Future Of Adverti...
Follow
Find
16.1K views | +1 today
Future Of Advertising
Curated by a member of the Wharton University Future Of Advertising Global Advisory Board
Curated by Alex Butler
Your new post is loading...
Your new post is loading...
Scooped by Alex Butler
Scoop.it!

Interview with the talented and award winning Dave Bedwood

Interview with the talented and award winning Dave Bedwood | Future Of Advertising | Scoop.it

Interview with the talented and award winning Dave Bedwood Cleverpeeps catches up with the very talented Mr Bedwood Creative Partner at Lean Mean Fighting Machine

more...
No comment yet.
Scooped by Alex Butler
Scoop.it!

Obsessive-Compulsive Disorder PSA Makes You Watch Over and Over | Adweek

Obsessive-Compulsive Disorder PSA Makes You Watch Over and Over | Adweek | Future Of Advertising | Scoop.it
Here's a nice example of form meets function—a 1-second PSA about obsessive-compulsive disorder that you have to watch over and over again to get the message, much as OCD sufferers repeat their actions as part of their anxiety disorder.
more...
No comment yet.
Scooped by Alex Butler
Scoop.it!

Mad Men ad meme

Mad Men ad meme | Future Of Advertising | Scoop.it

Mad Men's ad campaign that was announcing the show's start date on March 25 features the falling man from its opening credits on a white poster.

 

While the ads originally stirred up some controversy, it's now getting attention for another reason: New Yorkers are tagging the outdoor posters around the city with humorous scenes, that include trampolines, Super Man, and more -- basically creating real life ad memes.

more...
No comment yet.
Scooped by Alex Butler
Scoop.it!

Mobile ads exploded in the last year, with Apple up 981% and Android up 759%

Mobile ads exploded in the last year, with Apple up 981% and Android up 759% | Future Of Advertising | Scoop.it
Everyone knows that the future of our computers is mobile, just ask. But sometimes it takes a year’s worth of numbers to demonstrate dramatically just how huge our use of mobile gadgets has become. The numbers in the graphic below show off a year’s worth of growth, from the 2011 Mobile World Congress in Barcelona, to this year’s conference.
more...
No comment yet.
Scooped by Alex Butler
Scoop.it!

Ad men use brain scanners to probe our emotional response

Ad men use brain scanners to probe our emotional response | Future Of Advertising | Scoop.it
Neuromarketers are using MRI scanners and electrode caps to work out our hidden reactions to their adverts...
more...
No comment yet.
Scooped by Alex Butler
Scoop.it!

Thanks for the Memories, Kodak | News - Advertising Age

Thanks for the Memories, Kodak | News - Advertising Age | Future Of Advertising | Scoop.it
Upon reports that Kodak may file for bankruptcy if it can't sell off its patents, we decided to look back at a few of the brighter moments in the marketer's life. Here, some of the most memorable Kodak advertising, courtesy of our editors at Creativity-online.com.
more...
No comment yet.
Scooped by Alex Butler
Scoop.it!

Stunning Print Advertising for the World Wildlife Fund by Contrapunto BBDO.

Stunning Print Advertising for the World Wildlife Fund by Contrapunto BBDO. | Future Of Advertising | Scoop.it

This simple but visually stunning campaign for the World Wildlife Fund by Spain's BBDO office, Contrapunto BBDO. Three spread ads with the same headline. Same message. Same visual effect. Still beautifully compelling with a well executed effect.

more...
No comment yet.
Scooped by Alex Butler
Scoop.it!

Great-Ads: A Visual History of Advertising

Great-Ads: A Visual History of Advertising | Future Of Advertising | Scoop.it

Here's a cool little illustration of the history of advertising, the advertising timeline dates back to 2000BC when Egyptians first invent outdoor advertising by carving public notices in steel, to the year 2011 where online advertising worldwide becomes second in budget priority, typically at the expense of print and radio.

more...
No comment yet.
Scooped by Alex Butler
Scoop.it!

