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A great transmedia networking opportunity ...

A great transmedia networking opportunity ... | TV, new medias and marketing | Scoop.it

The Creative Digital Content (CDC) Group are having their AGM at the end of the month. This is a great networking opportunity for anyone interested in Transmedia ... plus, you don't have to be a CDC member to attend. However, if you do decide to join the CDC, membership is free.

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Transmedia Companies Want ‘Story-Driven’ Tech People | Dice Blog Network

Transmedia Companies Want ‘Story-Driven’ Tech People | Dice Blog Network | TV, new medias and marketing | Scoop.it
The entertainment business is engaged in nothing less than the reinvention of narrative, and the leading edge is something called transmedia. It’s in this corner of storytelling that a next wave of developers, gamers, filmmakers, writers and composers are creating immersive story-telling experiences that employ a variety of media, delivered across platforms. But here, “cross platform” means more than just on your console one minute and your smartphone the next. It means on your phone, your PC, your iPod, your TV, in the theater.

Who’s Doing It?
Companies engaged in transmedia can be grouped into three general sectors. First, there are native companies whose focus is original content across mediums. Next are marketing companies who create a wide range of original content around an existing product — think Game of Thrones or Hunger Games. And finally are the tech businesses who create platforms that other people can use to distribute content across mediums.


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Social Signals, Quality Content And Search Marketing will Merge in 2013

Social Signals, Quality Content And Search Marketing will Merge in 2013 | TV, new medias and marketing | Scoop.it

"In May, 2010, Matt Cutts denied that social signals had an effect on search rankings. In December of the same year, he declared that they were actually starting to work in the buzz and signals they were able to get through social media into the site authority factor of their ranking algorithm. Six months later, Google+ was born.

 

The Penguin Update and subsequent tweaks to it have changed the way that search engine marketers approach aggressive optimization. The days of running rampant and blasting out bulk links are gone. Today, quality finally trumps quantity and the playing field has been leveled in a way that in essence puts a "governor" on how quickly they can ramp up the rankings on their domains.

 

As social signals grow in their effects on search rankings for both Google and Bing, the ability to create amazing content and promote it on social media is quickly becoming the most important technique that internet marketers have in their arsenal. In 2013, it will likely eclipse link-building as a ranking factor.

 

Here are three things you must understand to make it work for you today and to be ready for what lies ahead".

 

Find Out More: http://socialmediatoday.com/jd-rucker/954046/social-signals-quality-content-and-search-marketing-will-merge-2013


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Neil Ferree's comment, November 2, 2012 1:54 PM
My Crystal Ball doesn't work anymore but its good to see my Intuition is still in tact given that back on 2-21-12 I authored piece entitle "Social Shares is Becoming the New SEO" and reading between the lines on this piece ♦ supports the H1
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Transmedia will revolutionize storytelling as much as the printing press, says expert | Digital Trends

Transmedia will revolutionize storytelling as much as the printing press, says expert | Digital Trends | TV, new medias and marketing | Scoop.it

The future of movie storytelling has more to do with the technology outside of the movies than within, according to one transmedia expert, who says that we should expect stories to be revolutionized by modern technology in the same way that the printing press changed everything.


If you’re a moviemaker whose primary focus is creating the best movie you can imagine, the current movie industry has some bad news for you: That’s not enough anymore. Speaking at this year’s Cross-Media Forum in the United Kingdom, Sean Stewart – whose Fourth Wall Studios has worked on creating interactive marketing for movies such as The Dark Knight Rises and AI: Artificial Intelligence – said that what is needed now are more filmmakers who want to create the best worlds they can imagine..

 

...Reflecting the nerd demographic seemingly at the center of blockbuster movies these days, Stewart’s talk was called “Storytelling V: The Audience Strikes Back,” and described the shifting relationship between audiences and fictions in a world where everyone has smartphones, tablets and access to the Internet. He cited a recent Google survey that revealed that 77 percent of audiences are dual-screeners – That is, using another electronic device while also watching television – and suggested that, in order to maintain a close connection with their audiences, storytellers will have to learn to spread their talents across various media....

