seasonal retail push. But don't take my word for it, just ask the Back-to-School advertisers fighting over the .10 percent of ad impressions that actually get clicked.
At this week’s “Advertising Week” in New York, Facebook is expected to announce an expandable type of ad along with an analytics tool designed to incent brands to post more compelling content.
Facebook’s new type of ad will expand if a friend “Likes” the brand. Once the ad expands, a user will be able to see other comments and offer their own comment. These ads are different from “Sponsored Stories” which show interactions with a brand and “Social Ads” which tell you if one of your friends to action in response to a brand’s ad.
Kraft has come up with a clever way to exploit Jell-O’s unique motion properties in the digital age with an app for the iPhone and the iPad that features a gelatin cube dancing to your music.
The free app [iTunes link], created by ad agency Crispin, Porter + Bogusky, uses an audio analyzer to detect a song’s beats per minute and energy level. The agency worked with choreographer Troy Kirby on getting the moves down right..
Orange is an avid supporter of international sport event. Orange believes in pushing the envelope to bring people ever richer experiences straddling the real & digital world. At Roxy Pro 2011, Orange gave surf fans the power to share this amazing event with their friends: Live! Thanks to a simple move, a Facebook Connect Wristband allow people to live and share a real-life experience with their friends. People check-in their location to share photos for daily prizes. Massive success : 100% of bracelets used / 4+ “check” per fan / 120.000 views on Facebook.
Advertising Agency: Grand Union, Paris, France Creative Director: Nicolas Journiac Art Director: Sébastien Henry Photographer: Alexandre Marchon Published: July 2011
he infamous Advertising Week in New York is October 3–7th, and with the 200 and some events, it will try its best to not disappoint. Have you registered yet?
Events like this are difficult to plan for. Take a step back and think about last year's Advertising Week; what topics or discussions happened that helped move the advertising industry forward? What "best practices" did you add to your portfolio to produce the best strategy or creative for your client or brand? What new or different idea just blew your mind? Anything? Hopefully something did.
Facebook’s F8 developer conference is for software developers, of course, not advertisers. Still, the big changes Facebook announced today, such as a new Timeline that will replace profile pages, seem sure to have huge implications for marketers as they try to get their arms around how best to reach consumers on the world’s largest social network. That should help Facebook build more momentum for ad sales, which eMarketer already forecasts will double to $3.8 billion this year.