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TV, new medias and marketing
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Rescooped by Aurélie Chazal from Tv connectée, Transmedia, Webdoc et nouvelles écritures
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Webséries, l’avenir des séries ? - Séries TV - Télérama.fr

Webséries, l’avenir des séries ? - Séries TV - Télérama.fr | TV, new medias and marketing | Scoop.it
France Télévisions lance “Les Opérateurs”, une webcomédie comme il en existe des dizaines sur le Net. Un format qui intéresse de plus en plus les grandes chaînes.

Via Veille digitale
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Top 10 des projets transmédia selon Eric Viennot

Top 10 des projets transmédia selon Eric Viennot | TV, new medias and marketing | Scoop.it

Top 10 des meilleurs projets transmédia, sélectionnés par Eric Viennot et commentés par le collectif.

 

[Synaptic]

Quelques projets tres intéressants dans cette sélection 


Via Geoffrey Laloux
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Télévision "enrichie" : deux écrans sinon rien

Télévision "enrichie" : deux écrans sinon rien | TV, new medias and marketing | Scoop.it
Alors que les téléspectateurs jonglent de plus en plus entre tablette et téléviseur, les chaînes proposent des contenus innovants, associant flux numérique et cathodique.

Via Veille digitale
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The Multilingual Net - A look at languages and the internet. (infographic)

The Multilingual Net - A look at languages and the internet. (infographic) | TV, new medias and marketing | Scoop.it

A look at languages and the internet. Info covering global internet users, the languages they speak and how the web currently accommodates to these languages.


Via Brian Yanish - MarketingHits.com
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This week’s headlines from across Inside Network

This week’s headlines from across Inside Network | TV, new medias and marketing | Scoop.it
A roundup of all the news Inside Network brought you between Oct. 1 and 6.
Inside Mobile Apps
Tracking the convergence of mobile apps, social platforms and virtual goods.
Monday, Oct.
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The MIPCOM Daily Wrap 1: MIPJunior’s key quotes in 90 seconds!

The MIPCOM Daily Wrap 1: MIPJunior’s key quotes in 90 seconds! | TV, new medias and marketing | Scoop.it
New this market, the MIPCOM/MIPJunior Daily Wrap collects the previous day’s top quotes into a 90-second caspule, so you can see what happened, in a nutshell!
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MIPBlog Team Videoblog, day 1: MIPJunior & MIPCOM highights

MIPBlog Team Videoblog, day 1: MIPJunior & MIPCOM highights | TV, new medias and marketing | Scoop.it
MIPBlog’s James Martin, Angela Natividad and Stuart Dredge share their highlights of MIPJunior so far (think ‘digital kids’, apps & the like) and what they’re looking forward to at MIPCOM this week (think big announcements from YouTube, Angry Birds...
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Initiative Vermisste Kinder [Missing Children's Initiative] or Transmedia at its finest.

Initiative Vermisste Kinder [Missing Children's Initiative] or Transmedia at its finest. | TV, new medias and marketing | Scoop.it

Ntabo0: "Using several media channel to tell their story (across several platforms, complementing each other), they were able to engage and convert people into brand evangelist (active seekers in this case) and exponentially increase the search radius. This campaign is simply brilliant."


Via The Digital Rocking Chair, Simon Staffans
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Le 4e cahier de veille en ligne - Fondation Télécom - "Le transmédia dans tous ses états"- octobre 2012

Le 4e cahier de veille en ligne - Fondation Télécom - "Le transmédia dans tous ses états"- octobre 2012 | TV, new medias and marketing | Scoop.it

"Nous sommes toujours dans ces recherches de formes nouvelles vers des médias toujours plus immersifs pour rendre la sensation naturelle, et plus sophistiqués pour exprimer cette complexité inaccessible du monde. On a introduit le multimédia, puis l’hypermedia, le rich media pour y ajouter l’interactivité. Aujourd’hui commence à apparaître le transmédia où l’on va croiser l’histoire sur plusieurs terminaux (TV, tablette, mobile, affiche…)."

 

Dossier structuré en 3 axes :

 

- Avec le transmédia, le XXIème siècle créé le média a sa mesure

- Techniques et etchnologies du transmédia

- Perspectives stratégiques

 

 Et en glossaire précieux en fin de dossier.