 

Read more: http://www.digitaltrends.com/cool-tech/transmedia-will-revolutionize-storytelling-as-much-as-the-printing-press-says-expert/#ixzz29gAm04Up


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Les10 meilleurs projets transmédia selon Eric Viennot

Les10 meilleurs projets transmédia selon Eric Viennot | TV, new medias and marketing | Scoop.it

Top 10 des meilleurs projets transmédia, sélectionnés par Eric Viennot. Le projet Blair witch, Prison Valley, Mission Braquo,... et vous quel est votre top 10 ?


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Le Web Doc, ou l'atelier du futur - France 3 Provence-Alpes

Le Web Doc, ou l'atelier du futur - France 3 Provence-Alpes | TV, new medias and marketing | Scoop.it

Mardi 23 octobre à 15:00 à la Friche de la Belle de Mai... Son enjeu : tracer les perspectives à la production, la diffusion, et la vente ou commercialisation de ce type d’objets transmédia que sont les web documentaires. Comment passer d’un usage d’innovation d’écriture à une perspective d’échange économique avec des professionnels, des publics ? Comment financer la création ?


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Creating Transmedia: An Interview with Andrea Phillips (Part One)

Creating Transmedia: An Interview with Andrea Phillips (Part One) | TV, new medias and marketing | Scoop.it

Henry Jenkins: "Phillips is one of the most thoughtful writers working in this space today: she manages to hit the right balance between pragmatism and vision, between describing the conditions under which transmedia producers work today and spelling out the long term potentials of this still emerging form" ...


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Data-Driven Brand Storytelling | Credible Story

Data-Driven Brand Storytelling | Credible Story | TV, new medias and marketing | Scoop.it
Credible stories are rooted in data, and your opinions add perspective. Develop more credible stories with these 6 steps for data-driven brand storytelling.

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The World Is Not Enough: Google and the Future of Augmented Reality

The World Is Not Enough: Google and the Future of Augmented Reality | TV, new medias and marketing | Scoop.it
There's so much lurking in that word, "annotate." In essence, Hanke is saying: What parts of the digital world do you want to see appear in the physical world?

If a Field Trip notification popped up about John Hanke, it might tell you to look for the East Bay hipster with floppy hair almost falling over his eyes. He looks like a start-up guy, and admits to being one despite his eight years at Google. He refers to its cofounders like old college friends. ("Sergey was always big on, 'You should be able to blow stuff up' [in Google Earth].") Not a kid anymore, Hanke sold an early massively multiplayer online gaming company to the legendary Trip Hawkins in the '90s, then co-founded Keyhole, which became the seed from which Google's multi-thousand person map division grew.

When maps got too big for Hanke's taste, he "ultimately talked with Larry" [Page], and figured out how to create an "autonomous unit" to play with the company's geodata to create novel, native mobile experiences. This is Google's Page-blessed skunkworks for working on this very specific problem. They are Google but they have license to be unGoogle.


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Smart TV and multi-screen advertising whitepaper reveals possibilities of increased viewer engagement with advertisers - Lost Remote

Smart TV and multi-screen advertising whitepaper reveals possibilities of increased viewer engagement with advertisers - Lost Remote | TV, new medias and marketing | Scoop.it
Smart TV and multi-screen advertising whitepaper reveals possibilities of increased viewer engagement with advertisers...

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60 secondes pour comprendre le transmédia Une nouvelle façon de suivre une histoire...

60 secondes pour comprendre le transmédia Une nouvelle façon de suivre une histoire... | TV, new medias and marketing | Scoop.it
Sur le collectif, le nouveau « 60 secondes pour comprendre » vous parle du transmédia, un nouveau genre de narration qui fait fureur.
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Transmédia : quelles conséquences pour les médias ? (2/2)

Transmédia : quelles conséquences pour les médias ? (2/2) | TV, new medias and marketing | Scoop.it

Comment les écrans multiples transforment-ils les métiers de l'information ? Quelles sont les stratégies à adopter pour y faire face ? Des professionnels des médias témoignent de l'irruption du transmédia dans leur univers de travail.


