Many conservative commentators -- and even some liberal wags -- have complained about how mushy the Occupy Wall Street movement can seem. ("What are their specific demands?" Or: "They have way too many weird and specific demands!") But I think what's remarkable about the movement -- and is a huge part of the reason it's gained traction so quickly -- is that "Occupy" has turned out to be an incredibly powerful and extensible brand. From Occupy Together as a general rubric for protests beyond Wall Street, to the slew of city-specific protests (Occupy San Francisco, Occupy DC, Occupy London, etc.), the notion of Occupy clearly resonates.
Ad Age asked our editorial partner Trendrr, the social-media monitoring firm, to look at Occupy specifically on Twitter. What you see in the chart below reflects a roll-up of 35 terms associated with the movement, from #occupywallstreet to #occupylondon to #O15, the designated hashtag for the Oct. 15 global Occupy protests.