TechCrunch | Kindle Fire On Track For Hundreds Of Millions Of Monthly Ad Impressions; Growing Faster Than The iPad In Early 2010

TechCrunch | Kindle Fire On Track For Hundreds Of Millions Of Monthly Ad Impressions; Growing Faster Than The iPad In Early 2010 | Future Of Advertising | Scoop.it
Mobile ad network Millennial Media is releasing its monthly data for November. While Millennial, which is the largest independent mobile ad network, has focused on tracking iOS, Android, RIM, Windows Phone 7 impressions, this month also brought data on a new device: Amazon’s Kindle Fire.
more...
No comment yet.
Rescooped by Alex Butler from Social Media, Technology & Design
Scoop.it!

Social Gaming's Big IPO | Adweek

Social Gaming's Big IPO | Adweek | Future Of Advertising | Scoop.it
Zynga, the maker of social gaming hits like FarmVille and CityVille, is set to start trading on the NASDAQ today at a price of $10 per share, valuing the company at $8.9 billion.
more...
No comment yet.
Scooped by Alex Butler
Scoop.it!

The Real Story Behind Apple's 'Think Different' Campaign - Forbes

The Real Story Behind Apple's 'Think Different' Campaign - Forbes | Future Of Advertising | Scoop.it
Apple’s remarkable rise, coupled with Steve Jobs’ recent death, has prompted quite a few people to reflect on the historical impact of the “Think Different” ad campaign and the “To the crazy ones” commercial that launched it. There have been a lot of different accounts of how the work was created, who conceived it, and how it was presented to Jobs, so I thought now was a good time to share my own perspective and give you an inside look.
more...
No comment yet.
Scooped by Alex Butler
Scoop.it!

Wonder Woman & Cat Woman Promote Breast Cancer Awareness

Wonder Woman & Cat Woman Promote Breast Cancer Awareness | Future Of Advertising | Scoop.it

Ads are for the Associação da Luta Contra o Cancer (ALCC) in Mozambique promoting, of course, breast cancer awareness. Maybe by not showing the superheroes faces, the non-profit organization doesn't have to pay licensing fees to Marvel and D.C.? Or maybe they're just hoping the ads slip under the radar

more...
No comment yet.
Scooped by Alex Butler
Scoop.it!

Lexus : Recycling A Car Into Fashion Accessories with Vogue [video] | scaryideas.com

Lexus : Recycling A Car Into Fashion Accessories with Vogue [video] | scaryideas.com | Future Of Advertising | Scoop.it
Elevating the notion of recycling to an art form, Lexus challenged four of fashion’s most inventive designers to rethink their notions of automo...
more...
No comment yet.
Scooped by Alex Butler
Scoop.it!

copyranter: Amazing 1960s Lego anti-war ad.

copyranter: Amazing 1960s Lego anti-war ad. | Future Of Advertising | Scoop.it

"Let somebody else's child get his kicks tracking a little kid through a gun sight. Let somebody else's child build a bomb shelter in the hollow of an old tree."

more...
No comment yet.
Scooped by Alex Butler
Scoop.it!

How Tablets Will Soon Top TVs For Most Video Viewing | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age

How Tablets Will Soon Top TVs For Most Video Viewing | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age | Future Of Advertising | Scoop.it

TV has tried to come to grips with the "second screen" for nearly 15 years. Once our computers started getting connected to the internet, networks have tried to harness that connectivity, and that screen, to add value and context to the broadcast products and advertising they were pushing. But now, a second screen is poised to supplant the first.

more...
No comment yet.
Scooped by Alex Butler
Scoop.it!

Facebook Has 425 Million Mobile Users, But Makes $0 From Them

Facebook Has 425 Million Mobile Users, But Makes $0 From Them | Future Of Advertising | Scoop.it
Facebook has 425 million mobile users, but doesn't make any money from them.
That's all potential upside.
But it highlights that Facebook's mobile business is not really a business at this point -- it's just a way to keep Facebook users engaged when they're away from their computers. At some point, Facebook will have to figure out how to make money from them. Maybe building a phone would help?

 

more...
No comment yet.
Scooped by Alex Butler
Scoop.it!

