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14 Unique Types of Content You Should Incorporate Into Your Marketing Content Strategy | HubSpot

14 Unique Types of Content You Should Incorporate Into Your Marketing Content Strategy | HubSpot | Fundraising Tips | Scoop.it

Excerpted from article:

"Producing the same types of content over and over is not only boring for you, but it doesn’t exactly stimulate your prospects, either.

Well, we think it’s high time you shook up your content balance and experimented with some new types of content you’ve never tried before.

 

Here are 14 types of under-used content we think more marketers should be implementing in their campaigns and on their websites.

 

1) Animated GIFs;

2) Comics/Cartoons;

3) Concept/Content Visualizations;

4) Controversial Content;

5) Livestreaming Video;

6) Embedded Tweets;

7) Event Information;

8) Infographics;

9) Memes;

10) Music Videos;

11) Original Data;

12) Podcasts;

13) SlideShare Presentations;

14) User-Generated Content;

 

 

Each element is analyzed with more information. Read full article here: http://j.mp/MQ6fMx

 


Via Giuseppe Mauriello, Viqi French
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Tom George's comment, June 25, 2012 10:39 AM
Nice one Giuseppe!
Giuseppe Mauriello's comment, June 25, 2012 10:46 AM
Thank you Tom!
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How to leverage Twitter’s Vine app for B2B content marketing | SmartBlogs

How to leverage Twitter’s Vine app for B2B content marketing | SmartBlogs | Fundraising Tips | Scoop.it

Summary...

 

10 video ideas for B2B companies just getting started with Vine:

Showcase the building and grounds of your company’s headquarters.Use stop-motion animation to deliver an exciting company announcement.Show the steps it take to make your flagship product.Humanize your brand by introducing your employees.Encourage customers to showcase how they use your products with a Vine video and reward them with prizes or giveaways.Create video clips from a charity event or corporate outing your company has organized.Highlight a video testimonial: Ask your customers what three words they would use to describe your company.Create teasers for upcoming webinars, events or trade shows.Create a Vine campaign series; for example, how to install your product in four easy, six-second steps.Animate the cover page of (or data chart within) case studies, white papers or reports, promoting the full document in an engaging way.

 


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marketingIO's curator insight, February 20, 2013 7:54 AM

Readers know that we are bullish on Vine, and although the aforementioned are nice ideas, we starting to conclude that Vine needs to be used as teasers for all things marketing automation-related.


  • See the article at smartblogs.com
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Donation Tracker Template for Excel 2013 | PowerPoint Presentation

Donation Tracker Template for Excel 2013 | PowerPoint Presentation | Fundraising Tips | Scoop.it

If you need to keep track of donations received by a non profit organization or any organization that is making fundraising events or campaigns then you can use this free Excel 2013 template. Thisfree donation tracking template for Excel allows you to keep track of all the donations received by a non profit organization and then you can receipt and prepare a thank you letter using this spreadsheet template.


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7 Ways to Use Social Media to Rock Your Next Event

7 Ways to Use Social Media to Rock Your Next Event | Fundraising Tips | Scoop.it

"How to use social media to enhance your next fundraising event."


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Fired-Up Fundraising: 5 Tips to Raise Much More from Your Current Donors

Fired-Up Fundraising: 5 Tips to Raise Much More from Your Current Donors | Fundraising Tips | Scoop.it
Did you know that you can shape your message in a way that will dramatically improve your fundraising results?

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Theming Your Charity Fundraising Event

Theming Your Charity Fundraising Event | Fundraising Tips | Scoop.it

"So maybe it is that time of year again to start planning for your big annual charity event. Well before you go ahead and start setting everything just how it was last year. Why do you let that idea gain some dust for a couple of years. Long enough for people to forget about what it was like, to have sense of nostalgia for it. Your organization should try to spice things up a bit. By spicing it up a bit, I mean think outside the boxes…box."


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The Essential Online Toolkit for Nonprofits

The Essential Online Toolkit for Nonprofits | Fundraising Tips | Scoop.it
Nonprofits have many online tools available, so how do you pick the right one? Here's a list of the most important online tools your nonprofit should be using.

