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Rescooped by Courtney Petrouski from Consumer Behavior in Digital Environments
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Eye Tracking 101: How Your Eyes Move on a Website

Eye Tracking 101: How Your Eyes Move on a Website | Fundraising technology | Scoop.it

Engage website visitors better by designing your site to match how people's eyes move on the page. Here are some surprising eye tracking stats to help.

 

Putting together a great looking website is a great start, but it is just a start.

 

True web design requires you to venture beyond the aesthetic and into the worlds of User Experience and Conversion Rate Optimization.

Knowing how the viewers of your site really see it can help to shine light on new and/or missed opportunities within your current design. It may also bring out the need for new elements or changes.

 

While there are plenty of options for improving CRO, eye tracking analysis provides some of the most useful information for optimizing your biggest digital marketing asset, your website.

 

A good design will catch people’s eye, but a great design will keep people on your site and get them engaged with your content. And while you shouldn’tunderestimate the power of good copy, your design is what people notice first.

 

We teamed up with our friends over at Single Grain to put together the infographic below in hopes that it will help everyone get a better, basic understanding of what eye tracking is and what it can do.


Via Russ Merz, Ph.D.
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Steve Baker's curator insight, February 19, 2014 7:37 AM

Designing clean, effective websites that work and deliver clients 

Mike Milazzo's curator insight, February 21, 2014 10:09 AM

When we get past all the ads.

Gonzalo Moreno's curator insight, February 22, 2014 6:55 AM

One of my students' favorite topics... XD

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How to Share Infographics on Social Media - Best Practices [Infographic]

How to Share Infographics on Social Media - Best Practices [Infographic] | Fundraising technology | Scoop.it
You should share infographics with your readers and social media fans! This post will show you how to do it the right way.

Via massimo facchinetti
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Richard Baxter's curator insight, February 5, 2014 4:46 AM

Golden rules or olden rules - innovation in infogrpahics is breaking some if not all of these rules!

Martin (Marty) Smith's curator insight, February 5, 2014 1:56 PM

Cool tips infographic about how to share infographics with attribution and on different social nets. 

Amy Williamson's curator insight, February 6, 2014 4:16 AM

Using infographics in social media, and how to do it right!

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5 Search Engine Optimization Trends For 2014 (Infographic)

5 Search Engine Optimization Trends For 2014 (Infographic) | Fundraising technology | Scoop.it

A previous report from Forrester Research established Search Engine Optimization (SEO) as the most important source of targeted traffic business owners can have for their websites, with organic web search or natural search sitting at the top of traffic sources. Digital marketers expect this trend to persist and would grow at a steady rate despite the proliferation and growing popularity of other traffic sources like social networks and other online or offline channels.

The following infographic describes some of the most anticipated SEO trends for the new year.


Via Lauren Moss
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Aziz Louksah's curator insight, January 28, 2014 4:07 AM

what to look for when thinking SEO in 2014? obviously Google updates and here's the most important bits

Saranne Davies's curator insight, February 6, 2014 4:21 AM

And..... here they are.

Succint.  Be customer friendly.

John Thomas's curator insight, February 12, 2014 12:53 PM
5 Search Engine Optimization Trends For 2014 (Infographic)
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The Most Effective Content Marketing Tip Ever | Feldman Creative

The Most Effective Content Marketing Tip Ever | Feldman Creative | Fundraising technology | Scoop.it

Sorry. I’ve been toting this one around in my pack for a while now and haven’t yet shared it with you. Here you go, the most effective content marketing tip you can possibly ever hope to hear.

Answer your prospects’ top 30 questions.

That’s it. Do it and enjoy the magic.

 

I’ll expand on the idea ever-so-slightly…

 

Your prospects aren’t going to buy your stuff until they get the answers they seek. Listen closely to the questions. Write them down. Then make each question the title of a blog post and publish the answers....


Via Jeff Domansky
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Nicoline Maes's curator insight, January 24, 2014 10:12 AM

Beantwoord de vragen van je klanten. DE beste en simpelste contentmarketing #tip EVAH. Het gaat niet om jou! #Content

Valerie Sing's curator insight, January 29, 2014 2:35 AM

A 90/90/30 rule to creating blog posts. 90 pieces of content (30 blog posts, 30 videos, 30 podcasts) in 90 days based on 30 questions. Writing posts are easy enough, but to achieve this means getting up to speed with your video and podcasting skills.

Marie Clement's curator insight, January 29, 2014 10:00 AM

This makes perfect sense - it's all about knowing your customers and communicating with themin a way that they respond to and content is key!

