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Why Anti-marketer Google Has Embraced Marketing

Why Anti-marketer Google Has Embraced Marketing | Future Of Advertising | Scoop.it

When Google placed its first TV ad, a last-minute multi-million buy during the Super Bowl nearly two years ago, then-CEO Eric Schmidt tweeted, "Hell has indeed frozen over." Google is, after all, the company that introduced the world to auction-based advertising, where the market determines the price for ads and advertisers pay for results. Mr. Schmidt once called TV advertising "the last bastion of unaccountable spending in corporate America."

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copyranter: Cool! Real toy soldiers promote toy store on the streets of São Paulo.

copyranter: Cool! Real toy soldiers promote toy store on the streets of São Paulo. | Future Of Advertising | Scoop.it

I am instantly a ten-year-old boy recreating the battle of the Kursk Salient in my bedroom again. (I had a lot of toy tanks, too.) Yes, I know it's not a new visual idea—people do if for Halloween every year—but I like this stunt nonetheless. Created by Brazilian ad agency ageisobar for Limited Edition Collectible Toys. Video below.
Previously in toy soldier ads:

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Data Visualisation. Which language do you browse?

Data Visualisation. Which language do you browse? | Future Of Advertising | Scoop.it
Google Chrome’s translate feature allowed cartographer Eric Fisher to read the language used by the browser. Combining this information with Twitter’s API he created a beautiful global map of languages, emulating countries’ shapes, while at the same time showing how they fuse together at their borders.
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Volkswagen Goes Social With Fanwagen - Adrants

Volkswagen Goes Social With Fanwagen - Adrants | Future Of Advertising | Scoop.it
Dutch agency Achtung has created a social media campaign for Volkswagen that will result in the creation of a customized vintage Bus or Beetle. It will be called the Fanwagen and outfitted with all manner of social media goodies such as a Feed-O-Matic which will print out status update, a Poke button on the steering wheel, a Birthday notification system, a Friend finder, a relationship status notifier on the license plate and much more. Very cool. Check out the video here.
The campaign invites people to vote for their favorite model. One lucky voter will win the vehicle of their choice.
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The 25 Most Epic Ads That Aren't Apple's '1984' | Adweek

The 25 Most Epic Ads That Aren't Apple's '1984' | Adweek | Future Of Advertising | Scoop.it
Leo Burnett once said great advertising could be boiled down into three simple messages: "Here's what we've got. Here's what it will do for you. Here's how to get it." Maybe, but where's the fun in that? Sometimes it's best to just go big. Today, AdFreak celebrates the advertising pros who sacrificed simplicity and frugality on the altar of awesomeness to make something downright epic.
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Wordplay: The Language of Advertising

Wordplay: The Language of Advertising | Future Of Advertising | Scoop.it

Certain words can incite an emotional response in us — a fact that’s not lost on advertisers and copywriters. The language that’s used in advertising is deliberate in its attempt to create a positive impression of the product or service. We take a look at the most common tricks of the trade when with comes to advertising language in the infographic below. Click the image to enlarge.

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Audi NZ: Taste of New Zealand Sponsorship | Ads of the World™

Audi NZ: Taste of New Zealand Sponsorship | Ads of the World™ | Future Of Advertising | Scoop.it

Helping serve up Taste of New Zealand

Advertising Agency: bcg2, Auckland, New Zealand
Executive Creative Director: James Blackwood
Creative Director: Chris Long
Art Director: Chris Long
Copywriter: Matt Watts
Photographer: Alex Wallace
Additional credits: Fraser Williams
Published: October 2011

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Video Ads in the YouTube Channel Era - MarketingVOX

Video Ads in the YouTube Channel Era - MarketingVOX | Future Of Advertising | Scoop.it
Home » Archives » 2011 » Oct » 31
Video Ads in the YouTube Channel Era

 

With the launch of YouTube Channels here, brands can expect a far greater focus on video advertising, especially as this and similar platforms gain momentum.