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Fundraising Letter Solicitation Guidelines - Raffle Fundraising Tips Ideas Strategies

Fundraising Letter Solicitation Guidelines - Raffle Fundraising Tips Ideas Strategies | Fundraising Tips | Scoop.it

"Fundraising letters are an easy and popular way to request prize donations from merchants and businesses that may like to help."


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Raffle Ticket Guy's curator insight, January 30, 2013 9:03 AM

Following these simple guidelines will help you achieve better results when soliciting prize donations.

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Boosting Customer Loyalty with Raffle Tickets -

Boosting Customer Loyalty with Raffle Tickets - | Fundraising Tips | Scoop.it

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Three ways to keep people interested AFTER an event

Three ways to keep people interested AFTER an event | Fundraising Tips | Scoop.it
They'll know you're the real deal if they see you care about the issues, even after the campaign is over. You'll ensure that they get involved in the next campaign.

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Sponsorship Letter Proposal Samples - InfoBarrel

Sponsorship Letter Proposal Samples - InfoBarrel | Fundraising Tips | Scoop.it

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Pinwheel philanthropy: Girl raising funds for infant's cancer treatment - Sioux Falls Argus Leader

Pinwheel philanthropy: Girl raising funds for infant's cancer treatment - Sioux Falls Argus Leader | Fundraising Tips | Scoop.it
Pinwheel philanthropy: Girl raising funds for infant's cancer treatment
Sioux Falls Argus Leader
FEATURED: Argus 911 · Video · Chefs Challenge · Celebrations · DealChicken · SFBJ · Photos · GetFit. Search.
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Free Fundraising Event Template for Excel 2013

Free Fundraising Event Template for Excel 2013 | Fundraising Tips | Scoop.it

If you need a spreadsheet to keep track of all your incoming donations and received charity contributions, then you can use this free donation tracker or fundraising event tracker spreadsheet. It is a free template for Excel 2013 that you can download to organize a fundraising event with this budget template. You can download and use this free budget template for fundraiser event in Excel 2013.


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22 Ways To Promote Your Fundraising Event

22 Ways To Promote Your Fundraising Event | Fundraising Tips | Scoop.it
You've got the logistics down but what about promotion? How are you going to let people know about your event? Margie Clayman's got 22 ideas for you.

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55 Fabulous Raffle Prize Ideas

55 Fabulous Raffle Prize Ideas | Fundraising Tips | Scoop.it
Are you considering holding a raffle fundraiser for your non-profit organization? Why not? It’s really simple.

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Invest In Thanking Your Donors

Invest In Thanking Your Donors | Fundraising Tips | Scoop.it

"

Invest a little time and energy in showing gratitude to your donors.  Say thank you in a way that shows you mean it and not as if you are just going through the motions."


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Theming Your Charity Fundraising Event

Theming Your Charity Fundraising Event | Fundraising Tips | Scoop.it

"So maybe it is that time of year again to start planning for your big annual charity event. Well before you go ahead and start setting everything just how it was last year. Why do you let that idea gain some dust for a couple of years. Long enough for people to forget about what it was like, to have sense of nostalgia for it. Your organization should try to spice things up a bit. By spicing it up a bit, I mean think outside the boxes…box."


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Infographics: Should Your Nonprofit Hire A Designer or Do It Yourself!

Infographics: Should Your Nonprofit Hire A Designer or Do It Yourself! | Fundraising Tips | Scoop.it
In 2013,  social media will continue the trend of "going visual."    More and more nonprofits are adding data visualization to compelling story telling to create amazing infographics as part their marketing tool kits.

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4 Ways to Use a QR Code to Raise Money

4 Ways to Use a QR Code to Raise Money | Fundraising Tips | Scoop.it
There are 4 ways to use QR Codes to fundraise, with their advantages, disadvantages, and real life examples of organizations using them.

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Boosting Customer Loyalty with Raffle Tickets -

Boosting Customer Loyalty with Raffle Tickets - | Fundraising Tips | Scoop.it

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The Easiest Raffle - the 50-50 Raffle

The Easiest Raffle -  the 50-50  Raffle | Fundraising Tips | Scoop.it

So What are You Waiting For?