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5 Tips From Great Content Curators - Curatti

5 Tips From Great Content Curators - Curatti | Fundraising technology | Scoop.it
Best way to learn content curation is from cuators such as Jan Gordon, Brian Yanish, Robin Good, Ana-Cristina Pratas, Cendrine Marrouat & Scoopit team.
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Marc Rougier's curator insight, January 21, 2014 12:31 PM

Everybody has heard about content curation by now. Every Internet marketer is a curator. Let's bring it to the next level: 5 tips from great curators, shared by @Martin (Marty) Smith, posted on @ janlgordon's Curatti.


Gamification, Customization, Dedicated site, Love and Cross-platform.


With master curators @Brian Yanish - MarketingHits.com, @ janlgordon, @Ana Cristina Pratas, @Robin Goodand @Cendrine Marrouat - cendrinemarrouat.com inside. Thanks much @Martin (Marty) Smith (very much part of the master curators) and to the scoop.it community for making all of us better. 

Lori Wilk's curator insight, January 21, 2014 2:56 PM

Great actionable tips- And of course, curate what you LOVE

Martin (Marty) Smith's comment, January 27, 2014 10:21 PM
Thanks Marc and Guillaume. Appreciate your letting me play with such a magic wand of a tool. If I am a "master curator" it is due to the generosity, trust and kindness you showed me. Hope I've repaid your kindness with advocacy, feedback, input and by using a tool I find invaluable to creating successful Internet marketing. Marty
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6 New Rules for Becoming a Google+ Hangouts Hotshot in 2014 - Copyblogger

6 New Rules for Becoming a Google+ Hangouts Hotshot in 2014 - Copyblogger | Fundraising technology | Scoop.it
Demian Farnworth provides six rules that will help you run a Google+ Hangout show that makes people take notice.

Via Jaana Nyström
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Jaana Nyström's curator insight, January 3, 2014 2:15 PM

I agree 100% with Demian.

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Using the Social Integration of Google Services to Your Advantage

Using the Social Integration of Google Services to Your Advantage | Fundraising technology | Scoop.it
How to Leverage Google's Integration of Gmail, Google+ Profiles, YouTube, Email, Events, Hangouts and Calendar to Your Benefit.

Via Jaana Nyström
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Jaana Nyström's curator insight, January 9, 2014 11:18 AM

They all connect to your Google+ profile and Google account.

Charles Rein's curator insight, January 10, 2014 12:27 PM

Getting your Google+ connected and conversant

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5 Dalek-Inspired Tips for Following Your Social Media Mentors -

5 Dalek-Inspired Tips for Following Your Social Media Mentors - | Fundraising technology | Scoop.it

Now, anyone who’s seen Doctor Who knows that the arch villain of the series are the Daleks, a trashcan-esque, plunger and whisk yielding alien race hellbent on the destruction of anything not pure Dalek.

 

 

Their popular refrain is “Exterminate!” Many a meme online has seen Daleks in bathtubs with loofahs (Exfoliate!) and Daleks in love (Infatuate!). So, I’m jumping on the meme bandwagon today, shouting, “Emulate!” in my best Dalek voice. 

 

I have an assignment for you. Step 1. Find social media mentors who speak to you. Step 2. Practice your best Dalek voice. Step 3. Say it with me: Emulate!


Via Jaana Nyström
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Jaana Nyström's curator insight, January 13, 2014 8:06 AM

Don't Exterminate - Emulate!

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It’s Not Really Dead: 7 Reasons To Start Using Google+ Today

It’s Not Really Dead: 7 Reasons To Start Using Google+ Today | Fundraising technology | Scoop.it
I wake up in the morning, and check what's new on Google+. Yes, really. Google is putting a lot of brawn and brains behind the social network everyone loves to hate, and it shows.

Via Jaana Nyström
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Jaana Nyström's curator insight, January 11, 2014 11:07 AM

Google+ is not going away...

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Google+ Hangouts on Air: The new generation of talk shows | Google Plus Daily

Google+ Hangouts on Air: The new generation of talk shows | Google Plus Daily | Fundraising technology | Scoop.it
With Google+ Hangouts on Air being being both easy to manage and far reaching, it is quickly becoming the new generation of talk shows.

Via Jaana Nyström
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Jaana Nyström's curator insight, January 21, 2014 2:50 AM

Stories are at the heart of every show!

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How Google+ Helps Bloggers Increase Reach, Readers and Ranking

How Google+ Helps Bloggers Increase Reach, Readers and Ranking | Fundraising technology | Scoop.it
If you're a blogger, you need to be using Google+ to increase your reach, readers and ranking.

