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Connected Car Market Opportunities

Connected Car Market Opportunities | FUTURE-PROOF MARKETING | Scoop.it

The connected car market is booming as consumers choose for vehicles that offer them comforts and convenience of a wide range of digital innovations.

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Good overview of the connected car market in Europe but applicable anywhere.

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FUTURE-PROOF MARKETING
Trend-Based Digital Marketing Strategy
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What's Wrong With Customer Experience? (Infographic)

What's Wrong With Customer Experience? (Infographic) | FUTURE-PROOF MARKETING | Scoop.it

Create powerful, digital customer experiences that drive loyalty and growth.

FRANK FEATHER ~ Business Futurist's insight:

Simple infographic explains customer experience frustrations. Fact is, majority of companies are clueless about customer experience, both about what customers expect but, far more importantly, why they expect what they expect. This infographic hints at some of that.

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The Impact of Color on Digital Marketing

The Impact of Color on Digital Marketing | FUTURE-PROOF MARKETING | Scoop.it
Before you launch your next social media campaign or design your next piece of content, landing page, website or logo, take a moment to think about the psychology of colour. It may change the success
FRANK FEATHER ~ Business Futurist's insight:

Excellent comprehensive article on the psychology of color in marketing.

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Content and Social Marketing: Takeaways from 6 Case Studies

Content and Social Marketing: Takeaways from 6 Case Studies | FUTURE-PROOF MARKETING | Scoop.it

Last week, over a thousand marketers joined us in Las Vegas for MarketingSherpa Summit 2016.

FRANK FEATHER ~ Business Futurist's insight:

Good article with details of key takeaways of case studies in content and social marketing.

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The Future of MarTech

The Future of MarTech | FUTURE-PROOF MARKETING | Scoop.it

Five MarTech predictions Marketing Technologists can ruminate on. See what the future of MarTech holds.

FRANK FEATHER ~ Business Futurist's insight:

Excellent article which essentially boils down to how do you deliver, market, and measure the customer's experience?

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Search - Social - Content: Reaching Digital Marketing Maturity

Search - Social - Content: Reaching Digital Marketing Maturity | FUTURE-PROOF MARKETING | Scoop.it

Columnist Jim Yu shares insights on how brands can successfully integrate search, social and content into their digital campaigns.

FRANK FEATHER ~ Business Futurist's insight:

Excellent comprehensive article on how to become a mature and digitally transformed marketing organization.

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Google will Ban all Flash Ads in 2017

Google will Ban all Flash Ads in 2017 | FUTURE-PROOF MARKETING | Scoop.it

Google has announced that its entire advertising network, comprising of the Google Display Network and DoubleClick Digital Marketing, will be transitioning away from Flash-based ads to a 100% HTML5 solution over the next year.

FRANK FEATHER ~ Business Futurist's insight:

DEATH of FLASH. Good riddance to this crap software. Thanks Google.

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5Ws of Digi-Marketing (my latest blog post)

5Ws of Digi-Marketing (my latest blog post) | FUTURE-PROOF MARKETING | Scoop.it
The basic 5Ws rule of content is WHO+WHAT+WHEN+WHERE+WHY. The W5 formula applies to Content Marketing and indeed to Digital Marketing in its entirely (as shown in the diagram).  However, the key central element throughout is WHY, not WHO.


FRANK FEATHER ~ Business Futurist's insight:
Being accustomed to drive sales through advertising, most CMOs are doing Digi-Marketing backwards. They are locked into thinking about WHAT their advertising should say and WHERE to place it. This puts the cart before the horse. Marketing today is driven by the customer, so you must first determine WHOM you are trying to reach, and particularly WHY they might be interested.
Once that is decided, then figure out WHAT they want or need, and WHERE and WHEN they want it. And in each case, you must always ask WHY? Only then will you come close to understanding what drives customer motivations and expectations in the digital era.
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Mobile Marketing in the Fast Lane, with Self-Driving Cars

Mobile Marketing in the Fast Lane, with Self-Driving Cars | FUTURE-PROOF MARKETING | Scoop.it
From George Orwell predicting the overwhelming reach of television in 1984 to the video phone calls in Back to the Future, it seems that technology often..
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With their captive audiences, self-drive cars could be the ultimate in Mobile Marketing.

