On Tuesday, May 14, 2013, Zeiss held a press event at the Standard Hotel in New York City to launch it's new line of Touit lenses for compact system cameras (CSC). The event was well-attended by writers from various media. There was a video presentation on a big screen, followed by a talk by Richard Schleuning, Zeiss's National Sales Manager in Zeiss's Camera Lens Division. Everyone was then invited to try out the new lenses. A model was provided for the event, and attendees could walk and photograph along the High Line, an elevated linear park created from a former railroad line which runs along the lower west side of Manhattan. The High Line runs right under the Standard Hotel. Zeiss Touit lenses are a new line of autofocus lenses for Fuji X and Sony NEX cameras. Two lenses were available at the launch: the 12mm f/2.8 and the 32mm f/1.8. Both lenses should be in stores in early June of this year. A third lens, a 50mm f/2.8 macro, is expected in the late Fall of this year. Zeiss expects to add more lenses to the Touit family in the next few years. The Touit name comes from a genus of small neotropical parrots. The name is intended to evoke compactness and agility. The lenses also bear the names of classic Zeiss designs: Distagon for the 12mm wide angle, and Planar for the 32m standard lenses.
Some key facts about the new lenses:
- They are compact and lightweight, in keeping with the size and weight of cameras they're made for.
- They have a metal exterior with rubber grips for the focus and aperture rings. Interior mechanical parts are metal and plastic; Zeiss didn't want the lenses to be too heavy.
- The lenses have the Zeiss T-star anti-reflective coating, along with advanced stray light reduction.
- They have an almost circular 9-bladed aperture for rounded out-of-focus highlights.
- Color characteristics will be similar throughout the Touit lens family.
- The manual focus ring is electronically coupled (there is no hard stop or distance scale).
- The aperture ring has clicks at 1/3 stops. (Touit lenses for the Fuji mount have aperture rings, unlike Touit lenses for the Sony mount.)
- The lenses are sold with a 2-year warranty. An extra year is added if the buyer registers on the Zeiss web site, thus extending the warranty to a total of 3 years.
- The next version of Lightroom and Adobe Camera Raw will have profiles for Touit lenses.
- The Touit 12mm is an aspherical design with floating elements. It is currently the widest lens for the Fuji X mount.
- The optimal aperture on the 32mm lens is f/4. The optimal aperture on the 12mm lens is f/5.6. MTF charts are available (or will be soon).
- Zeiss chose the autofocus motor for robustness and reliability, not for ultimate quietness.
- A lens hood is included with each lens.
- Touit lenses are not weather-sealed, and are not planned for Micro Four Thirds cameras.