Via Jaana Nyström
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Jaana Nyström's curator insight, January 21, 2014 3:23 AM

The fact is, any post on Facebook that takes you off of Facebook is less likely to be seen, image or not. That URL is like a big ol’ warning signal for Facebook to NOT LET ANYONE SEE IT.

Thornburrows's curator insight, January 21, 2014 7:39 AM

Very wise words..and they work.

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Advertising Case Study - Facebook Marketing: Ecommere

Advertising Case Study - Facebook Marketing: Ecommere | Fundraising technology | Scoop.it
In this interview with Appliances Online, the social media team shares their secret to growing the Facebook fan base from 2500 to 1 million in two years.

Via Peg Corwin
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Peg Corwin's curator insight, January 1, 2014 6:11 PM

Learn what this ecommerce retailer did to grow his FACEBOOK FANS from 2,500 to 1 million in 2 years using promoted posts and Facebook advertising.


Their idea of a perfect Facebook Update:


 - "A good call to action. For example “Click ‘like’ to…”
 - An engaging question “Tell us…”
 - A good, emotive image. We often use real products and real people (usually the social team), or custom designs for each campaign we run."


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ADS - Facebook uses gauges to help advertisers with targeting

ADS - Facebook uses gauges to help advertisers with targeting | Fundraising technology | Scoop.it
Facebook wants to let you know when they think you're targeting too broadly or too narrowly.

Via Peg Corwin
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Peg Corwin's curator insight, January 6, 2014 4:43 PM

Facebook now trys to guide FACEBOOK ADVERTISERS to appropriate ad targetings, not too broad or too narrow.


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Welcome to the Era of Social Donor Management - EverTrue

Welcome to the Era of Social Donor Management - EverTrue | Fundraising technology | Scoop.it
“Think outside your database.” Since founding EverTrue three years ago, we’ve had countless conversations with professionals across the advancement spectrum. We’ve spoken with major gift officers, annual fund directors, prospect researchers and alumni relations leaders. From our earliest conversations with Andy Shaindlin and Christine Tempesta to our ongoing collaboration with Andrew Gossen and Elizabeth Crabtree, …
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How Colors Affect Conversion Rate

How Colors Affect Conversion Rate | Fundraising technology | Scoop.it

...Did you know that color accounts for 85% of the reason why you purchased a specific product? Or that full-colored ads in magazines are recognized 26% more than black and white ads?

 

The psychological elements go even deeper when you look at the specific meanings of colors. For example, if you use the color blue on your products, it will give your customers a calming effect…while black, on the other hand, gives your customers a sense of exclusivity.

 

So, the real question that comes to mind is: how should you use color within your marketing?...


Via Jeff Domansky
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Ali Anani's curator insight, January 27, 2014 12:19 AM

What color does your marketing sing?

Intriguing Networks's curator insight, January 27, 2014 3:11 PM

Designers ignore this at your peril and marketers make sure your designers knows, becuase they don't always like 'evidence' to spoil their scheme...

Marie Clement's curator insight, January 30, 2014 8:11 AM

Interesting article - the blue & orange combination to attract impulse buyers is evident on most eCommerce sites - now I know why!

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Blogging Day 18 | Getting to Know Google+ - In The Next 30 Days

Blogging Day 18 | Getting to Know Google+ - In The Next 30 Days | Fundraising technology | Scoop.it
Are you on Google+? The fast-growing social media has an amazing reach and ability to boost your SEO and standing on the Internet, here's your need-to-know of the platform.

Via Jaana Nyström
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Jaana Nyström's curator insight, January 23, 2014 1:40 PM

A beginners look at the most important features of Google+:

Joan Stewart's curator insight, January 24, 2014 6:41 AM

Anna Hartman's article is comprehensive and covers the many dynamic features offered on Google+

 

Excellent to check you are aware of what is offered, how to put them to good use in your business strategy.

Rescooped by Courtney Petrouski from Public Relations & Social Media Insight
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[STUDY] How Top Brand Marketers Used Twitter During Q4 of 2013 | Simply Measured

[STUDY] How Top Brand Marketers Used Twitter During Q4 of 2013 | Simply Measured | Fundraising technology | Scoop.it

Twitter’s 230 million monthly active users post more than 500 million Tweets per day. This is the draw of the network, for both users and advertisers alike.

 

In this comprehensive study, we took a look at the world’s top brands and some of the fastest-growing companies, and examined the tactics they’re using on the network — and what marketers can learn to help build their own strategy....


Via Jeff Domansky
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Jeff Domansky's curator insight, January 21, 2014 10:07 AM

Valuable social marketing and brand insight from this research study.

