Dr. Dan Kirsch's insight:
"Never try to teach a pig to sing. It's a waste of your time, and
it annoys the pig." (Robert Heinlein)
Many an enthusiastic KM'er has frittered away the hours, days, and weeks trying to do just that. It is rather unlikely that you'll be able to simply turn senior organizational leadership into "senior leadership with a deep understanding of all things that are KM." We can hope, but that's not exactly realistic.