Fuji X-Pro1

Speaking to TechRadar, Adrian Clarke, Senior Vice President of Photo Imaging for Fujifilm, said, “It’s something we’ve been deeply considering for a long time. We loved SLR, but from a business point of view, it wasn’t very good financially and that’s why we dropped it. We wanted to be back in this space and interchangeable is where you need to be, it’s where the growth is in the market, but you need to get it right.”