"[...] beginning the year with questions, rather than resolutions.
Jennifer recently asked 11 Questions (About Libraries) That Need Answers. And Doug Johnson added a few of his own in a Blue Skunk Blog post. (See below.)
How will you make a difference for students?How will you make your work the answer to the priorities/problems that keep your principal up at night?How will you use student data to make instructional and programatic decisions?How will you measure success?How will you connect the dots between your work and student learning?How will you share this data with your administrators and community?How will you ensure your diverse population sees themselves in your space (as well as in your collection)?How will you dispel negative/outdated library stereotypes?How will you grow your PLN?How will you help strengthen our profession by sharing your work beyond the walls of your school.How will you make sure everyone who walks into the library sees a focus on students (instead of stuff).Doug’s Follow Up Questions:What new skills will you learn this year that you can teach your students and staff?What rules can you change to make your library a more user-friendly place?What is your library’s “purple cow?” (Boring is always the riskiest strategy – Godin)How can you demonstrate leadership in your building? What are you willing to take responsibility for?What can you do to get the non-connected members of our profession* who you know connected, changing, and good representatives of the library field?Have you asked yourself about your personal commitment to the field? Are you still a librarian in order to make the world a better place?
We are seeing faster and faster changes in the technological landscape. In fact, in the past few years cloud computing has gone from an abstract idea to state-of-the art storage that we cannot do ...
"...as librarians, we should have an interest that transcends that business approach. We are curators of knowledge and culture and embed products, tools, objects and strategies to add value to the trans-literate environments of our communities.At the day-long seminar Revolutionizing Libraries with Social Media, co-ordinated by ARK Group Australia, I explored these issues with the attendees, ranging from the obvious, to the ambiguities of workplace structures, digital preservation issues, content curation options, community, collaboration, personal social networking vs corporate social strategy, e-services, and more. My colleague Lisa Nash from the Learning Exchange, Catholic Education, Parramatta Diocese also explored eBooks and eServices.
Always at the heart is our need to ensure that social media empowers connections within and beyond the library. We are ‘letting go’ – in order to allow our customers, patrons, or corporate clients to shape these services with Apps, eResources, recommendation services, or strategic information delivery systems. Not every library will benefit from the same social media tools. But every library can develop new options for marketing their services and change the way their clients or community interact with the library."
"QR Codes ("Quick Reference" Codes) are essentially 2-dimensional barcodes. They can contain hundreds of times more data than conventional 1-dimensional barcodes. Initially created for use in the shipping industry, they are gaining popularity for marketing to people with smart-phones." Source: Library Success: A Best Practices Wiki
If you’re new to the Alert, I need to let you know that it is a TREMENDOUS research tool! We have a library of over 2500 articles on a wide variety of marketing technology topics, providing you with quick tutorials, tools, insight, etc., so that you can quickly learn and apply to your everyday to long term work. Key to using the Alert as a research tool: use the Filter and either search by tag or search by keyword. Example: Suppose you’re interested in Google+. Go to Filter, click/tap Google+, and you’ll have 31 article synopses from which to choose. The Alert may be one of the best learning tools for today’s B2B marketer!
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This clip features the first of four lessons that Jansen learned in his quest to transform his company’s marketing strategy into a content-rich experience for customers. Others include:
Managing processes that best serve customersUsing the right toolsThe one thing he wished he knew before he started.
To hear the rest of Jansen’s lessons and confessions in his journey towards “pull” marketing, watch the full, free presentation from last year’s B2B Summit in the MarketingSherpa Video Archive.
Worth the 5 minutes: can your employees create excellent video content for your customers (and for you!). Perhaps this is a solution that increases the flow of content while keeping your employees engaged.
Whether it is fear of change or legitimate concerns about shifting the status quo, most of the innovation in social is taking place in marketing and communications, rather than on a broader organizational basis. This puts many marketers in the unique position of being social evangelists and driving change in the organizations they work for.
So what should marketers do to drive broader based social business change in their organizations?
