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Future Of Advertising
Curated by a member of the Wharton University Future Of Advertising Global Advisory Board
Curated by Alex Butler
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Facebook Makes Up 52% of Sharing on the Web | Commentary and analysis from Simon Dumenco - Advertising Age

Facebook Makes Up 52% of Sharing on the Web | Commentary and analysis from Simon Dumenco - Advertising Age | Future Of Advertising | Scoop.it
Facebook is the means for more than half of all sharing across the web, data from sharing platform AddThis suggests. Twitter is smaller but grew 577%.
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Ad Age Book of Tens 2011: 10 Ads Creativity Loved | Special: Book of Tens 2011 - Advertising Age

Ad Age Book of Tens 2011: 10 Ads Creativity Loved | Special: Book of Tens 2011 - Advertising Age | Future Of Advertising | Scoop.it
From Volkswagen's "The Force" to Ikea's brilliant Manland, Creativity picks its favorite work of the year.
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Mobile Advertising Becomes More Focused With 40% Specifically Targeting User Groups

Mobile Advertising Becomes More Focused With 40% Specifically Targeting User Groups | Future Of Advertising | Scoop.it
With the growth of smartphone use and alongside it mobile commerce, mobile advertising has grown in proportion with this.
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Study: Geolocation App Users 2X More Likely to Share Product Info | Adweek

Study: Geolocation App Users 2X More Likely to Share Product Info | Adweek | Future Of Advertising | Scoop.it
Just a small sliver of adults online in the U.S. are actually using location-based apps like Foursquare, but a new report says that group wields a good amount of influence. According to a Forrester study released today, the percentage of U.S.
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Google: Admeld Will Help Us Build Digital Revenue for Media | Digital - Advertising Age

Google: Admeld Will Help Us Build Digital Revenue for Media | Digital - Advertising Age | Future Of Advertising | Scoop.it
Google's now-officially-approved acquisition of Admeld will help the company help publishers, according to Google exec Neal Mohan.
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Cancerfonden (The Swedish Cancer Society): Maria | Ads of the World™

Cancerfonden (The Swedish Cancer Society): Maria | Ads of the World™ | Future Of Advertising | Scoop.it

If you’ve survived cancer, every second of every day is cherished. Even the most dull moments in life are wonderful.

Advertising Agency: TBWA\ Stockholm, Sweden
Copywriter: Johannes Ivarsson
Art Director: Patrick Waters
Photographer: Petrus Olsson
Final Art: Erika Hellström
Account Director: Per Olholt
Account Manager: Charlotte Asplund
Planner: Niclas Norström

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Fantastic MINI Campaign Has Smartphone Users Play Cat & Mouse Hunt To Win Car

Fantastic MINI Campaign Has Smartphone Users Play Cat & Mouse Hunt To Win Car | Future Of Advertising | Scoop.it
This is a brilliant campaign from agency Jung Von Matt that is bound to be both incredibly frantic and a lot of fun to play.
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Google turns to Mainstream TV to advertise Google +

Google turns to Mainstream TV to advertise Google + | Future Of Advertising | Scoop.it
Instead of growing Google plus organically by creating social connections Google have turned back to old media and today launched a TV campaign for th...
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Want to create better Facebook ads? Start here

Want to create better Facebook ads? Start here | Future Of Advertising | Scoop.it
Alright, I'm sick of this. Nearly every time that I log in to Facebook I see another poorly-produced, ineffectually-targeted Facebook ad. Behind that ad? Some poor schmuck who's spent ...
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Facebook's New Advertising Model: You - Forbes

Facebook's New Advertising Model: You - Forbes | Future Of Advertising | Scoop.it

) Social Network Crunches Data to Woo Big Brand Advertisers From Television Facebook Chief Executive Mark Zuckerberg doesn’t talk much about his company’s advertising business, even when it...

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The Historica-Dominio Institute: Remember 11/11/11 | Ads of the World™

The Historica-Dominio Institute: Remember 11/11/11 | Ads of the World™ | Future Of Advertising | Scoop.it

Brief: Remind consumers about the importance of Remembrance Day by showcasing war veterans in a unique and symbolic way.

Execution: Because of the significant date in which Remembrance Day falls this year (11/11/11), we designed a visual representation of this date by using veterans to make up the numbers. This image coupled with the line, "Remember" creates a simple, respectful and memorable tribute to the soldiers that gave so much of themselves for their country. The individuals cast for the ad are actual Canadian Veterans; three from the Second World War, and three from the Korean War. The Veterans are also organised in pairs by military branch; the first pair members of the Royal Canadian Air Force, the second pair members of the Canadian Army, and the third pair members of the Royal Canadian Navy. The diversity of the Canadian Armed Forces is also represented across the six individuals, with one French-Canadian Veteran, one African-Canadian Veteran, and one female Veteran.

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Web ad tie-up takes on Google

Web ad tie-up takes on Google | Future Of Advertising | Scoop.it
Microsoft, Yahoo and AOL have announced an alliance in online advertising to rival Facebook and Google.

The deal will begin in January and means they can sell each others' unsold internet display ads.

The three firms say they intend to share some resources, but will keep their sales teams separate and competitive.