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How To Use Buffer To Simplify Your Twitter Marketing

How To Use Buffer To Simplify Your Twitter Marketing | Fundraising technology | Scoop.it
This is a guest post by Alyssa Aldersley. You can read more about her at the bottom.

I’m a bit of a cheerleader for Buffer.
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Grow Your Reach with Google+ Content Marketing - CT Social

Grow Your Reach with Google+ Content Marketing - CT Social | Fundraising technology | Scoop.it
Google+ is a powerful tool yet under-utilized tool for content marketing, reflecting both the power of social media and the power of Google.

Via Jaana Nyström
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Social Sales Link's curator insight, January 7, 2014 6:57 AM

Just really diving into Google+. I have to say, was originally reluctant, but the communities are fantastic and  the content is relevant and abundant! If you have taken a test drive - I recommend it!

hina Patel's comment, January 8, 2014 6:24 AM
Really great info...
hina Patel's curator insight, January 8, 2014 6:24 AM

Really Great content share...

 

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Are You Pumping Up Your Google Plus Strategy in 2014?

Are You Pumping Up Your Google Plus Strategy in 2014? | Fundraising technology | Scoop.it

Can you really choose to ignore Google Plus this year?

In just over two years, Google Plus has become the second most widely used social network with approximately 350 million active users according to GlobalWebIndex.


Via Jaana Nyström
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Market Immersion's curator insight, January 18, 2014 7:14 PM

Had I know how explosive #Google+ would be to my business, I would have started a year ago!  It has increased the numbers to all my social sites as well as web and video channels,  Don't wait, join me there now!   http://goo.gl/tuPHaE

Rescooped by Courtney Petrouski from GooglePlus Expertise
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HootSuite: 3 Lessons We Learned From Our First 25,000 Google+ Followers

HootSuite: 3 Lessons We Learned From Our First 25,000 Google+ Followers | Fundraising technology | Scoop.it
Google+ is still a mystery to many brands who want to use it, but don't know how. Here are 3 lessons we learned from our first 25,000 Google+ followers.

Via Jaana Nyström
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Jaana Nyström's curator insight, January 15, 2014 3:12 PM

Slowly but surely brands are embracing Google+!

Local Search HQ's comment, January 16, 2014 12:02 AM
Indeed very interesting blog shared. Enjoyed reading it as well.
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Social Media “Experts”: Please stop ruining social media.

Social Media “Experts”: Please stop ruining social media. | Fundraising technology | Scoop.it
It begins so seductively..."GAIN NEW FOLLOWERS AND DRIVE TRAFFIC TODAY!" (OK, that may not be seductive to everyone, but when you're a small business or startup looking for exactly those things, it's terribly seductive).

Via Jaana Nyström
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Jaana Nyström's curator insight, January 12, 2014 2:08 PM

Poor sods who fall for this scam...

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Citizen Google Plus

Citizen Google Plus | Fundraising technology | Scoop.it
Who is Citizen Google Plus? Is it you? Here's how you can tell if you're a good citizen on Google Plus.

Via Jaana Nyström
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Jaana Nyström's curator insight, January 21, 2014 3:17 AM

Always be watching.  You can tell the real from the fakes.  The people that lend a hand and converse in educational dialogue are the ones you want to add to your circles.

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COVER IMAGE - Update Your Facebook Page’s Cover Image

COVER IMAGE - Update Your Facebook Page’s Cover Image | Fundraising technology | Scoop.it
The cover image is a dominant presence on Facebook pages, and Facebook application creator ShortStack designed a template for page administrators seeking to revamp their cover images, as well as some related tips.

Via Peg Corwin
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Peg Corwin's curator insight, January 8, 2014 7:47 AM

Tips on the COVER IMAGE of your FACEBOOK PAGE include:


 - "Always include a photo description when you update your cover photo image; in the description, provide links and a call to action.
 - Use arrows and other design elements to direct Timeline visitors’ eyes to the like button or to an app.
 - Coordinate your cover photo with your profile photo.
 - If you haven’t yet, experiment with free photo-enhancing sites such as Pic-Monkey."


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ADS - Facebook uses gauges to help advertisers with targeting

ADS - Facebook uses gauges to help advertisers with targeting | Fundraising technology | Scoop.it
Facebook wants to let you know when they think you're targeting too broadly or too narrowly.

Via Peg Corwin
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Peg Corwin's curator insight, January 6, 2014 4:43 PM

Facebook now trys to guide FACEBOOK ADVERTISERS to appropriate ad targetings, not too broad or too narrow.


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