 

Fundraising with a 50-50 raffle is easy, fast, and makes good money time after time. Won’t you consider one for your nonprofit group’s next fundraiser?


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7 Things You Need To Know To Get Corporate Sponsorship in 2013

7 Things You Need To Know To Get Corporate Sponsorship in 2013 | Fundraising Tips | Scoop.it

Via Anisha Robinson Keeys
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Anisha Robinson Keeys's curator insight, December 26, 2012 6:00 PM

Poet Edith Lovejoy Pierce said “We will open the book. Its pages are blank. We are going to put words on them ourselves. The book is called Opportunity and its first chapter is New Year’s Day”The New Year represents a new opportunity to increase the visibility and income of your small business. No matter what you believe about the state of the economy, corporations have continued to sponsor businesses, brands and projects that have the potential to move their marketing and sales objectives forward. Here are seven things you need to know to attract corporate sponsorship in 2013:

1. You have sponsorship prospects. The truth is that almost all small businesses have corporate sponsorship prospects, but only some truly know how to identify and approach those corporate prospects in ways that are not intrusive and mutually beneficial. Consider starting the year off by inviting your vendors, stakeholders, and VIP customers to a prospect research session to uncover the relationships that exist between your business and the corporations to which they are connected. Once you have your prospects identified, create strategies to engage those prospects.


2. You must get close and personal. Begin your prospecting sessions with the end in mind: getting the names of corporate contacts you can solicit, and the commitment from your connecter to make an introduction. Your goal is to get a face-to-face meeting (optimal) or a phone conversation with your prospective sponsor.


3. Start taking social media seriously. According to HootSuite’s CEO Ryan Holmes, in 2013, companies can look forward to expanded returns on their investment in social media, as social technologies improve and functionality extends beyond just marketing and community building.”  Through Facebook, Twitter and Pinterest, you can offer great opportunities to linking your sponsor directly to their ideal customer. I’ve worked with many organizations who have built their sponsorship program strictly on the benefits they can offer through social media.


4. Understand that sponsors aren’t just interested in logo recognition. Think about it ….do corporations like Pepsi really need your help to promote their logo? Look to offer more creative benefits that align with your corporate prospect’s brand and ultimately help them drive business.


5. Offer diverse opportunities for corporate sponsors to partner with your brand. New sponsors may be reluctant to take on your top tier opportunities until they have a sense of if the partnership will generate a return on their financial investment. I don’t encourage you discount your value, but do encourage you to consider developing a range of smaller sponsorship packages that serve as the prelude to larger opportunities.


6. Adjust your attitude. Before you approach your sponsor remember, you are proposing a win-win partnership of mutual benefit. Go in with the attitude of “we have an opportunity for your corporation to build business and spread goodwill,” rather than “we really need your money.”


7. Honor sponsorship deliverables: Once you have a sponsor, where possible, over deliver and offer more value, benefits, and/or recognition at no additional cost. Small gestures help endear your organization to the corporate sponsor, and increase the chance that you will retain and attract new sponsors.



About the author: Anisha Robinson Keeys is the Principal Officer of Best Practice Fundraising. With 15 years of nonprofit fundraising and marketing experience, she has raised over $52 million dollars in the areas of youth and women’s empowerment, disaster relief, arts, and health care. Her e-book: Get Corporate Sponsorship! is a step by step guide to securing corporate sponsorship from identifying the right prospects, creating a strong proposal and win-win corporate partnerships. Learn more about Anisha at bestpracticefundraising.org 




This article is from the SmallBizLady special blog series: 31 Ways to Boost Your Small Business in 2013. #Boost2013

Camille Froger's curator insight, March 28, 2013 6:47 AM
You have sponsorship prospectsYou      must get close and personalStart taking social media      seriouslyUnderstand      that sponsors aren’t just interested in logo recognitionOffer      diverse opportunities for      corporate sponsors to partner with your brandAdjust your attitudeHonor sponsorship deliverables