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We reveal the best-kept secret about the new family of lenses for mirrorless systems cameras | Zeiss

We reveal the best-kept secret about the new family of lenses for mirrorless systems cameras | Zeiss | Fuji X-Pro1 | Scoop.it

There was a lot of excitement at photokina 2012 when we talked about a forthcoming new family of lenses for mirrorless systemcameras. Soon, users of Sony NEX and Fujifilm X cameras will be able to enjoy their own ZEISS lens series. For the first time these lenses will have their own family name, which will encompass all the focal lengths in the series. The name of the family will be Touit. But where does “Touit” come from? This illustrious name was found through an intensive international selection procedure. We followed a concept that is already well established in the automotive industry: selecting certain themes for product names.  As an example, one well-known German carmaker names its automobiles after types of winds and currents. We decided to derive the future names of the lenses from the Latin names of birds. That fits well, as birds usually have excellent eyesight and can take unusual perspectives. Birds are also diverse and lively animals. Furthermore, the Latin names all have an attractive sound and are common in many languages and cultures. Touit is pronounced like the English “do it.” Touit stands for good visibility, agility, mobility and diversity, qualities which also aptly describe the new ZEISS lenses for mirrorless camera systems. The name Touit comes from the band-tailed parrots.  This bird is very small and agile, and its plumage is deep green. The Touit parrots live in Latin America and the Caribbean in a wide range of different habitats, from damp-tropical island regions to lowland rainforests to thorn-bush savannas and even high in the Andes Mountains at altitudes of up to over 20,000 feet. The first two focal lengths in the Touit family will be the Touit 2.8/12 and Touit 1.8/32. The names of the optics concept that have been used in product names until now (for example Distagon or Planar), as well as the T* symbol denoting the anti-reflective coating, will continue to appear on the front ring of the lenses. “With the Touit series, we are starting a completely new naming convention,” explains Martin Dominicus, Head of Marketing of the Carl Zeiss Camera Lens Division. “Our lenses will not only be unmistakable for their imaging performance, manageability and product design. Their name will also give this family of lenses a very unique identity.”

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Fuji X-Pro1
Aspects of Digital Photography focusing on the Fuji X-Pro1, X-T1, X-E1/E2 and X100S/T - photographer, reviews, samples and more ...  | http://www.tomen.de
Curated by Thomas Menk
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The most comprehensive Collection on Fuji X-Pro1, X-T1 and X-E1/E2 articles on the Web ... | Thomas Menk

The most comprehensive Collection on Fuji X-Pro1, X-T1 and X-E1/E2 articles on the Web ... | Thomas Menk | Fuji X-Pro1 | Scoop.it


Aspects of Digital Photography focusing on the Fuji X-Pro 1, X-T1, X-E1/E2, X100s and X100T - photographer, reviews, samples and more.

The most comprehensive Collection on Fuji X-Pro1 and X-E1 articles, reviews and X-Pro1 Photographer on the Web!


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Curated by official Fujifilm X-Photographer Thomas Menk

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Thomas Menk's comment, June 12, 2013 2:54 PM
Thx Peter :-)
Doug Chinnery's curator insight, October 17, 2013 10:27 AM

very useful collection of information on the X Pro 1

Ariel Gonzalez's curator insight, February 21, 9:42 AM

Great stuff from an  X Photographer 

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Fuji X-T1: Is it a better street camera than the X100T? | Mike Evans

Fuji X-T1: Is it a better street camera than the X100T? | Mike Evans | Fuji X-Pro1 | Scoop.it

Currently I'm putting Fuji's highly acclaimed X-T1 through its paces. It came with the standard 18-55 zoom but I have managed to borrow a remarkable little pancake, the 27mm f/2.8. I reckon it is just about the bee's knees when it comes to street photography. My first question, though, is how this combination compares with the lionised X100/S/T, the camera that started Fuji on to X series road in 2010. It seems incredible now that we have seen the X cameras spawn like crazy from such a simple beginning. But, more important, Fuji has launched perhaps the most comprehensive array of pro-quality lenses ever seen in such a short period. The X100 range with its 35mm-equivalent fixed focal length and ingenious hybrid viewfinder has rightly won its place high on the list of streettog desirables. This little Leica M3 lookalike is probably the most popular go-to camera for street enthusiasts......

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Fujifilm X-T1 and Olympus 60/1,5 Pen F lens | Ohm Image

Fujifilm X-T1 and Olympus 60/1,5 Pen F lens | Ohm Image | Fuji X-Pro1 | Scoop.it

Why it is that I've been using Olympus Pen F lenses on my wife's Fujifilm X-T1 is a subject for later: and a proper review. For now, it's enough to say I'm digging the experience. Very much. In fact, the above lens (horribly taken in the minute or so between shooting an Astell&Kern AK240 and Sony ZX1 for Mac Audio - you can even see its block -, it is a disgrace), hasn't left the camera. Neither has the slimline Kipon PEN-FX adapter.  The 60/1,5 on the APS-C X-T1 works out pretty well like a 90/2,25 on film, or FF 35mm digital. And 90mm is, and always has been, a favourite of mine. In fact, I was chatting lenses with an audiophile mate of mine. He digs lenses in the ~35mm range on APS-C, or ~50mm on FF. I told him that if I had to choose only two lenses, it would be something around 28mm - 30mm on film on the wide end, and 90mm on the long end. 

Thank you half-frame!.......

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My Photojournalism: Fuji X-T1 | Miguel A. Lopes

My Photojournalism: Fuji X-T1 | Miguel A. Lopes | Fuji X-Pro1 | Scoop.it

[Google translater]


Needed a
machine to always walk with me in my day to day outside the agency, in addition to the iPhone. I've tried hundreds of "small" machines and gave me no professional feeling or image quality worthy of investing money. Recently a friend of mine passed me for the new Fuji X-T1 hand and it was love at first sight! The capabilities of small machine are impressive and the image quality it produces is very very good. I will not describe here the characteristics of it because it can see on specialty websites. I leave here some pictures I took these few days since I have....

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How to Reduce Noise with Photo Ninja | Digital Photography School

How to Reduce Noise with Photo Ninja | Digital Photography School | Fuji X-Pro1 | Scoop.it

Reducing noise in a digital photo is a hot topic, particularly for photographers who frequently shoot at high ISOs. Even if you’re not a typical low light shooter, the temptation may arise with some of the newer digital cameras that offer incredibly high ISO speeds which still produce pretty pleasing images, even with noise. There are many factors that can produce noise in your images, and there are many ways to reduce or sometimes even avoid noise all together. This