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Scooped by Geoffrey Laloux onto Fuel for digital strategic marketers |
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Alors que Forbes mise sur la disparition du réseau social d'ici 5 à 8 ans, d'autres n'en démordent pas: le business model du réseau social aux 901 millions d'amis a encore de beaux jours devant lui. Facebook aurait, au minimum, trois stratégies pour imposer sa vision à long terme.
1) CONSERVER SA STRATÉGIE DE PLATEFORME
2) DÉVELOPPER LA PUBLICITÉ EN TEMPS RÉEL
3) CONTRÔLER LE MARCHÉ DES APPLICATIONS MOBILES
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Pinterest & la Presse (5/ 6) Par Pr. Arnaud Mercier (Observatoire du webjournalisme – OBSWEB, Metz, France) L’étude comparative des comptes Pinterest de presse porte ici sur 38 magazines impri... Delete the scoop?
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Smartphones started outshipping desktop devices 18 months ago, so it's important that businesses have a clear and coherent mobile content strategy... Delete the scoop?
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Be human. It’s a simple idea, but what does that mean for online marketing? Our Team Digital, a group of experts in social media and public relations, weighed in on just this question in our debut Google Hangout, a regular series designed to help you better build your online brand. Today’s hangout, hosted by our technology editor Jason Fell, focused on making digital marketing relatable, and covered everything from creating customer loyalty to engaging through social media. We’ve collected four of the most important takeaways below, but there were gems throughout so don’t forget to watch the full video of the hangout online. Delete the scoop?
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Le « big data » n’est pas seulement une question de quantité, c’est avant tout un changement de contexte qui impose une adaptation des outils et des méthodes de travail. En cause la nature même des données à traiter qui présente au moins 5 nouvelles caractéristiques par rapport à l’intelligence stratégique telle que nous la connaissons. Chacun de ces changements doit pousser les marketeurs à se poser les bonnes questions.
Geoffrey Laloux's insight:
Pour les marketeurs la question n’est pas « est-ce que notre système (IT) peut intégrer ce genre de données » mais bien « est-ce que notre stratégie marketing / commerciale est capable de faire quelque chose d’intéressant avec ces données ? » Delete the scoop?
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The traditional lines of demarcation between advertising agencies, public relations firms and now strategic consultancies have been blurring for some time. Delete the scoop?
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As a marketer, where do you start Like so many other strategic challenges in business, you start by getting to know your customer. Delete the scoop?
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Domino Pizza rapporte que plus d'un tiers des commandes américaines viennent de plates-formes numériques, tandis que les comptes mobiles pour un tiers de cela. Delete the scoop?
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Le marketing mobile en B to B est désormais inévitable. Mais quelle place accorder au 'responsive marketing' ? Et qu'est-ce donc au juste ? L'infographie, réalisée par l'agence b2b, et proposée ci-dessous, apporte des réponses. Delete the scoop?
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De plus en plus de Belges achètent en ligne. Surtout des vêtements et des chaussures. Les consommateurs plus âgés se mettent progressivement au shopping online. Delete the scoop?
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Technological innovations are everywhere, and while we may hear about a number of fascinating new developments, few will actually truly define the future of retail. Considering the changing landscape, technology is irrelevant if you don’t first understand both the behaviours and motivations of consumers in a hyper-connected, multi-channel world. Delete the scoop?
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Autrefois réservée à quelques utilisateurs privilégiés, l'informatique décisionnelle est entrée dans l'ère du Web 2.0. Delete the scoop?
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Passionnante étude annuelle mondiale de Deloitte sur les usages et les équipements numériques publiée aujourd'hui qui montre des Français de plus en plus connectés mais en retard dans leur équipement multi-écrans par rapport aux autres grands pays occidentaux. Delete the scoop?
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Today at Cannes Lions, we’re revealing the next evolution of our social marketing platform: Mashable Lift For Brand Partners.