Be inclusive. Consider how the programs you are running impact other functions and read them in.Look beyond initial implementation. What business processes may be impacted by the programs or innovations you are implementing? Plan for the long term.Go beyond your own set of metrics. Explore data from other parts of the organization that may demonstrate the success of your programs.Gather internal feedback. Don’t just consider customer reactions. Understand employee reactions before and after you implement. Employees are often closest to both the products and customers you serve and might have an idea you have not of thought of.Use the outside inside. Think about how external programs relate to internal programs or might translate to something that could be implemented internally. Work cross functionally to explore this premise and make it happen.
This is hard: it requires time, effort and the ability to incorporate evangelism into your everyday strategy. For the SME, I have doubts. For the monolithic, it's a requirement.
One site owner claimed that adding Google authorship caused a drop in traffic and removing authorship triggered a Google retaliation in the form of an even more dramatic traffic drop. Is this possible, or could there be another "smoking gun"?
Alex Yumashev created quite a stir with his claim that Google authorship decreased his traffic by 90 percent. He certainly got my attention, as I had recently spoken at a conference as a proponent of authorship and had also written "Google+: A Quick Start Guide" to help people get started with authorship.
The question remains: are their cases where authorship does more harm than good? I left a comment at the end of the Yumashev post that a key takeaway could be that "authorship and product pages aren't always a good match."
This hypothesis was both challenged and supported by other commenters weighing in. I have had the same debate when talking about this publicly. My conference speaking partner, Jim Rudnick agreed with me – product pages and authorship don't mix. Many conference attendees, including the moderator did not see it that way. I would love to find data on CTR by page type to put this argument to rest.
I've touted Google Authorship, but there's evidence that using Authorship on product pages does more harm than good. Use Authorship on content-related pages!
Now more than ever, marketers have access to an over-abundance of data. Here are 5 web analytics truths to take your web analytics practice to the next level.
What do you do with the data? Here are 5 fundamental analytic truths you can follow to get you where you want to be.
1. Think People and Process, Not Just Technology
2. Segmentation—Do or Die
You can easily report and derive insights with visitor segmentation, have quick visibility into buyer or non-buyer behavior, group content by asset type, measure gated or ungated content consumption, and relatively easily run a cohort analysis.
3. Gone Are the Visits—It’s All About the Visitors
With all this data readily available, we need to look beyond visit-based (or session-based) analytics to a more user-centric view. Again, the analytics platforms today provide the means to examine the entire visitor experience and user cycle. Explore data such as where visitors came from, what course they took between pages while on your website, and where they spent the most (or least) time during their visit and then in 2 or 3 visits later they converted and become customers. With this information, you’re able to gain increased awareness of visitors and how they interact with your content throughout the buying cycle.
4. Optimize What Matters Most
5. Deriving Insights Cannot Be Done in a Vacuum
How's your Google Analytics? Setup the way you need it so that you can derive value? More often than not, I find Google Analytics setup so that it provides a pat on the back, not insight. See above.
The number one key to un-boring B2B campaigns is thoroughly understanding the target audience. Who are your customers? I’m not talking demographics (age, income, education, etc.) or merely psychographics (attitudes, behaviors) here. You need to know your customers’ persona(s). What is their story? What really floats their boat? What is so unique about them that if you speak to that uniqueness they will say, “Wow, that company really gets me!”
We're all witty, snarky, funny, etc. But it's a dangerous road to travel: one person's wit is another person's sarcasm. Rather than creating non-boring content, consider delivering your content in a non-boring fashion, e.g. extended videos, Vine, infographics, comic strips, etc.
LeadSift has launched its cloud platform that scans millions of conversations across social media channels to find and deliver potential leads to businesses while also giving each lead a metric that classifies intent.
LeadSift makes it easy by delivering relevant leads.
Sift Through the Noise – LeadSift finds the conversations on social media that matter to you and filters out the conversations that are irrelevant.Deliver Quality Leads – Leadsift looks at users demographics, psychographics and existing conversation to ensure your lead is relevant.Engage with Ease – Keep track of LeadSift leads in their engagement platform and interact with them to build your customer relationships.
I rarely scoop anything product announcement-related, but this one caught my eye given the ongoing emphasis on social selling.
