Storytelling – the one about bricklayers, a springboard and Knowledge Management, by Ian Wooler | Future Knowledge Management |

"From a knowledge management perspective, much has been written about the use of stories to share and transfer knowledge and to help explain key knowledge management concepts and ideas.  One such example is Steve Denning’s book The Springboard – how storytelling ignites action in knowledge era organisations.  According to Steve Denning “storytelling is the lifeblood of an organisation” and springboard storytelling is one way of helping audiences think about complexity and change."