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Transmedia Companies Want ‘Story-Driven’ Tech People | Dice Blog Network

Transmedia Companies Want ‘Story-Driven’ Tech People | Dice Blog Network | TV, new medias and marketing | Scoop.it
The entertainment business is engaged in nothing less than the reinvention of narrative, and the leading edge is something called transmedia. It’s in this corner of storytelling that a next wave of developers, gamers, filmmakers, writers and composers are creating immersive story-telling experiences that employ a variety of media, delivered across platforms. But here, “cross platform” means more than just on your console one minute and your smartphone the next. It means on your phone, your PC, your iPod, your TV, in the theater.

Who’s Doing It?
Companies engaged in transmedia can be grouped into three general sectors. First, there are native companies whose focus is original content across mediums. Next are marketing companies who create a wide range of original content around an existing product — think Game of Thrones or Hunger Games. And finally are the tech businesses who create platforms that other people can use to distribute content across mediums.


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Fan Fiction Quand les fans refont l'histoire

Fan Fiction Quand les fans refont l'histoire | TV, new medias and marketing | Scoop.it
Créateurs et fans, les frontières se brouillent grâce au transmédia...

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Peut-on offrir une seconde vie à un dispositif transmédia ?

Peut-on offrir une seconde vie à un dispositif transmédia ? | TV, new medias and marketing | Scoop.it
Rachats de chaîne et rediffusions Le replay permettait déjà de prolonger la durée de vie des réportages et des séries auprès du public.

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What’s the Role of Transmedia Storytelling in Marketing?

What’s the Role of Transmedia Storytelling in Marketing? | TV, new medias and marketing | Scoop.it
Storytelling has taken on a different form in our digital world: transmedia storytelling. But what it is exactly? Find out more about it in my interview with a transmedia storytelling expert.

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The Surface Movement - Première pub commerciale de la tablette microsoft Surface

The Surface Movement - Première pub commerciale de la tablette microsoft Surface.

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L’armée de l’air recrute à l’aide d’un dispositif transmédia

L’armée de l’air recrute à l’aide d’un dispositif transmédia | TV, new medias and marketing | Scoop.it

L’armée a pour habitude de réaliser des campagnes de communication où les jeunes recrues se retrouvent en plein milieu des champs de bataille. Avec pour objectif de faire vivre la réalité et la diversité de ses métiers aux 15-24 ans, l’armée de l’air pousse la démarche plus loin en proposant un dispositif transmédia.


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Utiliser le transmédia pour promouvoir des contenus audiovisuels | Synaptic

Utiliser le transmédia pour promouvoir des contenus audiovisuels | Synaptic | TV, new medias and marketing | Scoop.it

[Synaptic]

 

Le but de cet article est de s'intéresser à l’utilisation des techniques transmédia pour assurer la promotion interactive d’un contenu cinéma / TV, susciter le bouche à oreille et inciter les (futurs) fans à s’approprier l’univers scénaristique afin de s’y impliquer.

 

La suite sur le blog de Synaptic


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Mercor's comment, October 30, 2012 7:44 AM
Great Article!!!
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[Tribune Libre] Le brand content est mort, vive le content marketing ?

[Tribune Libre] Le brand content est mort, vive le content marketing ? | TV, new medias and marketing | Scoop.it

Le marques prétendent, avec le brand content, passer du statut de 'marchand' à celui d'éditeur. Mais dans les faits, elles n'y parviennent pas toujours. Produire du contenu coûte cher et ne s'improvise pas.


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Retour sur "I love transmedia"

Retour sur "I love transmedia" | TV, new medias and marketing | Scoop.it

Vous n'avez pas eu la chance de participer à ce super événement ?
>> retrouvez en vidéo l'événement I ♥ TRANSMEDIA, la première journée organisée par Transmedia Immersive University (TIU) au Cnam.

