Dr Pepper has just launched a new diet drink aimed at men, called Dr Pepper Ten. Because dudes apparently "don't drink diet", the brand is aggressively pushing the line that this is a soda for real men, with "no women allowed" There is a mucho macho TV spot and a Facebook app that blocks women and boasts such manly content as a top 10 list of "Man'Ments". Inevitably, there are people who have taken offence at these testosterone-heavy sales tactics. The Dr Pepper Facebook page has turned into a (hastily moderated) standoff between the offended and the amused. One comment reads: "I AM NOT A MAN AND WILL DRINK THIS. MU HAHAHAHA." Another states: "You need to re-evaluate your marketing campaign. You're right, Dr Pepper is not for women, I certainly will NEVER buy it again." Please. Calm down and turn caps-lock off. It is just an ad.