This category features articles on general design principles, Web design, typography, user interface design and related topics. It also presents design showcases and practical pieces on the business side of design. Curated by Alma Hoffmann. Popular tags in this category: Web design, Typography, Design Legacy, Navigation, Forms, Mobile, Techniques, Showcases, UI Design.
The Z-Layout is a great way to start just about any web design project because it addresses the core requirements for any effective site: branding, hierarchy, structure, and call to action. While the classic "Z-Layout" isn't going to be the perfect solution for each and every website out there, it's certainly a layout that's effective enough to warrant inclusion in any web designer's arsenal of layout ideas. | Tags: Design Theory
Today we're going to examine the "F Pattern Layout". Rather than trying to force the viewer's visual flow, the F-Layout gives in to the natural behaviors of most web surfers and it uses scientific studies to back it up. This tutorial will walk you through the principles of the F-Layout, why it works, and how you can create your own. | Tags: Design Theory
Color in design is very subjective. What evokes one reaction in one person may evoke a very different reaction in somone else. Sometimes this is due to personal preference, and other times due to cultural background. Color theory is a science in itself. Studying how colors affect different people, either individually or as a group, is something some people build their careers on. And there's a lot to it. Something as simple as changing the exact hue or saturation of a color can evoke a completely different feeling. Cultural differences mean that something that's happy and uplifting in one country can be depressing in another. This is the first in a three-part series on color theory. Here we'll discuss the meanings behind the different color families, and give some examples of how these colors are used (with a bit of analysis for each). In Part 2 we'll talk about how hue, chroma, value, saturation, tones, tints and shades affect the way we perceive colors. And in Part 3 we'll discuss how to create effective color palettes for your own designs.
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