Mirrorless cameras are generally geared toward the enthusiast or semi-pro consumer. Some companies, like Canon with its new EOS M offering, are seeking to cater to a broader market in features and styling. But not one of them can match the astronomically expensive FujiFilm X-Pro1 for pure photo-nerdery.
What Is It?
A relatively compact, retro-styled camera that delivers DSLR-quality images with a great deal of creative control.
Who’s It For?
Camera lovers who want something easily toteable, that will utilise their technical skills, and that will reinforce their sense of photographic style.
Why Does It Matter?
It marks one of the most serious attempts by any company to satisfy such a niche market of hardcore enthusiasts. This camera was not built for widespread adoption; to be honest, it’s rare to see a company put so much consideration into a product that satisfies the desires of so few.