Vous y étiez ?
>> soyez sympa et partagez avec vos amis les bonnes pratiques .

 

Et bravo aux organisateurs ;)

 

 


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France 4 vous propose de créer la télé du futur

France 4 vous propose de créer la télé du futur | TV, new medias and marketing | Scoop.it
TELEVISION - La chaîne du service public lance «TV Lab», un concours de création audiovisuelle ouvert à tous les moins de 40 ans...

 

A vous de créer la télé du futur! France 4 a lancé ce mardi «TV Lab», un «télé télé-crochet», selon la formule de Sandrine Roustan, directrice des programmes de la chaîne. Un projet créé en collaboration avec la direction recherche & développement de France Télévisions, qui réfléchit au PAF de demain.

 

Un concours de création audiovisuelle

 

«TV Lab» est «le premier concours de programmes de flux», explique Sandrine Roustan. Le principe? Un concours de création audiovisuelle ouvert à tous les moins de 40 ans. Les candidats déposeront leur projet sur www.france4.fr/tvlabdu 19 novembre 2012 au 14 janvier 2013. Ce site aura «une dimension pédagogique» et montrera aux Internautes toutes les phases de la création d’un programme de flux.

Un jury sélectionnera ensuite les neuf meilleurs formats. France 4 accompagnera le développement de neuf pilotes, qui seront diffusés courant juin 2013 au cours de trois soirées. Le public élira le gagnant, qui figurera sur la grille de la prochaine rentrée de France 4.

 

 L’innovation  à France Télévisions

 

 «“TV-Lab” est le fruit du travail de plusieurs unités de France Télévisions: recherche et développement, nouvelles écritures et veille», précise Emmanuelle Guilbart, DG déléguée aux programmes de France Télévisions.

Des unités qui travaillent sur les projets transversaux, transmédias et interactifs du groupe, tels que  «Le Vinvinteur» sur France 5 ou encore «Les nuits 4.0» sur France 4 (dont la prochaine édition est prévue le 21 décembre). «Elles sont tournées vers le fait que la télévision n’est plus qu’un simple écran, mais est multi-écrans», renchérit Sandrine Roustan.

 

 Bientôt une “jauge de conviction” à l’écran

 

En préparation, «Anarchie» sur France 5, un programme d’anticipation sous la forme d’un «JT-fiction» qui imagine «ce qui se passerait si la France sortait de l’euro et qu’il fallait réorganiser le pays avec peu de moyens», annonce Nathalie Notebaert, directrice de l’unité recherche et développement de France Télévisions.

« Nous réfléchissons aussi à la création de nouveaux contenus, mais aussi de nouveaux outils. Dans “C Politique”, nous intégrerons prochainement une “jauge de conviction”, qui indiquera si l’invité politique a convaincu», poursuit Antonin Lhote, de l’unité nouvelles écritures de France Télévisions. 

L’unité veille, quant à elle, « apporte des idées, c’est une sorte de cahier de tendances de la télévision», explique Antoine Boiley, secrétaire général de France 2. Car la télé du futur, c’est maintenant.


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Reebok lance une campagne transmedia dans les cinémas en France

Reebok lance une campagne transmedia dans les cinémas en France | TV, new medias and marketing | Scoop.it

[l'Agence Synaptic].

Reebok lance une grande opération interactive, inédite et multi écrans, utilisant le cinéma, le mobile et le digital.

 

Cette campagne interactive, présente dans 20 multiplexes en France, est associée à un solide dispositif media, via la diffusion du spot en format 30’’ dans plus de 1 300 salles de cinéma.

 

Le spectateur présent en salle aura la possibilité de « tagguer » avec Shazam le spot de la marque. L’application renverra le spectateur sur une page spéciale dédiée à la marque Reebok Classic, sur laquelle il pourra accéder à des contenus enrichis, tenter de gagner des places VIP pour le prochain concert d'Orelsan, découvrir la collection« Classic », acheter en ligne les derniers modèles, ou encore s’abonner aux comptes Facebook et Twitter de Reebok.

 

 


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Where Are the Hit TV Comedies?