Geoffrey Laloux's insight:
CANNES, FRANCE — Some of the most popular content online throughout the past year wasn’t created by publishers like Mashable, but by brands like Red Bull, Dove, P&G and Oreo.
In response to this trend, we launched a new ad product at this year's SXSW called Social Lift, which allows brands to amplify their social assets in the stream on Mashable’s website. Our very first Social Lift ad featured our good friend Grumpy Cat starring in a Vine created by Friskies. Since then, a diverse group of brands have utilized Mashable's Social Lift to promote YouTube videos, Vine posts and other social media creations. Here’s how it works Delete the scoop?
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Piaget dévoile son nouveau site marchand. Cartier se lance dans l'e-commerce. La révolution digitale dans le milieu du luxe serait-elle en marche ? Delete the scoop?
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Customer Experience Management (CXM) is the fusion of multichannel strategies to deliver a full experience of your brand to your customers. CXM uses different technologies, aimed at specific audiences, to create engaging and lasting customer relationships.
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A majority of companies (53%) spend less than 5% of their total marketing budgets on optimization activities, despite the fact that a small uplift in conversion rates can translate into millions of dollars of extra revenue.
Geoffrey Laloux's insight:
For 1 euro invested for conversion optimization, 92 are spent in acquisition... don't you think there is like a little problem ? Delete the scoop?
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Samsung, through its agency Starcom Worldwide, ran a social-mobile advertising campaign that targeted shoppers based on location. 
Dominique Palacci's curator insight,
June 13, 1:36 PM
Jouer à Angry Birds sur la Smart TV près de chez vous. C'est la promesse que cette campagne de pub géolocalisée a poussé. 58% des "vues" ont cliqué pour savoir où était le magasin le plus proche. Impressionnant non ? Delete the scoop?
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Tout le monde en parle et pourtant nous ne savons pas trop comment l’appréhender. Google+ divise au sein même de la communauté des travailleurs du web. Il est rare qu’un réseau social ait autant de fans et à la fois autant de détracteurs. Delete the scoop?
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Une étude mondiale d’Accenture montre que les responsables du marketing des grands comptes français restent en retrait par rapport à leurs homologues étrangers sur la question du digital. Via Patrice Meunier 
Patrice Meunier's curator insight,
June 10, 9:41 AM
Les responsables marketing français timorés dans leur stratégie numérique Delete the scoop?
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En 2003, la firme McKinsey éditait un premier livre blanc à destination du top-management sur les tendances technologiques qui allaient impacter les entrepris
Geoffrey Laloux's insight:
1- Rejoindre la « Matrice Sociale » 2- Les analytics et la big data, futurs avantages concurrentiels 3- L’ère de l’Internet des objets 4- »Anything as a service » 5- L’automatisation du travail intellectuel 6- 3 milliards de nouveaux citoyens digitaux 7- Des expériences à la fois digitales et physiques 8- Faire évoluer son business modèle en s’inspirant d’Internet 9- Le commerce « digital » appelé à bondir 10- Transformer le gouvernement, la santé et l’éducation Delete the scoop?
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Digital marketing is evolving as fast as any other medium on our tablets, smartphones, Google Glass and beyond. To learn about what the future may bring to this marketing genre, we reached out to Gerd Leonhard, an author, strategic advisor, CEO of TheFuturesAgency, and someone whom The Wall Street Journal calls "one of the leading media-futurists in the world." Delete the scoop?
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The Digital Marketing Trio infographic highlights key stats of social medial marketing, content marketing, and mobile / SMS marketing. Delete the scoop?
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La major américaine mise sur l'événementiel et les communautés pour attirer ce public à la fois avide de grand spectacle et tenté par le piratage. La filiale française est à l'origine de cette initiative qui pourrait être répliquée à l'international. Delete the scoop?
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What is digital marketing? It’s a pretty expansive question, but let’s try and sum it Delete the scoop?
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