True collaboration is hard work but a small group of systems thinkers, mappers and innovators could make all the difference
Rowan Norrie's insight:
The analogy of the elephant and the blind man teches us the need to view the system as a whole in order to understand it. This is a good expert on how Nike uses systems expertise to innovate in a sustainable way.
Involving the whole group means that they can "harness the collective power of unconventional partnerships to dramatically redefine the way we thrive in the future."
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