Superman, Batman, Green Lantern And The Justice League Gather To Fight Famine In Africa

Superman, Batman, Green Lantern And The Justice League Gather To Fight Famine In Africa | Future Of Advertising | Scoop.it
DC Entertainment, home of the world’s greatest super heroes, today unveiled an unprecedented giving campaign to fight the hunger crisis in the Horn of Africa. This multi-million-dollar commitment over the next two years will be supported across all Warner Bros. Entertainment’s and Time Warner’s businesses and feature DC Entertainment’s iconic Justice League characters, including Superman, Batman, Wonder Woman, Green Lantern, The Flash, Aquaman and Cyborg, issuing the call to action, “We Can Be Heroes.”
more...
No comment yet.
Scooped by Alex Butler
Scoop.it!

If Your Are Levi’s, Say So On Instagram and Twitter #IAmLevis

If Your Are Levi’s, Say So On Instagram and Twitter #IAmLevis | Future Of Advertising | Scoop.it
Levi's is auditioning real life models for an upcoming campaign on photo sharing site, Instagram.
more...
No comment yet.
Scooped by Alex Butler
Scoop.it!

Get Ready For the Advertising World to Transform, Again

Get Ready For the Advertising World to Transform, Again | Future Of Advertising | Scoop.it

At the onset of each new year, we get excited about the forecasts and predictions. While we've become accustomed to the brisk pace of change, but I'm predicting 2012 will be a huge year of transformation and consolidation in digital media, marketing and technology world. Here's how I see it playing out:

more...
No comment yet.
Scooped by Alex Butler
Scoop.it!

The Dawn of the Relationship Era in Marketing

The Dawn of the Relationship Era in Marketing | Future Of Advertising | Scoop.it
Product positioning? Selling propositions? Talk-at-consumer promos? That's so 2011. This is about tapping into the Human Element.
more...
No comment yet.
Scooped by Alex Butler
Scoop.it!

10 Most Watched Video Ads On YouTube For 2011

10 Most Watched Video Ads On YouTube For 2011 | Future Of Advertising | Scoop.it
YouTube has released the list of the most watched video ads of 2011, and the list includes familiar video ads like VW's "The Force," T-Mobile's "Royal Wedding," and more.
more...
No comment yet.
Scooped by Alex Butler
Scoop.it!

Oxfam UK: Thermal Imaging | Ads of the World™

Oxfam UK: Thermal Imaging | Ads of the World™ | Future Of Advertising | Scoop.it

Help us fight the effects of global warming.
oxfam.org.uk/donate

Advertising Agency: RKCR Y&R, London, UK
Creative Director: Mark Roalfe
Art Director: Jolyon Finch
Copywriter: Steve Moss
Illustrator: Mark Kendrick
Account manager: Ben Van der Gucht
Published: December 2011

more...
No comment yet.
Scooped by Alex Butler
Scoop.it!

Twitter launches official ‘Ads for Good’ service, applications being accepted now

Twitter launches official ‘Ads for Good’ service, applications being accepted now | Future Of Advertising | Scoop.it
If you operate or work for a nonprofit organization, you know that the road to donations to keep you afloat is a bumpy one. Social networking sites like Twitter and Facebook have made it easier than ever to spread the word about the cause that you work so hard to support.
more...
No comment yet.
Scooped by Alex Butler
Scoop.it!

The Golden Age of Facebook Advertising | Social Media Explorer

The Golden Age of Facebook Advertising | Social Media Explorer | Future Of Advertising | Scoop.it
Facebook's potential initial public offering is poised to change the site's advertising model forever.
more...
No comment yet.
Scooped by Alex Butler
Scoop.it!

Here Comes Facebook's Pre-IPO Secret Weapon

Here Comes Facebook's Pre-IPO Secret Weapon | Future Of Advertising | Scoop.it
Facebook will roll out its first mobile advertising campaigns by the end of March, Bloomberg reports. Facebook currently makes money from side-bar advertisements on its website, but has been notably...
more...
No comment yet.