Where Are the Hit TV Comedies? | TV, new medias and marketing | Scoop.it
Noticeably absent from the broadcast networks' schedules is any kind of breakout comedy.

 

Although this young fall television season has already delivered a successful new drama — in the form of NBC’s “Revolution” — noticeably absent from the broadcast network schedule is any kind of breakout comedy. Where is this season’s equivalent to Fox’s “New Girl,” a show that made its debut last year to much hype and hoopla, which then translated into strong ratings? Or CBS’s“Two Broke Girls,” another debut from last season that — while not as well-received — quickly found a sizable audience. A look at the Nielsen data from the last month reveals that so far, comedy hits are in short supply.

 

On Fox, “The Mindy Project” has struggled to connect with viewers. Its most recent episode on Oct. 9 drew 3.6 million viewers, down from the 4.7 million who tuned in to the series premiere. “Ben and Kate” has fared even worse, with 2.7 million viewers for its latest episode on Tuesday. Fox has ordered full seasons of both shows, but if they continue at these numbers, it is hard to believe that either one will see a second season.

 

For CBS, the only new comedy this season is “Partners” which had 6.1 million viewers for last Monday’s episode. That is a decent number, but it may not be enough for CBS, which has made a yearly habit of canceling its lowest-rated comedy — which “Partners” definitely is — as it did with “How to Be a Gentlemen” last year.

 

ABC’s new comedy “The Neighbors” has also performed decently with 6.5 million viewers, and more importantly, settled in that range over the last few weeks after a very quick drop from the 9.2 million viewers who watched the series premiere.

 

Justin Lubin/NBCMatthew Perry in “Go On.”

The lone bright spot, it seems, has been “Go On” on NBC. That Matthew Perry-led program finally stabilized on Oct. 9 — after a few weeks of steady declines — at 6.7 million total viewers, the highest audience total among all the new broadcast network comedies at this point in the season. It also has the highest rating in the 18-to-49 category among that same group of shows. But that is where the good news for NBC ends.

 

The network announced on Thursday that “Animal Practice” has been pulled from the schedule after its last episode on Wednesday had 3.9 million viewers. “Guys With Kids” and “The New Normal” may soon follow, as the most recent episodes of those series only reached 4.4 million viewers and 4.9 million, respectively.

 


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La RTBF lance un vaste documentaire transmédia sur les relations amoureuses

La RTBF lance un vaste documentaire transmédia sur les relations amoureuses | TV, new medias and marketing | Scoop.it

[Synaptic]

La RTBF vient de lancer son premier documentaire transmédia sur le thème des relations amoureuses.

 

Le dispositif transmedia repose sur :

 

- Émissions TV : chaque mardi, l’émission « Sans Chichis » fait un zapping ou reçoit un invité pour aborder la question de l’Amour.

 

- Doc TV : un film documentaire de 90 minutes diffusé au mois de décembre, intitulé « Le Prince Charmant ».

 

- Réseaux sociaux : une page Facebook et Twitter pour relayer les différentes informations et recueillir des témoignages.

 

- Radio : une série de dix émissions sur la radio Vivacité où les auditeurs sont invités à participer et interagir sur le thème de l’engagement.

 

- Presse : 3 dossiers spéciaux publiés mensuellement dans ELLE Belgique.

 

- Un concours organisé sur le site de la RTBF et qui invite les internautes à partager leur histoire. L’une d’entre elles sera sélectionnée pour compléter les dossiers dans ELLE.

 

C'est un dispositif ambitieux mais qui repose encore sur du transmédia "déconnecté" c'est à dire que les différents contenus ne sont pas diffusés en parallèle ou qu’ils ne sont pas connectés entre eux via un lien « digital » de type application second écran ou transmédia numérique reposant sur du Shazam ou une application de TV connectée.

 

Mais ne soyons pas injustes et reconnaissons que la vénérable RTBF se remue le popotin et œuvre à proposer des contenus dans un format plus moderne et dynamique.


Via Geoffrey Laloux
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