The companies hope that by utilising each others' resources, they can save money and increase advertising revenue.
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National Geographic / UPC: Live Augmented Reality | Ads of the World™

National Geographic / UPC: Live Augmented Reality | Ads of the World™ | Future Of Advertising | Scoop.it

Advertising Agency: Appshaker, London, UK
Creative Directors: Alex Poulson, Kevin Jackson
Art Director: Barnabas Nanay
3D: Vertigo Digital
Production Directors: Adam Trost, Szabolcs Turányi-Vadna

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The 20 Most-Shared Ads of 2011 | Adweek

The 20 Most-Shared Ads of 2011 | Adweek | Future Of Advertising | Scoop.it
It's one thing to sit in your grubby little basement and enjoy the year's best commercials online by yourself. It's another thing to share them with others.
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Mobile Marketing: 10 Most Important Moments of the Year | Special: Book of Tens 2011 - Advertising Age

Mobile Marketing: 10 Most Important Moments of the Year | Special: Book of Tens 2011 - Advertising Age | Future Of Advertising | Scoop.it

Location-Based Services Partner for Scale
Foursquare partnered with AmEx; Shopkick went with the CW. Location-based companies proved great at raising capital but not so great at getting a mass of consumers to check in to locations on an ongoing basis. Two of the leading players wisely evolved their strategy. AmEx now rewards Foursquare check-ins at participating merchants with Rewards Points, a more appealing prospect than being the mayor of a coffee shop. Shopkick, which initially required users to turn on the app when entering a store to get points toward merchandise, now rewards people for pointing their phone at the screen while watching TV ads from participating merchants. Consumers can wallow in the smartphone-driven plots of "Gossip Girl" and get points for focusing on the ads.

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How Unbundling Media and Technology Will Nurture Innovation | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age

How Unbundling Media and Technology Will Nurture Innovation | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age | Future Of Advertising | Scoop.it

Ad technology companies want to prove the value of their offerings to advertisers, and more often than not they've turned to the media-selling business as a way to have their technology, algorithm or special sauce adopted by the market. But selling media distracts from the core goal, which is developing innovative technology that helps advertisers deliver on their campaign goals.

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The 3 Most Powerful Men in Advertising Are About To Retire At The Same Time

The 3 Most Powerful Men in Advertising Are About To Retire At The Same Time | Future Of Advertising | Scoop.it

Surely Publicis, the giant holding company that owns such venerable ad agencies as Saatchi & Saatchi and Leo Burnett, wasn't serious when it raised the mandatory retirement age for CEO Maurice Levy to 75 years old? Levy has been talking about retiring for two years now, leading his potential successors (there's more than one) on a merry dance.
Levy will turn 70 in February. The ad world's "Silver Fox" is increasingly silver and decreasingly foxy, as he demonstrated when he said recently that he didn't need to understand the importance of Twitter and other social media: "I understand how to wash dishes. I don't do it regularly."

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Marmite: love or hate its PR, you have to admit it's strong stuff

Marmite: love or hate its PR, you have to admit it's strong stuff | Future Of Advertising | Scoop.it
Arwa Mahdawi: Being candid about your disgustingness is not for every food brand, yet it has worked wonders for Marmite...
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Facebook engagement case study: Coca Cola v Pepsi

Facebook engagement case study: Coca Cola v Pepsi | Future Of Advertising | Scoop.it
Coca Cola and Pepsi are both active in their use of social media, but how do they compare in terms of engagement?
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Rexona Man: Bra | Ads of the World™

Rexona Man: Bra | Ads of the World™ | Future Of Advertising | Scoop.it

Even on your most stressful day!

Advertising Agency: Lowe, Istanbul, Turkey
Creative Directors: Tuba Samli Atilla, Tayfun Kisacik
Copywriter: Evrim Aytas
Art Director: Asuman Ural
Published: October 2011

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Facebook’s New Sponsored Stories - Brilliant Advertising Tactics or Foolishness? | Smedio

Facebook’s New Sponsored Stories - Brilliant Advertising Tactics or Foolishness? | Smedio | Future Of Advertising | Scoop.it
Even as the public outrage over the newly introduced ‘frictionless’ sharing refuses to die down, Facebook is introducing another major change that could affect how you use the site.
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Facebook Ad Chief to Marketers: 4 Steps From You to a Million Potential Customers - Forbes

Facebook Ad Chief to Marketers: 4 Steps From You to a Million Potential Customers - Forbes | Future Of Advertising | Scoop.it
Facebook is making a big push to get big brand marketers to advertise on the No. 1 social network. And as my story in the latest issue of Forbes details, providing marketers with more data and more ways to do innovative marketing on Facebook is the key.
I recently talked with David Fischer, Facebook’s ad chief, about how Facebook is making its case to brand marketers, who control the vast majority of ad spending via television, radio, and print advertising. Here’s an edited version of our conversation:.
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Advertising Will Be For Losers: Social Business 2.0 - Forbes

Advertising Will Be For Losers: Social Business 2.0 - Forbes | Future Of Advertising | Scoop.it
If you share my love of straight-talking people then you’ll enjoy the company of Allan Grant, CEO of Curebit, and maybe take a shine to his business. “We think that in the future, because of the new social layer, all the best companies will grow through referrals. Advertising will be left to those with losing products,” says Grant. And he might be right.
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Amnesty - Slide to Unlock - iPad Ad - Chain Lock

Amnesty International hopes to unlock your heart while you unlock your iPad.

This ad, from Garberg, makes use of the iPhone and iPad "slide to unlock" feature to recruit activists. There are even wallpapers that do the same thing on your device whenever it's locked.

It's a simple, elegant way to address Amnesty's mission. And that simplicity in no way takes away from this efforts stance as a worthy descendant of such groundbreaking international cause campaigns
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British Heart Foundation: The Hope Tank | Ads of the World™

British Heart Foundation: The Hope Tank | Ads of the World™ | Future Of Advertising | Scoop.it

URL: http://hopetank.bhf.org.uk

Advertising Agency: glue Isobar, UK
Creatives: James Leigh, Darren Giles
Art Directors: Ian Byrne, Jakob Nylund
Producers: Steph Chybowski, Pär Hultgren, Linda Brockman
Account Manager: Tom Sneddon
Planner: Will Hodge
Innovation Director: Andy Kinsella
Media agency: PHD

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