Casale Media has published a research brief showing that advertisers and agencies will increase spending on digital video advertising by 25% over the next 12 months, amounting to about 23.8% of total online ad budgets.

In three years, video will account for 90% of Internet traffic, says David Hsieh, VP for Marketing and Emerging Technologies at Cisco in this interview with Beet.TV.
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Ad Companies Face a Widening Talent Gap

Ad Companies Face a Widening Talent Gap | Future Of Advertising | Scoop.it
The demand for the skills required by many new advertising jobs exceeds the number of professionals who have them, particularly in jobs requiring advanced mathematics.
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EXPERIENTIAL | Timberland Sets up Recycling Story in Flatiron

EXPERIENTIAL | Timberland Sets up Recycling Story in Flatiron | Future Of Advertising | Scoop.it

Timberland has set up a storytelling display at 23rd and 5th - to showcase their green line of shoes. No story here - just a big fan of advertising in non-traditional formats.

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25 Creative and Eye-caching Print Ads

25 Creative and Eye-caching Print Ads | Future Of Advertising | Scoop.it
Ad agencies are trying to be more innovetive and creative. Clever and funny ads can be very effective and that’s why I have compiled the list of 25 creative print ads for your inspiration.
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Tablet Users Are Heavy News Readers | Adweek

Tablet Users Are Heavy News Readers | Adweek | Future Of Advertising | Scoop.it
A year and a half since the Apple iPad was introduced, a new study shows that reading news has become a big part of what people use tablets for. But publishers still have a way to go to get people to pay for content on tablets.
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Google Redesigns AdWords to Make Dynamic Search Ads Possible | Adweek

Google Redesigns AdWords to Make Dynamic Search Ads Possible | Adweek | Future Of Advertising | Scoop.it
Google is about to take what it calls "a whole new approach" to search advertising, the foundation of its massive revenues.
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The Ad Contrarian: Facebook And Advertisers

The Ad Contrarian: Facebook And Advertisers | Future Of Advertising | Scoop.it
Facebook continues to be an astounding success with the public.

It is not, however, such an astounding success with advertisers.

One of the problems Facebook has is that the free part -- having a Facebook page -- is way more attractive to marketers than the paid part -- advertising.

Unfortunately for Facebook, you make more money selling stuff than giving it away. It's one of those pesky laws of economics.

Ads on Facebook are very close to invisible. According to IT World the click-through rate for Facebook ads is about 5 in 10,000. That is astonishingly low. (According to an unofficial insider at Facebook, the true CTR is 2 in 10,000.)
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TechCrunch | Adobe Launches “Project Adthenticate” To Test Online Ads

TechCrunch | Adobe Launches “Project Adthenticate” To Test Online Ads | Future Of Advertising | Scoop.it
Today, Adobe is launching a hosted service for online ad testing which it’s calling Project Adthenticate. Available to publishers, rich media vendors and creative agencies, the service will help to test, validate and optimize ads based on the IAB’s 2011 Rich Media Creative Guidelines.

These guidelines provide a list of requirements for online advertising units, including things like maximum frame rates, max CPU usage, length of in-ad video play and more.

The idea behind the IAB’s Guidelines, which had not been updated since 2008, is to balance the needs of advertisers and publishers with the need for “positive consumer experiences,” explains the organization explains. Since its last update, advertisers have been increasingly interested in the usage of interactive ads and rich media formats. Of course, these sorts of ads are more complex and require additional testing.

