One of the nice thing about Fuji is the pricing. The X-Pro 1 was somewhat expensive at first and I still think the X100S is overpriced, but that seems to be the case for all these fixed lens super compacts. However the bodies above are now at a very decent price for a system and the lenses are mostly reasonable, if not cheap. Fuji also do lots of deals, one after the other. Now this is either a clever marketing ploy or they just can't sell them, Whatever the reason its a lot easier to buy into one of the best all round systems these days.