Twenty-two percent of marketing emails worldwide sent to subscribers who have opted in never reach their inboxes, according to a new study by email deliverability company Return Path. According to the company's “Inbox Placement Rate Benchmark Report,” 18% of email messages were either blocked or went missing, and another 4% were delivered to subscribers' spam or junk folders. Results in the U.S. were slightly better, with 14% of messages not making their way into recipients' inboxes.
The real question is: of the 22% (or in the US the 14%), of what portion was the B2B marketer aware?
Email marketing has come a long way from its early days when marketers would buy a list and release an impersonal and irrelevant blast campaign to anyone they could. Download this ebook to learn how email marketing has evolved and changed.
As a part of our never-ending quest to point out free downloads.
Last year we analyzed the tremendous growth of social channels and discovered that social diversity also was growing quickly. Our analysis begged the question: Do consumer brands and business brands use social channels in different ways?
Again, Eloqua users so not representative of the universe. However, FB usage far higher than LinkedIn, and that's a head scratcher.
Discover what your digital footprint says about you Does your digital footprint convey the message you want? If you don't know you should spend time figuring this out. In the 21st century our digital footprint conveys an important image and people should know what that is. Below are ideas that will enable you to explore and consider if your digital footprint conveys the message you want to share with the world. It will also give you ideas for activities you can do with your students so they can do the same.
This infographic shows the evolution of information search and usage, and the evolving roles of the future librarian. It was adapted from PewInternet.com, from a keynote address for the 2012 State University of New York Librarians Association Annual Conference.
Singapore is inflating a reckless bubble that is fooling the world into thinking it is a safe haven.
It has been just five years since the Global Financial Crisis, and the world – in brazen defiance of the lessons of 2008 – is already back to blowing massive bubbles and naively praising the countries that are benefiting from these “fool’s gold” economic booms. The Southeast Asian island nation of Singapore is currently inflating one of the most egregious examples of these post-2009 bubbles, and is displaying parallels to Iceland’s bubble that are causing me to believe that its boom will end in a similar (but not necessarily identical) manner.
Like Iceland in its heyday, Singapore’s economic stability and vitality – on the surface at least – has made it the envy of the world at a time when most Western economies are languishing with feeble growth, and high rates of unemployment and poverty. Singapore’s booming finance and real estate-focused economy has earned it the moniker “The Switzerland of Asia”, and finance professionals from all over the world are flocking to work there to take refuge from the hard-hit financial sectors in their home countries. Singapore’s unemployment rate is a mere 1.8 percent even as the country’s red hot construction sector has been attracting overseas workers, and a growing number of wealthy citizens are hiring domestic helpers from neighboring countries like the Philippines and Indonesia. The ranks of Singapore’s wealthy are growing rapidly thanks to the country’s asset bubbles, which is helping to fuel a luxury consumption boom in everything from high-end apartments to exotic supercars.
Even though Singapore is no longer an emerging market nation, I consider its bubble economy to be part of the overall emerging markets bubble that I have been warning about due to its strategic role and location in Southeast Asia, which is also known as ASEAN (Association of Southeast Asian Nations).
It is no coincidence that Singapore’s private sector loan growth began to surge immediately after the SIBOR dropped below one percent, causing total outstanding private sector loans to rise by a worrisome 133 percent since 2010:
Singapore’s M3 money supply, a broad measure of total money and credit in the economy, has been growing at a very high rate as well:
Low interest rates are helping to inflate a credit bubble in numerous sectors of the Singaporean economy, but the country’s household debt bubble is particularly alarming. Singapore’s ratio of household debt to gross domestic product recently hit approximately 75 percent, which is up from 55 percent in 2010 and 45 percent in 2005. Singapore’s household debt has risen by 41 percent since 2010, while household income has increased by only 25 percent and wages by a paltry 15 percent in comparison.
As concerning as Singapore’s credit bubble is already, it may grow far worse in the coming years because there is a strong probability that the U.S. Federal Reserve – with Janet Yellen now at the helm – will maintain its zero interest rate policy until as late as 2017.
The growth of Singapore’s credit bubble is inextricably linked to the country’s soaring property bubble because Singaporeans are going into debt to invest in property or buy more expensive houses than they can afford, similar to Americans during the U.S. housing bubble of 2003 to 2007.
