Have you heard of the expression social media myth? Would you recognize a myth if you heard one?
There are those who believe that social media is about joining the conversation, engaging with your customers and being authentic.
Then there are others who believe that if you can’t measure it, you can’t control it. For them, it’s all about setting goals, experimenting, testing, analyzing and measuring.
Why can’t we all get along?
The fact of the matter is that both are equally important. What draws people to social media (whether for business or pleasure) is the opportunity to have conversations with others and to share the stories that are important to them...
Via Martin Gysler