With Adobe’s Adthenticate, publishers and agencies will be able to do that testing right in the browser. After signing into the service, they can select a local file, enter an ad’s URL or an AdTag and then chose the IAB specification they want to test it against.
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3D Billboard Revealed

3D Billboard Revealed | Future Of Advertising | Scoop.it
Amélie Company’s 3D billboard for the Colorado State Patrol was revealed. It’s the final part of a campaign that includes traditional billboards, radio, trucks wraps and brochure.
The board simulates the crash between a car and a truck, but in a way that actually impacts the billboard itself. The crash of metal and wood will guarantee that this board, and the message, gets seen by as many people as possible.
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Artist Vows to Draw All New Twitter Followers | Adweek

Artist Vows to Draw All New Twitter Followers | Adweek | Future Of Advertising | Scoop.it
Looking to satisfy your mild narcicism and your desire to be a patron of the arts? Then you'll want to head over to Twitter and follow British artist Greg Burney. He has promised to draw a sketch of every new follower he receives before Nov.
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It's Time For Online Advertising to Move Beyond Old-Fashioned 'Audience' Buying | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age

It's Time For Online Advertising to Move Beyond Old-Fashioned 'Audience' Buying | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age | Future Of Advertising | Scoop.it
When the online display industry got started over a decade ago, advertisers were focused on buying "eyeballs." You tried to reach as many as possible for your budget, but targeting was rudimentary. To get to women, for example, you would buy an ad placement on an online women's magazine.
Today, with real-time bidding and exchanges -- and tools for analyzing petabytes of behavioral, contextual and sales data -- advertisers buy not "eyeballs" but "audiences."
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Adobe Buys Ad-Platform Auditude | Adweek

Adobe Buys Ad-Platform Auditude | Adweek | Future Of Advertising | Scoop.it
Adobe is buying Auditude, an online video ad-platform. The deal lets Adobe monetize its video publishing tools, according to ZDNet, by integrating Auditude’s ad server with its digital marketing.
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Social Media Marketing by the Numbers

Social Media Marketing by the Numbers | Future Of Advertising | Scoop.it
Social media marketing is all the rage. But does it really pay off? Here's a look at six strategies and how smart companies are using them.
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The Ad Contrarian: The Universal & The Transient in Advertising

The Ad Contrarian: The Universal & The Transient in Advertising | Future Of Advertising | Scoop.it
In any serious field of study there is a healthy tension between what is universal and what is transient. This is true in art, literature, history, architecture, science, and virtually every other discipline.
It would be inconceivable to have a serious contemporary writer who was not familiar with the works of Tolstoy, Proust, Joyce, or Shakespeare. It would be unthinkable to have a consequential contemporary artist who wasn't conversant in the contributions of Rembrandt, Picasso, Da Vinci, Monet, and Van Gogh. It is unimaginable that there would be eminent lawyers who didn't know the thinking of Cicero, Jefferson, or Mandela.
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Giant Lego Man, Not Endorsed by Lego, Washes Ashore in Florida | Adweek

Giant Lego Man, Not Endorsed by Lego, Washes Ashore in Florida | Adweek | Future Of Advertising | Scoop.it
Finally, something washes up on the beach that isn't an endangered animal or a bale of marijuana. One of Boing Boing's readers found a "giant Legoman" that had washed ashore at Siesta Key Village, Fla.
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700 lives. 700 ice statues melting

700 lives. 700 ice statues melting | Future Of Advertising | Scoop.it
Skin cancer is growing worldwide. And it is just one of those things people don't talk about. Because you feel the sun cannot really hurt you. Unfortunately this is terribly wrong.
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TechCrunch | Millennial: iPad Impressions Grew 456 Percent Over Past Year; iOS Up 60 Percent

TechCrunch | Millennial: iPad Impressions Grew 456 Percent Over Past Year; iOS Up 60 Percent | Future Of Advertising | Scoop.it
Mobile ad network Millennial Media, is releasing its quarterly report which gives a view into how each OS, device and manufacturer is performing on one of the largest remaining independent ad networks in the world.
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pixelpasta: Land Rover Defender: Landscapes

pixelpasta: Land Rover Defender: Landscapes | Future Of Advertising | Scoop.it

Advertising Agency: Y&R Brands, Milan, ItalyExecutive Creative Director: Vicky GittoCreative Directors: Toon Coenen, Matteo RighiArt director: Marco TironiCopywriter: Filippo RizzoClient Services Director: Marco RuggeriAccount Executive: Roberta LancieriPost Production: FM Photographers

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