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Biggest Challenge for Digital Marketers

Biggest Challenge for Digital Marketers | FUTURE-PROOF MARKETING | Scoop.it

What is the biggest challenge for digital marketers? We asked local leaders; here's what they had to say:

FRANK FEATHER ~ Business Futurist's insight:

Given a Digital Marketing Mix (no, not the 4Ps),  the main challenge is to help buyers navigate their journey.

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Who Drives Digital Strategy? No, not CMO nor CIO.

Who Drives Digital Strategy? No, not CMO nor CIO. | FUTURE-PROOF MARKETING | Scoop.it

The rise of digital has created unparalleled opportunities for retailer marketers to demonstrate why their discipline is best placed to make sense of businesses’ new relationships with their customers.

FRANK FEATHER ~ Business Futurist's insight:

Interesting article with views from CMOs about who drives Digital Strategy in their organizations. All of them are wrong! Neither the CMO nor the CIO drive digital strategy. The ones who implement it are the entire C-Suite under the CEO (not even mentioned here). But the strategy itself is driven by the Digital Customer. Overlook that, and you fail.

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Brick-n-Mortar Retail Era is Ending

Brick-n-Mortar Retail Era is Ending | FUTURE-PROOF MARKETING | Scoop.it
Analysts at RBC Capital Markets believe this is part of a larger trend in retail, as more customers shop online instead of in stores.
FRANK FEATHER ~ Business Futurist's insight:

As forecast in my 1997 book Future Consumer.com, brick-n-mortar retailing is being killed by Amazon and other online shopping sites.


Thousands of stores of every size will  close, as will hundreds of Malls unable to fill vacated retail space.


What remains will be digitally transformed into customer experience centers and digital shop window kiosks within an omni-channel environment.

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5 Trends Shaping the Consumer of 2030

5 Trends Shaping the Consumer of 2030 | FUTURE-PROOF MARKETING | Scoop.it
In light of dramatic changes in the consumer landscape, how can retail and packaged-goods executives prepare for the future? A McKinsey & Company article.
FRANK FEATHER ~ Business Futurist's insight:

Excellent article from McKinsey (can download the PDF)

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Why Improved Digi-Marketing Operations are Essential to Transforming Your Business

Why Improved Digi-Marketing Operations are Essential to Transforming Your Business | FUTURE-PROOF MARKETING | Scoop.it

Struggling to keep up with rapidly evolving consumer behavior? Digital marketing operations can bridge the divide between what customers expect and what they get. A McKinsey & Company article.

FRANK FEATHER ~ Business Futurist's insight:

Marketing operations boost marketing effectiveness by 25%, as measured by ROI and customer-engagement. While marketers are engaged in various “digi-transform” efforts to reshape their operations and business models, many efforts fail to deliver. One survey found that 84% of marketers do not even have a formal content strategy or distribution process and they lack any kind of formally managed content supply chain. This cannot continue!

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IoT Suits Retail’s Digi-Transform Potential

IoT Suits Retail’s Digi-Transform Potential | FUTURE-PROOF MARKETING | Scoop.it

The Internet of Things is poised to transform the retail industry, virtually eliminating the choice/customization trade-off and redefining sources of competitive advantage.

FRANK FEATHER ~ Business Futurist's insight:

IoT gives retailers the ability to offer increased choice as well as customized or tailored offerings.

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Psychological Influences of a Buyer

Psychological Influences of a Buyer | FUTURE-PROOF MARKETING | Scoop.it
When you analyze website data, performance and lead conversions, how often do you take this process a step further to look at the things you can’t see in the data? For example, you can see that man…
FRANK FEATHER ~ Business Futurist's insight:

Each customer is as individual as their finger prints. We all behave differently based on different psychologies and ways of thinking. Digital marketing allows us to understand much more about the "why" of customer behavior and purchase decisions.

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9 Referral Marketing Ideas To Influence Social Buying Behavior

9 Referral Marketing Ideas To Influence Social Buying Behavior | FUTURE-PROOF MARKETING | Scoop.it

Internet retailers are shifting gears to determine the formula of success in an increasingly busy social space.

