Greg Satell and I have been talking about whether or not innovation needs a purpose. While we agree on many points, we can see two differing views on the question. I will argue that within an organisation, innovation does need a purpose.
Rowan Norrie's insight:
Innovation is a process. First you need to go through the process of Ideation to explore new opportunities and gain insight, and then you need to take this insight further to develop it into a product or service that adds value for your customer.
Both steps are necessary to deliver innovation to the market.
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