Via Stalder Angèle
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Exclu : Visionnez une pub qualifiée d'homophobe censurée au Canada

Exclu : Visionnez une pub qualifiée d'homophobe censurée au Canada | TV, new medias and marketing | Scoop.it
L'organisme Gai Écoute et le Conseil québécois des gais et lesbiennes ont décidé de mener une action pour bannir une publicité des chaînes de télévision canadiennes. 

epuis, hier, jeudi 4 octobre, la publicité "crème glacée" pour la chaîne de pharmacies Familiprix s'est vu censurée, tout simplement, après un buzz impressionnant chez nos amis canadiens !

Cela fait des mois que la chaîne utilise des publicités ayant pour slogans "On se met à votre place". Le principe est simple : un pharmacie qui se retrouve face à son client imagine ce qui a pu lui arriver pour acheter tel ou tel médicament. C'est alors que le pharmacien a affaire à un jeune homme qui a un oeil au beurre noir. Il est vrai que nous n'aurions pas imaginé un tel scénario, mais de là à le faire retirer pour homophobie...


Via Trending Evolution
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MiniTrends for Maxi-Profits

MiniTrends for Maxi-Profits | TV, new medias and marketing | Scoop.it
Next month in my home base of Austin, there’s going to be a fascinating conference organized by my friends at Technology Futures: “MiniTrends 2012: A Conference on Translating Emerging Trends into Business Opportunities,” Oct 17-18, at the downtown...
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Social media case studies from Fidelity Investments, Advocate Health Care, Yoplait, and 15 more

These case studies (along with a bunch of career openings, new hires, and fantastic upcoming events) were featured in today’s edition of SocialMedia.org’s Big List. You can sign yourself up using our handy form on the right.
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A Taxonomy of Shit, A Clever Flowchart Categorizing the Word ‘Shit’

A Taxonomy of Shit, A Clever Flowchart Categorizing the Word ‘Shit’ | TV, new medias and marketing | Scoop.it
UK-based graphic designer Stephen Wildish has created a clever / funny flow chart titled A Taxonomy of Shit that groups the word “shit”, and how it is used, into different categories. This design was created for Stephen’s weekly Friday Project.
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[Tribune Libre] Le brand content est mort, vive le content marketing ?

[Tribune Libre] Le brand content est mort, vive le content marketing ? | TV, new medias and marketing | Scoop.it

Le marques prétendent, avec le brand content, passer du statut de 'marchand' à celui d'éditeur. Mais dans les faits, elles n'y parviennent pas toujours. Produire du contenu coûte cher et ne s'improvise pas.


Via Barbara Montero
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Transmedia World-Building

Transmedia World-Building | TV, new medias and marketing | Scoop.it

Erik Wecks: "A few years ago, the word “transmedia” became a hot topic among entertainment circles. We are already seeing the results with much more on the way in the next couple of years."


Via The Digital Rocking Chair
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Top 5 Best Practices in Transmedia Storytelling

Presentation to the Forum Transmidia, Sao Paulo, Brazil. Covers Robert Pratten's top 5 best practices in transmedia storytelling.

Via The Digital Rocking Chair, Nordine Ghachi
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Le crash d’un avion, version transmedia

Le crash d’un avion, version transmedia | TV, new medias and marketing | Scoop.it

(Jeff Balek)

 

Channel 4 a réalisé a reconstitué le crash d’un avion et en a fait un reportage. En quelques mots : ils ont fait s’écraser en plein désert un véritable Boeing 727 truffé de caméras et ils ont observé les conséquences de ce crash sur les éventuels passagers. Si l’expérience en elle-même est discutée (réservoirs vides, technologie des sécurités dépassées…), la dimension sociale que la chaîne a donné à son reportage est amusante. Elle a proposé aux internautes de s’inscrire à l’évènement sur sa page Facebook en l’échange de quoi ils recevaient un « billet d’avion » pour ce vol. Après l’expérience, les internautes pouvaient, selon la place virtuelle qui leur avait été attribuée, savoir s’ils s’en sortaient vivant ou non.

