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Future Of Advertising
Curated by a member of the Wharton University Future Of Advertising Global Advisory Board
Curated by Alex Butler
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Facebook Earns 58% More Per Ad Than Last Year, Mobile Ads Clicked 4X More Than Twitter Ads

Facebook Earns 58% More Per Ad Than Last Year, Mobile Ads Clicked 4X More Than Twitter Ads | Future Of Advertising | Scoop.it
Facebook yesterday saw a decline in share price on a report of falling user numbers in key markets like the U.S. and Europe, but in a sign of how it is firming up its business, Facebook is also making significantly more money and getting more sticky with its advertising, on the back of newer, more targeted ad formats like Sponsored Stores and mobile ads.
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Survey: Facebook Ads Purchased Mainly For Awareness, Not Leads

Survey: Facebook Ads Purchased Mainly For Awareness, Not Leads | Future Of Advertising | Scoop.it
A recent AdAge survey posed the question – “What do you use Facebook ads for?”  The answer was most certainly not to generate sales leads; an answer that came in next to last place.
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Mars Turns Out the Sweetest Creative

Mars Turns Out the Sweetest Creative | Future Of Advertising | Scoop.it
Four agency stars look back at their work on the candy brands being honored at Cannes...
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CIA Looks to Adland for Help With Talent Recruitment | Agency News - Advertising Age

CIA Looks to Adland for Help With Talent Recruitment | Agency News - Advertising Age | Future Of Advertising | Scoop.it

The CIA has reached out to shops to evaluate whether they may be suited for working with the organization down the road on its recruitment ad campaigns.

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Social Video Advertising - Why You Should Care | Position² Blog

Social Video Advertising - Why You Should Care | Position² Blog | Future Of Advertising | Scoop.it
Social Video Advertising - Why You Should Care. In continuation of our emphasis on videos from our earlier blog, 14 video tips for businesses on Pinterest, we continue to illustrate the importance of videos in the social media sphere today.
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Millennial: tablets account for 20% of mobile ad impressions, Android has 49% share

Millennial: tablets account for 20% of mobile ad impressions, Android has 49% share | Future Of Advertising | Scoop.it
Mobile advertising firm Millennial Media this morning released its 'Mobile Mix' report covering its findings for the first quarter of this year. The report looks at trends in ad impressions ...
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Truth, Lies & Facebook Advertising

Truth, Lies & Facebook Advertising | Future Of Advertising | Scoop.it
What is the real value of Facebook's advertising business? One thing is for sure: Wall Street has no idea. And neither do Facebook advertisers. And therein lies the huge unspoken caveat to Facebook's $86+ billion IPO.
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C&A displays Facebook fashion Likes

C&A displays Facebook fashion Likes | Future Of Advertising | Scoop.it
When you go shopping for fashion, it's always good to get a second opinion.
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Ad Agencies Slowly Going Digital

Ad Agencies Slowly Going Digital | Future Of Advertising | Scoop.it
Long criticized for hanging onto the Mad Men era of advertising for far too long, ad agencies are steadily moving into the Internet age, according to data released today by Advertising Age.
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Adobe Finds Search Remains Biggest Driver of Advertising Spend

Adobe Finds Search Remains Biggest Driver of Advertising Spend | Future Of Advertising | Scoop.it

Adobe Finds Search Remains Biggest Driver of Advertising Spend While Social and Mobile Maintain Growth. Findings Based on Data from Adobe Digital Index

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Is An Online Ad Still An Ad If Nobody Saw It?

Is An Online Ad Still An Ad If Nobody Saw It? | Future Of Advertising | Scoop.it
That's the question an initiative called Making Measurement Make Sense -- or 3Ms -- is wrestling with. Backed by the Interactive Advertising Bureau, 4A's, the Association of National Advertisers, the Media Ratings Council, MediaLink and Bain Consulting, 3Ms wants a whole new definition of an ad, based on whether anyone actually saw it.
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Interview with Alex Butler founder at The Social Moon

Interview with Alex Butler founder at The Social Moon | Future Of Advertising | Scoop.it

My interview on the rather good Clever Peeps advertising and marketing blog, worth a look just to laugh at my hat :-)

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No room for Don Drapers in age of digital advertising

No room for Don Drapers in age of digital advertising | Future Of Advertising | Scoop.it
The iconic image of Don Draper in a sleek suit, martini in one hand, ad campaign in the other, will return to TV screens around the world when the fifth series of Mad Men airs at the end of the month.
But for America's real-life Drapers, the advertising executives of Madison Avenue, their jobs may soon be a thing of the past.
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Martin (Marty) Smith's comment, March 16, 2012 12:16 PM
Yes old Don would be unemployed having outlived his usefulness by at least 20 years. Makes for great TV though. Marty
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Case Study: How & Where did Google made $37.9 Billion Revenue | All Infographics