Singapore’s property prices have approximately doubled since 2004, and are up by 60 percent since 2009 alone
Singapore’s property bubble has inflated the average price of a new 1,000-square-foot condo to approximately $1 million to $1.2 million Singapore dollars ($799,000 to $965,638 U.S.), effectively pricing out many middle class and younger workers, while transferring wealth – at least until the bubble pops – to older and wealthier Singaporeans.
A 2013 study by The Economist magazine showed that Singapore has the world’s third most expensive residential property market on a price-to-rent basis, making it 57 percent overvalued versus its long-term average, behind only Canada and Hong Kong (which I consider to have property bubbles of their own). Singapore’s rental yields are miniscule at under 4 percent, and the country’s 25.38 average house price-to-income ratio confirms the overvaluation reading given by the price-to-rent ratio. In contrast, the U.S.’ average house price-to-income ratio is 2.16, while Germany’s ratio is 4.78, the U.K.’s ratio is 6.73, and Japan’s ratio is 6.99.
Singapore’s rapidly rising housing costs have resulted in an inflation problem in recent years, which is unsurprising considering how much the country’s money supply has risen. An increasing money supply leads to the dilution of a currency’s value, which manifests itself in the form of inflation or higher living costs. As a result, Singapore as one of the world’s ten most expensive cities.
With the seemingly endless selection of technology tools available, how do educators choose the right technology tools to incorporate into their teaching? If you are in the situation of considering a new technology tool in your teaching, here are 7 steps to take as you choose which tool may be best for you -
You need to make some smart choices upfront when buying investment property.
Pays a Fair Cash-on-Cash Return you need to pro forma your deals and buy cash flow-positive properties that earn you decent returns – not those prize properties that are negative
Isn’t Too Risky an Investment All real estate is extremely high risk if you want to own real estate, consider simply taking fee simple title in your own name – or an entity you wholly own – to the properties you purchase. In addition, you must do the proper due diligence, analyze, test, review reports, etc., to make a lower risk real estate decision.
Doesn’t Require a Lot of Time or Managing You can earn more but some properties just require way too much time and management to make them smart investments. Examples include vacation rentals, low quality properties in bad areas, college rentals, etc. Nice boring properties rented for as long as possible to decent credit profile tenants seem to take the least time to manage.
You need to do some hard work, research, read up, and make smart, educated decisions to acquire the best real estate investments!
"David D. Burstein, a student at New York University and author of Fast Future: How the Millennial Generation is Remaking Our World, noted, 'A focus on nostalgia for print materials, penmanship, and analog clock reading skills will disappear as Millennials and the generation that follows us will redefine valued skills, which will likely include internet literacy, how to mine information, how to read online, etc.' Collective intelligence, crowd-sourcing, smart mobs, and the 'global brain' are some of the descriptive phrases tied to humans working together to accomplish things in a collaborative manner online. Internet researcher and software designer Fred Stutzman said the future is bright for people who take advantage of their ability to work cooperatively through networked communication. 'The sharing, tweeting, and status updating of today are preparing us for a future of ad hoc, always-on collaboration,' he wrote. 'The skills being honed on social networks today will be critical tomorrow, as work will be dominated by fast-moving, geographically diverse, free-agent teams of workers connected via socially mediating technologies.'" | via PEW Internet
Technology can actually make it easier to connect library patrons with an actual person.
Libraries are about more than just e-readers or any other media, as important as those things are. They are about more than just buildings such as the grand edifices erected by Carnegie money, or the sleek and controversial new design for the New York Public Library’s central branch. They are also about human beings and their relationships, specifically, the relationship between librarians and patrons. And that is the relationship that the foundation created by Microsoft co-founder’s Paul G. Allen is seeking to build in a recent round of grants to libraries in the Pacific Northwest.
"Through the use of innovative technologies and online resources, school libraries can now be available to students wherever—and whenever—they need them. “Flipped” or blended learning offers students the power of personalized instruction, through a mix of virtual and face-to-face interactions, at a student’s own pace. Embracing this concept is a must for student engagement and the future of the profession, say school librarians Joyce Valenza, Brenda Boyer, and Michelle Luhtala."