 

voir la présentation vidéo du reportage sur le site de Jeff Balek


Via Geoffrey Laloux
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Syfy Picks Up a Dystopian Survivor-Meets-Big Brother Knockoff

Syfy Picks Up a Dystopian Survivor-Meets-Big Brother Knockoff | TV, new medias and marketing | Scoop.it
Are American reality TV producers finally running out of sense-making ideas? Yesterday we learned that ABC picked up a Dutch-inspired celebrity diving show, and today Deadline reports that Syfy's bought a Chilean concept called Opposite Worlds.
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Watch a Walking Dead–Inspired CPR Commercial

Watch a Walking Dead–Inspired CPR Commercial | TV, new medias and marketing | Scoop.it
Leave it to zombies to give you a heart attack and bring you back to life just so they can zombify you. [TheUndeading/Heart and Stroke Foundation of Canada]
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New Original Web Series Round Up – New Content to Advertise Against

New Original Web Series Round Up – New Content to Advertise Against | TV, new medias and marketing | Scoop.it
I get a lot of emails about new web series and I've been sitting on them trying to figure out how to spin an article out of them.
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Two Compelling Social Media Trends for 2012 | Dec. 2011 Social Media Today

Two Compelling Social Media Trends for 2012 | Dec. 2011 Social Media Today | TV, new medias and marketing | Scoop.it
A new year is bearing down upon us—YIKES how did it get here so fast?  With holiday festivities in full swing, I’d like to spotlight two social media trends I see unfolding with wider breadth in the coming year.What are they?

 

What are they?

 

Transmedia and the Micro-Economy

 

First, ‘Transmedia’:

 

As social media goes beyond mere blogging and photo/video/music posts—it’s swiftly moving to become a platform to integrate an “experience” into the marketing schema. Transmedia is essentially a means of telling a story by using surrounding context to determine the meaning for a participant.

 

Take for example what Coca Cola (in collaboration with E-dologic) did last year. They created an amusement park where guests swiped an RFID (radio frequency identification) wristband at kiosks located with the park that instantly uploaded to Facebook what they were doing, where they were doing it and…(here’s the important part), how they were enjoying it.

 

E-dologic chief executive Enon Landenberg said: “We’re continuously looking for ways to connect the physical world with the virtual world. The idea behind “The Like machine” is an ultimate solution. It is an innovative and pioneering method, and through it the possibility to involve your Facebook friends in events and experiences that are happening to you around the world becomes a very true reality.”

 

This brings marketing to a ‘touchy feely’ level not previously attainable. Focus group and survey data, (which usually takes weeks to accumulate, decipher, and analyze), can now be reported—in real time. This trend will accelerate. Consider this scenario:

 

The Acme Company launches a new line of jeans slated for the "tween" market segment. Located in targeted stores are kiosks where customers can immediately swipe their cellphone's QR reader over a device that allows them to input comments, photos, and ratings of the jeans—then, immediately uploads it to the social media platform of their choice (Facebook, Google+, Twitter, etc). In a matter of hours, the marketing staff at the Acme Company can “see” what demographics their product is selling to and where it’s not.

 

This will span to restaurants, movie theatres—everywhere. The QR invasion and others like it are coming en masse!...


Via siobhan-o-flynn
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ALT-Minds - new French Transmedia project

ALT-Minds - new French Transmedia project | TV, new medias and marketing | Scoop.it

The collaboration of Lexis Numérique (creator of In Memoriam) and the European telecommunications giant Orange has given birth to an exciting new Transmedia project, Alt-Minds. The project is scheduled to launch on November 5th simultaneously on the Internet tablets, social networks, as well as in the real world. Baptised a total fiction by Eric Viennot (Co-founder of Lexis Numérique) , Alt-Minds is a paranormal thriller that combines the world of web fiction with investigative gameplay.


Via MIP Markets
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Transmedia Tuesday: Maybe You Should Drop Out of School

Transmedia Tuesday: Maybe You Should Drop Out of School | TV, new medias and marketing | Scoop.it

Chaunton: "Most transmedia stories are more or less fluff. [...] Every now and then, however, a transmedia story comes along to tackle something bigger, more serious, and more real" ...

L'école fait débat outre-Atlantique. Pour certains jeunes, elle ne donne plus envie de s'y former et certains sont prêts à s'en passer. Et ceux qui ont quitté le système, quels regards posent-ils sur l'Ecole ? Ce récit transmedia met en scène ces questionnements. A regarder de près car sa problématique est d'actualité aussi chez nous.


Via The Digital Rocking Chair
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What Internet Marketers Know That You Don’t

What Internet Marketers Know That You Don’t | TV, new medias and marketing | Scoop.it
I use the term “Internet Marketer” in the title here in a less than flattering way.
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How to piss off your designer friends

How to piss off your designer friends | TV, new medias and marketing | Scoop.it
Via Designspiration...
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