Here's a nice example of form meets function—a 1-second PSA about obsessive-compulsive disorder that you have to watch over and over again to get the message, much as OCD sufferers repeat their actions as part of their anxiety disorder.
Mad Men's ad campaign that was announcing the show's start date on March 25 features the falling man from its opening credits on a white poster.
While the ads originally stirred up some controversy, it's now getting attention for another reason: New Yorkers are tagging the outdoor posters around the city with humorous scenes, that include trampolines, Super Man, and more -- basically creating real life ad memes.
Everyone knows that the future of our computers is mobile, just ask. But sometimes it takes a year’s worth of numbers to demonstrate dramatically just how huge our use of mobile gadgets has become. The numbers in the graphic below show off a year’s worth of growth, from the 2011 Mobile World Congress in Barcelona, to this year’s conference.
Upon reports that Kodak may file for bankruptcy if it can't sell off its patents, we decided to look back at a few of the brighter moments in the marketer's life. Here, some of the most memorable Kodak advertising, courtesy of our editors at Creativity-online.com.
This simple but visually stunning campaign for the World Wildlife Fund by Spain's BBDO office, Contrapunto BBDO. Three spread ads with the same headline. Same message. Same visual effect. Still beautifully compelling with a well executed effect.
Here's a cool little illustration of the history of advertising, the advertising timeline dates back to 2000BC when Egyptians first invent outdoor advertising by carving public notices in steel, to the year 2011 where online advertising worldwide becomes second in budget priority, typically at the expense of print and radio.
Mobile ad network Millennial Media is releasing its monthly data for November. While Millennial, which is the largest independent mobile ad network, has focused on tracking iOS, Android, RIM, Windows Phone 7 impressions, this month also brought data on a new device: Amazon’s Kindle Fire.
Apple’s remarkable rise, coupled with Steve Jobs’ recent death, has prompted quite a few people to reflect on the historical impact of the “Think Different” ad campaign and the “To the crazy ones” commercial that launched it. There have been a lot of different accounts of how the work was created, who conceived it, and how it was presented to Jobs, so I thought now was a good time to share my own perspective and give you an inside look.
Ads are for the Associação da Luta Contra o Cancer (ALCC) in Mozambique promoting, of course, breast cancer awareness. Maybe by not showing the superheroes faces, the non-profit organization doesn't have to pay licensing fees to Marvel and D.C.? Or maybe they're just hoping the ads slip under the radar
TV has tried to come to grips with the "second screen" for nearly 15 years. Once our computers started getting connected to the internet, networks have tried to harness that connectivity, and that screen, to add value and context to the broadcast products and advertising they were pushing. But now, a second screen is poised to supplant the first.
Facebook has 425 million mobile users, but doesn't make any money from them. That's all potential upside. But it highlights that Facebook's mobile business is not really a business at this point -- it's just a way to keep Facebook users engaged when they're away from their computers. At some point, Facebook will have to figure out how to make money from them. Maybe building a phone would help?
DC Entertainment, home of the world’s greatest super heroes, today unveiled an unprecedented giving campaign to fight the hunger crisis in the Horn of Africa. This multi-million-dollar commitment over the next two years will be supported across all Warner Bros. Entertainment’s and Time Warner’s businesses and feature DC Entertainment’s iconic Justice League characters, including Superman, Batman, Wonder Woman, Green Lantern, The Flash, Aquaman and Cyborg, issuing the call to action, “We Can Be Heroes.”
At the onset of each new year, we get excited about the forecasts and predictions. While we've become accustomed to the brisk pace of change, but I'm predicting 2012 will be a huge year of transformation and consolidation in digital media, marketing and technology world. Here's how I see it playing out:
Help us fight the effects of global warming. oxfam.org.uk/donate
Advertising Agency: RKCR Y&R, London, UK Creative Director: Mark Roalfe Art Director: Jolyon Finch Copywriter: Steve Moss Illustrator: Mark Kendrick Account manager: Ben Van der Gucht Published: December 2011
If you operate or work for a nonprofit organization, you know that the road to donations to keep you afloat is a bumpy one. Social networking sites like Twitter and Facebook have made it easier than ever to spread the word about the cause that you work so hard to support.
Facebook will roll out its first mobile advertising campaigns by the end of March, Bloomberg reports. Facebook currently makes money from side-bar advertisements on its website, but has been notably...
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