Case Study: How & Where did Google made $37.9 Billion Revenue | All Infographics | Future Of Advertising | Scoop.it
Infographics on How and Where did Google makes most Revenue of $37.9 Billion Profit Case Study from Google Advertising in Finance & Insurance related keyword...
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Hyper Island | Writing the Book on the Future of Advertising

Hyper Island | Writing the Book on the Future of Advertising | Future Of Advertising | Scoop.it

Join us as we write the book on the future of advertising,

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Karen Goldfarb Copywriter's comment, June 30, 2012 10:29 AM
Interesting. Not sure what it means we do next.
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Now US newspapers are hit by downturn in online advertising

Now US newspapers are hit by downturn in online advertising | Future Of Advertising | Scoop.it
As if the news for the US newspaper industry couldn't get much worse, it now appears that online advertising is vanishing.
According to the Newspaper Association of America, digital advertising revenue in the first quarter at newspapers rose just 1% from a year ago. That's the fifth consecutive quarter that growth has declined...
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Twitter finds footing in advertising, projected to generate $1 billion in revenue in 2014

Twitter finds footing in advertising, projected to generate $1 billion in revenue in 2014 | Future Of Advertising | Scoop.it
Swapping 140-character messages is big business. After a long road to monetization, Twitter may now be on track to rake in $1 billion in 2014, far earlier than analysts have predicted.
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How to sell cookies to the public

How to sell cookies to the public | Future Of Advertising | Scoop.it
Websites are required by law to explain what cookies are, but will consumers opt to have their data tracked? The ad industry hopes so.
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Google+ a Ghost Town as Brands Decamp for Pinterest | Digital - Advertising Age

Google+ a Ghost Town as Brands Decamp for Pinterest | Digital - Advertising Age | Future Of Advertising | Scoop.it
While the digital marketers say Google+ is an empty city where the masses go to set up a profile but then seldom return, Google doubles down on the investment.
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Are Brands Wielding More Influence In Social Media Than We Thought? - Forbes

Are Brands Wielding More Influence In Social Media Than We Thought? - Forbes | Future Of Advertising | Scoop.it
As one who has read, dissected and written about many a study regarding social media, brands and consumers, I can tell you I for one was quite surprised to see read the findings of a survey recently conducted by Market Force – a worldwide leader in customer intelligence solutions.

 

In querying more than 12,000 consumers in the US and UK, they wanted to see how consumers engaged with varying industries – retail, restaurant, travel, entertainment and financial businesses to be specific, via the big dogs of social media: Facebook, Twitter, LinkedIn and Google+.
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Advertising: the trust factor

Advertising: the trust factor | Future Of Advertising | Scoop.it
For the vast majority of digital users, trust lies first and foremost in recommendations and opinions from their peers.
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Prudes Freak Out Over Clothier's 'Strip for Likes' Facebook App

Prudes Freak Out Over Clothier's 'Strip for Likes' Facebook App | Future Of Advertising | Scoop.it
Considering the staggering amount of actual filth on the Internet, what's truly shocking is that people get so worked up about marketing campaigns that dare to be a little bit salacious.
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Advertising Gets a Face-lift To Attract Young Talent

Advertising Gets a Face-lift To Attract Young Talent | Future Of Advertising | Scoop.it

A look at Open Advertising, a new initiative fighting the negative connotations of the ad business.

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The Ups and Downs of Using 'Stack' Systems

The Ups and Downs of Using 'Stack' Systems | Future Of Advertising | Scoop.it
When you go shopping for groceries, do you prefer an array of local specialty stores (the butcher, the baker, the greengrocer and the fishmonger)? Or would you rather visit a full-service market for one-stop shopping?
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The Death of Pay Per Click Advertising (PPC) | Social Media Today

The Death of Pay Per Click Advertising (PPC) | Social Media Today | Future Of Advertising | Scoop.it
For something that’s been around for just a few years, PayPer Click advertising, or PPC has become an established part of online marketing for many companies. Put simply, “Paid search marketing is the process of gaining traffic by purchasing ads on search engines. It is sometimes referred to as CPC (cost-per-click) or PPC (pay-per-click) marketing, because most search ads are sold on a CPC / PPC basis.” (Source: Search Engine Land). Yet while PPC seems to have become a staple of online marketing, there are clear signs that it is dying out as a lone marketing resource. For example, recent research has revealed that just 18% of SMEs using Google Adwords actually recoup their investment (Source: YouGov).
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