FRANK FEATHER ~ Business Futurist's insight:

Consumers look for exclusive shopping incentives when buying online. Above all they want fast delivery and low price. These are among 9 main elements of consumer influence.

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Connected Car Market Opportunities

Connected Car Market Opportunities | FUTURE-PROOF MARKETING | Scoop.it

The connected car market is booming as consumers choose for vehicles that offer them comforts and convenience of a wide range of digital innovations.

FRANK FEATHER ~ Business Futurist's insight:

Good overview of the connected car market in Europe but applicable anywhere.

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5 Ways To Completely Revamp Your Digital Marketing Campaign

5 Ways To Completely Revamp Your Digital Marketing Campaign | FUTURE-PROOF MARKETING | Scoop.it

The digital marketing campaigns are becoming sophisticated with each passing day.

FRANK FEATHER ~ Business Futurist's insight:

Check list to help you review and revamp your marketing campaign.

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15 Classic Marketing Models

15 Classic Marketing Models | FUTURE-PROOF MARKETING | Scoop.it

A review of 15 classic marketing models to include when developing your marketing and digital marketing plans.

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Overview of 15 classic marketing models to choose from.

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What to Tell Your Content Team to Get Great Results

What to Tell Your Content Team to Get Great Results | FUTURE-PROOF MARKETING | Scoop.it
Your internal team may not have time to create the content you need to drive a successful digital marketing campaign, and that’s okay! Digital marketing is such a diverse and complex field that lea…
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Article about how to set up and operate a digital content marketing team.

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7 Skills CMOs Need in Digital Marketing Era

7 Skills CMOs Need in Digital Marketing Era | FUTURE-PROOF MARKETING | Scoop.it
This week, BCG introduced a study on Agile Marketing Organizations with a focus on the changing role of CMO’s — the top marketing honcho in most organizations — and the expanded view of marketing in organizations. If it ever had a place in marketing, digital marketing ensured the demise of non-agile marketing. You know, marketing
FRANK FEATHER ~ Business Futurist's insight:

Good summary article of skill set needed by digital marketing CMO.

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Why a Digital Strategy is a Customer Strategy

Why a Digital Strategy is a Customer Strategy | FUTURE-PROOF MARKETING | Scoop.it

With clients’ expectations becoming more demanding, it is essential for any business to have a customer strategy when making any business decision.

FRANK FEATHER ~ Business Futurist's insight:

Changing the way you do business to make your digital strategy truly customer-centric is no simple task, requiring a shift in priorities and careful planning. But it will undoubtedly pay off, giving you that competitive edge to reap dividends many times over for the foreseeable future.

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Digital Ad Spending Climbs Around the World

Digital Ad Spending Climbs Around the World | FUTURE-PROOF MARKETING | Scoop.it

Global Media, Digital Ad Spending Climbs Around the World

FRANK FEATHER ~ Business Futurist's insight:

There is a continuing shift towards digital ad spending in all markets.

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Top 10 Digital Marketing Resolutions for Hotels

Top 10 Digital Marketing Resolutions for Hotels | FUTURE-PROOF MARKETING | Scoop.it

Dynamic Rate Marketing (DRM) Technology: By providing real-time rates and availability on the home page, special promo tiles/banners or special offers on the hotel website and through digital marketing initiatives, hotels “shorten” the...

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The digital transformation of hotels.

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State of the Internet: Mobile Advertising is the Future

State of the Internet: Mobile Advertising is the Future | FUTURE-PROOF MARKETING | Scoop.it

The success of digital marketing does not require any assurance from the fortunetellers, it is all evident in the data. All you may need is a reliable source and some help from an advertising agency.

FRANK FEATHER ~ Business Futurist's insight:

Nice rundown of 5 marketing trends, with simple infographics.

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Curated by FRANK FEATHER ~ Business Futurist
Helping you Future-Proof and Digi-Transform your Business with Leading-Edge StratEDGY Solutions. C-Suite Consulting, Board Advisory, Interim-CEO, Board Member, Keynote Speaker. Special Advisor to China on Modernization. 30-year track record.