"I often get questions from students and readers about where to start. There is so much out there, and although NextBillion has done a great job of posting reviews of works as they are published, this post is designed to give a high-level overview of the literature over time.
Therefore, the following showcases some of the most pivotal pieces that have influenced and continue to expand the base of the pyramid idea."
Behavioral Approaches to Product Innovation at the Base of the Pyramid. March 28, 2014 in Center for Financial Inclusion | Tags: Savings, Behavioral Insights, Behavioral Economics, ideas42, Human-Centered Design.
The Guardian Housing for the base of the pyramid in Brazil: a future without slums The Guardian Through a collaborative effort, the Business Call to Action (BCtA) and the Aspen Network of Development Entrepreneurs (ANDE) Brazil Chapter set out to...
Companies around the world are learning that selling to the poor can benefit both society and the bottom line (Serving the "base of the pyramid" consumer can make good #business sense http://t.co/4rOvFiKXlS...
Martin Leblon's insight:
Really interesting article about BoP approach with some really good example in Mexico, India and Zambia.
The cost of mobile phones has decreased steadily, and what was once considered a luxury good is now a necessity for many Kenyans.
In order to understand mobile phone usage at the Base of the Pyramid (BoP) in Kenya, iHub Research and Research Solutions Africa conducted a 6-month study, funded by infoDev (World Bank).
A total of 796 face-to-face interviews were conducted along with 178 diaries, 9 interviews with Kenyan developers, 12 focus group discussions (FGDs), and 10 interviews with key stakeholders in the industry. The full report will be released to the public in November 2012.
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