According to Emily May, the Office Manager, before they had Sumac, they were using Excel spreadsheets for all of their operations, which meant everything was done manually, took a lot of time, and common operations like searching and performing a mail merge were nearly impossible.
Today, we live in a world filled with marketing clutter. In the 1970s, marketing professionals said we were exposed to approximately 500 ads per day. Those experts say that today we are seeing at least 5,000 ads per day, a ten-fold increase. Marketers are constantly working to break through the noise and non-profits need to remember it is essential to be doing this on a daily basis.
In order to make the most of your marketing dollars, it is important to couple your objectives with the overall strategies of your organization.
When planning media campaigns, fundraising events and volunteer initiatives, you should consider tapping into the power of the “sharing economy” through your strategic partnerships.
The sharing economy partners unexpected entities based on needs and surplus. Shared values and communities are traditionally crucial to partnership fit. However, these factors are no longer the key glue binding successful partners.
Experts have been telling you for decades to start a monthly giving program. In this short, funny video, they come clean about how they feel when you ignore their advice, and tell you one more time why you must start a monthly giving program today!
In 2013 American Charities raised $335.17 billion using different methods.The lion’s share, about 72%, came from individuals, much of it offline but approximately 6.4% online. Donors used many methods ranging from Direct Mail to checkout counters.Let us look at some of these methods in more detail:
The true value of monthly donors is undisputed. Securing just 30 monthly donors at $20 per month may generate only a monthly revenue stream of $600, but over the next 12 months their contributions will add up to $7,200. And time, effort and expenses are saved because there is no need to keep sending repeated “asks”. The “lifetime value” of any of these donors who may continue to donate for 5, 10 or even 20 years can be a huge bonus.
For many nonprofits, the holidays are when they receive the bulk of their donations for the year, and email marketing is one of the main drivers of giving. So, to help you excel at fundraising this holiday season, here are some tips for email marketing:
I recently read that most charities really don’t know much about their donors. Many are guilty of a very serious blunder: they only talk to their donors when they need money. They treat donors like ATM machines. Imagine if the only time you spoke to your neighbour was when you needed to borrow sugar or a lawn mower. How often would they continue to talk to you or consider you a friend with this kind of behaviour?
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.